If you looking for detailed and unbiased GoHighLevel vs Mailchimp, this is for you.
GoHighLevel and Mailchimp cater to different aspects of digital marketing and customer engagement.
GoHighLevel focuses on providing a comprehensive suite of tools for CRM, sales, marketing, and automation.
Mailchimp specializes in email marketing and campaign management.
Even though when I was testing Mailchimp there was a CRM option to select, the focus remains on email campaigns and automation based on my experience with the platform.
There's even hype around Mailchimp that you can use it for free or it's cheap but that is not true if you run your business regularly.
As you can see above, when I select that I have within 75,000 to 100,000 contacts, I will have to pay $400 to $513. That is even if am paying yearly.
GoHighLevel on the other hand offers pricing plans between $97 to $497 and you have access to the entire platform features.
Everything is unlimited. And a 17% discount if you opt-in to the yearly plan.
You can even resell GoHighLevel under your business name at your prices known as White-Lable if you are on the SaaS Pro plan.
And it has gotten pretty good user feedback across review platforms.
But which platform is the best?
In this guide, I will help you understand the distinct strengths and capabilities of each platform which is crucial for making an informed decision that aligns with your business objectives and requirements.
Key Takeaways:
- GoHighLevel focuses on a comprehensive marketing and sales automation platform that integrates various tools such as email marketing, SMS marketing, lead generation, and CRM functionalities.
- Mailchimp specializes in email marketing, offering a user-friendly platform for creating and managing email campaigns, audience segmentation, and automated workflows.
- GoHighLevel is better than Mailchimp because it combines Mailchimp features and more under one roof.
If you don't want to read a long article, this is for you.
TL;DR: In my opinion, GoHighLevel offers a more comprehensive solution for small businesses, providing a wide range of marketing, sales, and CRM features in an all-in-one platform. While Mailchimp is popular for its email marketing capabilities, GoHighLevel's extensive feature set, including email marketing, SMS marketing, lead generation, appointment scheduling, and more, makes it a versatile solution for businesses looking to streamline their marketing efforts and grow their online presence.
Let's start!
Overview of GoHighLevel vs Mailchimp
This table provides a comprehensive comparison of various features and functionalities offered by GoHighLevel and Mailchimp.
| Feature | GoHighLevel | Mailchimp |
|---|---|---|
| Focus | Sales, marketing, and automation | Email marketing and campaign management |
| CRM Capabilities | ✓ Advanced CRM features | ✗ Limited CRM functionality |
| Email Marketing | ✓ Email campaigns, automation, templates | ✓ Email campaigns, automation, templates |
| SMS Marketing | ✓ SMS campaigns, automation, templates | ✗No SMS marketing capabilities |
| Funnel Builder | ✓ Sales funnel creation and management | ✗ No funnel builder capabilities |
| Website Builder | ✓ Basic website builder capabilities | ✗ Limited or no website builder capabilities |
| Task Automation | ✓ Workflow automation, task assignments | ✗ Limited task automation capabilities |
| Reporting & Analytics | ✓ Advanced analytics and reporting | ✓ Basic analytics and reporting |
| Integration | ✓ Extensive third-party integrations | ✓ Integration with select platforms |
| Pricing Plans | ✓ Starts at $97 to $497/month | ✓ Starts at $0 to over $1000/month |
| Customer Support | ✓ Dedicated customer support | ✓ Email and chat support |
| User Interface | ✓ Intuitive and user-friendly interface | ✓ User-friendly interface |
| Customization | ✓ Highly customizable features and workflows | ✗ Limited customization options |
| Automation | ✓ Advanced automation capabilities | ✓ Basic automation features |
| Lead Scoring | ✓ Lead scoring and prioritization | ✗ Limited lead scoring capabilities |
| E-commerce | ✓ E-commerce integration and capabilities | ✓ E-commerce integration and capabilities |
| Social Media | ✓ Social media management and integration | ✓ Social media integration |
| Mobile App | ✓ Dedicated mobile app for on-the-go management | ✓ Mobile app for basic account management |
| Training & Resources | ✓ Extensive training resources and documentation | ✓ Basic training materials and resources |
| Main Webistes | GoHighLevel Website | Mailchimp Website |
What is GoHighLevel?
GoHighLevel is an all-in-one platform designed to streamline sales, marketing, and automation processes for businesses.
It offers a comprehensive suite of tools and features, including CRM (Customer Relationship Management), email and SMS marketing, funnel building, task automation, reporting and analytics, website building, and more.
With GoHighLevel, you can manage your leads, automate marketing campaigns, create sales funnels, track customer interactions, and analyze performance – all from a single platform.
It's particularly popular among businesses looking to optimize their sales and marketing efforts and improve their overall efficiency and effectiveness.
What is Mailchimp?
Mailchimp is an email marketing platform that enables businesses to create, send, and analyze email campaigns.
It offers a range of features including email templates, marketing automation, audience segmentation, and analytics.
Mailchimp also provides tools for managing subscriber lists, designing custom landing pages, and integrating with other marketing platforms and services.
It's widely used by businesses of all sizes to engage with their audience, nurture leads, and drive conversions through email marketing efforts.
Comparing GoHighLevel vs Mailchimp
You will agree with me that GoHighLevel and Mailchimp offer extensive tools and features designed to help businesses grow their online presence.
GoHighLevel is best suited for businesses seeking a comprehensive solution to manage their sales, marketing, and automation needs.
At the same time, Mailchimp is ideal for businesses primarily focused on email marketing and looking for a user-friendly platform with robust features and affordable pricing.
Both platforms cater to different needs and audiences, so the choice ultimately depends on each business's specific requirements and goals.
Who Needs HighLevel and Mailchimp?
GoHighLevel offers an all-in-one solution for businesses looking to streamline their sales, marketing, and automation processes. With its comprehensive suite of tools and features, GoHighLevel is ideal for businesses that require advanced capabilities such as CRM management, marketing automation, funnel building, and task automation.
Its user-friendly interface and robust customization options make it a preferred choice for businesses aiming to optimize their sales and marketing efforts efficiently.
On the other hand, Mailchimp primarily focuses on email marketing and offers a wide range of features tailored to this aspect of digital marketing. It's particularly suitable for businesses looking to create and manage email campaigns, segment their audience, and analyze campaign performance.
Mailchimp's user-friendly interface, affordable pricing options, and integration capabilities make it a popular choice for businesses of all sizes seeking to engage with their audience effectively through email marketing.
GoHighLevel vs Mailchimp – Pricing & Affordability
Both platforms offer different pricing plans. GoHighLevel offers a tired pricing with a lot of features and you can know what to expect before you start using it.
Mailchimp on the other hand offers a lower pricing plan on the home page but it's more expensive when you start using it like the example I show you above the other time.
By having 100k contacts, you do pay over $500 if you opt-in to the yearly plan and GoHighLevel is capped at $497 which is the highest and everything is unlimited.
Plus, the features and tools you get from GoHighLevel you can't get on Mailchimp at the same pricing plan.
Here's a table of both pricing plans.
| Pricing Plan | GoHighLevel | Mailchimp |
|---|---|---|
| Free Plan | 14-day free trial | Free plan available with limited features |
| Basic Plan | $97 per month | Starts at $9.99 per month for Essentials plan |
| Agency Unlimited | $297 per month | Starts at $14.99 per month for Standard plan |
| SaaS Pro | $497 per month | Starts at $299 per month for Premium plan |
| Custom Plan | Custom pricing based on features & usage | Custom pricing based on features, subscribers, and usage |
GoHighLevel Pricing
Starter Plan: Priced at $97 per month. This plan provides access to essential features such as CRM tools, email marketing, and appointment scheduling. It's suitable for small businesses and entrepreneurs looking to streamline their customer engagement processes.
Agency Unlimited Plan: For larger businesses or agencies with more extensive needs. Priced at $297 per month. This plan includes additional features such as advanced automation, unlimited user accounts, and white-labeling options, making it ideal for scaling marketing operations.
SaaS Pro Plan: GoHighLevel's SaaS Pro plan is designed for businesses requiring enterprise-level solutions. Priced at $497 per month, this plan offers advanced functionalities like custom development, API access, White-Label, and priority support. It's suitable for organizations looking for a robust and fully customizable marketing automation platform.
Mailchimp Pricing
Free Plan: Mailchimp offers a free plan with basic features, suitable for small businesses and startups looking to get started with email marketing.
Essentials Plan: This plan starts at $9.99 per month and includes additional features such as advanced audience segmentation, A/B testing, and custom branding.
Standard Plan: The Standard plan starts at $14.99 per month and offers more advanced features such as automation workflows, retargeting ads, and advanced reporting.
Premium Plan: The Premium plan is tailored for larger businesses and starts at $299 per month. It includes all features from the Standard plan, along with additional support, multivariate testing, and advanced segmentation options.
These prices vary based on factors such as the number of subscribers and the selected billing cycle.
What about Discounts?
Both GoHighLevel and Mailchimp may offer discounts when you opt-in to the yearly plan.
GoHighLevel offers a 17% discount when you opt-in to the yearly plan and the highest plan is SaaS Pro which costs $497/month and you get 2 months of service free when you pay yearly.
Mailchimp offers a 50% discount on its yearly plan and it's still more expensive than GoHighLevel.
For example.
Looking at the image above, you get to pay over $1,000 per month on 100k contacts while GoHighLevel is unlimited on the 2 other pricing plans after the starter plan.
Plus you get the features Mailchimp offers and the one GoHighLevel offers combined under one platform which is why we recommend GoHighLevel to our blog user.
Free Plan Availability?
GoHighLevel offers a 14-day free trial, allowing users to explore the platform's full range of features and capabilities before making a decision.
While it's not a permanent free plan, the trial period offers a comprehensive experience to evaluate the platform's suitability for your business needs.
Mailchimp on the other hand, provides a permanent free plan option, making it accessible to businesses looking to get started with email marketing at no cost.
While the free plan comes with certain limitations in terms of features and functionality, it serves as an excellent entry point for small businesses and startups to begin their marketing journey without any financial commitment.
GoHighLevel vs Mailchimp – Ease of Use and User Experience
In this section, we'll delve into the user experience of both GoHighLevel and Mailchimp, focusing on their interface and learning curve for beginners.
User-Friendly Interface
GoHighLevel boasts an intuitive and user-friendly interface designed to simplify complex marketing tasks.
Its dashboard provides easy access to essential features like CRM tools, email marketing, and automation workflows.
The platform's drag-and-drop editor makes it simple to create customized landing pages, emails, and funnels without requiring extensive technical knowledge.
Mailchimp also offers a user-friendly interface, with a clean and organized layout. Users can easily navigate through various features such as campaign creation, audience management, and reporting.
Mailchimp's interface is known for its simplicity, making it accessible to users of all skill levels.
Learning Curve for Beginners
For beginners, GoHighLevel may have a slightly steeper learning curve due to its comprehensive set of features and functionalities.
While the platform offers extensive capabilities, beginners may require some time (up to 3 days) to familiarize themselves with its various tools and customization options.
However, GoHighLevel provides ample resources such as tutorials, documentation, and customer support to assist users in getting started.
In contrast, Mailchimp is known for its user-friendly approach, making it easier for beginners to grasp basic email marketing concepts and workflows.
The platform offers step-by-step guides, video tutorials, and a knowledge base to help new users navigate through its features and functionalities.
Both GoHighLevel and Mailchimp offer user-friendly interfaces and resources to support beginners in their marketing endeavors. While GoHighLevel may require a bit more time to master its advanced features, Mailchimp's simplicity makes it an excellent choice for those seeking a straightforward email marketing solution.
GoHighLevel vs Mailchimp – Comparing Features & Functionalities
In this section, we'll dive deep into the features and functionalities of GoHighLevel and Mailchimp, comparing each aspect to determine which platform offers the best solutions for your marketing needs.
We will only compare the core features each platform offers.
Email Marketing
GoHighLevel provides robust email marketing capabilities, allowing users to create and automate email campaigns with ease.
The platform offers customizable templates, A/B testing, and advanced segmentation options to target specific audiences effectively.
Mailchimp is renowned for its email marketing features, offering a wide range of templates, automation workflows, and segmentation tools.
Users can design visually appealing emails, track campaign performance, and utilize personalization features to enhance engagement.
Winner: Tie. Both GoHighLevel and Mailchimp excel in email marketing, providing comprehensive tools for campaign creation, automation, and analysis.
GoHighLevel vs Mailchimp
Marketing Automation
With GoHighLevel, users can automate various marketing tasks, including email sequences, SMS messages, and follow-up sequences.
The platform's workflow builder allows for complex automation workflows tailored to specific customer journeys.
Mailchimp offers powerful marketing automation features, enabling users to automate email campaigns, segment contacts based on behavior, and send targeted messages to specific segments.
Winner: Tie. Both GoHighLevel and Mailchimp provide robust marketing automation capabilities, allowing users to streamline their marketing processes and engage with their audience effectively.
GoHighLevel vs Mailchimp
3. CRM Integration:
GoHighLevel: As an all-in-one marketing platform, GoHighLevel includes built-in CRM capabilities, allowing users to manage customer relationships, track interactions, and nurture leads. The platform's CRM integrates seamlessly with other features, providing a comprehensive view of customer data.
Mailchimp: While Mailchimp primarily focuses on email marketing, it offers basic CRM features such as contact management and audience segmentation. However, Mailchimp's CRM capabilities may not be as extensive as dedicated CRM platforms.
Winner: GoHighLevel. With its built-in CRM functionality and seamless integration with marketing tools, GoHighLevel provides a more robust solution for managing customer relationships.
GoHighLevel vs Mailchimp
Landing Pages and Funnels
GoHighLevel: GoHighLevel enables users to create high-converting landing pages and sales funnels effortlessly. The platform offers customizable templates, drag-and-drop editors, and conversion tracking tools to optimize performance.
Mailchimp: While Mailchimp offers basic landing page creation features, it may not be as robust as dedicated landing page builders. Users can design simple landing pages within the platform, but the customization options may be limited compared to GoHighLevel.
Winner: GoHighLevel. With its advanced landing page and funnel building capabilities, GoHighLevel provides a more comprehensive solution for creating and optimizing conversion-focused pages.
GoHighLevel vs Mailchimp
Analytics and Reporting
GoHighLevel: GoHighLevel offers detailed analytics and reporting features, allowing users to track the performance of their campaigns, funnels, and customer interactions. The platform provides insights into key metrics such as open rates, click-through rates, and conversion rates.
Mailchimp: Mailchimp provides basic analytics and reporting tools, allowing users to monitor the performance of their email campaigns. Users can track metrics such as open rates, click rates, and subscriber growth over time.
Winner: GoHighLevel. With its comprehensive analytics and reporting capabilities, GoHighLevel offers deeper insights into campaign performance and customer engagement.
GoHighLevel vs Mailchimp
GoHighLevel excels in providing a comprehensive all-in-one marketing platform with advanced features for email marketing, automation, CRM integration, landing pages, and analytics. On the other hand, Mailchimp is a solid choice for businesses primarily focused on email marketing, offering user-friendly tools for campaign creation, automation, and audience segmentation.
GoHighLevel vs Mailchimp Support and Resources
In the world of digital marketing and automation, having reliable customer support and access to valuable training resources is essential for success.
Customer Support Services
GoHighLevel: When it comes to customer support, GoHighLevel shines with its comprehensive range of services.
Whether you're a seasoned user or just starting, GoHighLevel provides various channels to assist you.
From email support to live chat and phone support, they ensure that users can reach out for help whenever they need it.
Additionally, GoHighLevel offers a robust knowledge base and FAQs section, empowering users to find solutions to common issues independently.
The support team's reputation for responsiveness and effectiveness further adds to the platform's appeal.
Mailchimp: Similarly, Mailchimp offers customer support services to assist users with their platform. Users can contact Mailchimp's support team via email or live chat during their business hours.
While Mailchimp provides a knowledge base and tutorials to guide users, some users have reported longer response times during peak periods.
Training and Educational Material
GoHighLevel takes training and education seriously, offering a plethora of resources to help users maximize their platform's capabilities.
Video tutorials, webinars, and comprehensive documentation guide users through setting up and using various features.
The image above is from GoHighLevel YouTube channel, it regularly post video tutorials on what's new about the platform.
As you can see above, the videos in that picture was posted less than an hour ago as of the time I capture it.
Moreover, GoHighLevel conducts regular training sessions and workshops to deepen users' understanding and share best practices for marketing automation.
Access to case studies and success stories further enriches users' learning experiences.
Mailchimp also provides educational resources and training materials to help users succeed. Guides, articles, and tutorials cover a wide array of topics related to email marketing and automation.
Looking at the image above, you can see that Mailchimp also offers video tutorials.
Both GoHighLevel and Mailchimp offer robust customer support services and training resources to assist users in achieving their marketing goals.
GoHighLevel vs Mailchimp
GoHighLevel vs Mailchimp – Marketing and Sales Integration
Let's look at how both platforms compared in terms of Marketing and Sales Integration.
Third-Party Integrations
GoHighLevel offers extensive third-party integrations to streamline your marketing and sales processes.
With integrations for popular tools like Zapier, Google Analytics, Facebook Ads, and more, GoHighLevel ensures seamless connectivity between your favorite platforms.
Whether you're syncing customer data, automating workflows, or tracking campaign performance, GoHighLevel's integrations empower you to leverage your existing tools and enhance your marketing efforts.
Mailchimp provides a wide range of integrations to enhance your marketing capabilities. Integrations with e-commerce platforms like Shopify, WooCommerce, and Magento enable seamless synchronization of customer data and order information.
With integrations for social media platforms, analytics tools, and more, Mailchimp offers flexibility and scalability to meet your marketing needs.
Marketing Campaign Management
GoHighLevel excels in marketing campaign management, offering robust features to create, launch, and track your campaigns effectively.
From email marketing and SMS messaging to social media advertising and funnel management, GoHighLevel provides a comprehensive suite of tools to execute your marketing strategies seamlessly.
With customizable templates, automation workflows, and advanced analytics, GoHighLevel empowers you to drive engagement, generate leads, and maximize conversions across multiple channels.
Mailchimp is renowned for its user-friendly interface and intuitive campaign management tools.
With Mailchimp, you can design beautiful email campaigns, automate customer journeys, and track campaign performance with ease.
The platform's drag-and-drop editor, A/B testing capabilities, and audience segmentation features enable you to create targeted campaigns that resonate with your audience.
Should You Use GoHighLevel or Mailchimp?
In my opinion, GoHighLevel emerges as the preferred choice for businesses seeking a comprehensive marketing and sales automation solution.
While Mailchimp excels in email marketing with its user-friendly interface and affordable pricing plans, GoHighLevel offers a broader range of features and functionalities (Including email marketing Mailchimp is designed for) to meet the diverse needs of modern businesses.
With GoHighLevel, businesses gain access to not only robust email marketing tools but also SMS messaging, social media advertising, funnel management, and more.
This all-in-one platform empowers businesses to create seamless marketing campaigns, manage customer relationships effectively, and drive conversions across multiple channels.
GoHighLevel's extensive customer support services and training resources ensure that users receive the assistance they need to maximize the platform's potential.
Mailchimp vs GoHighLevel – FAQs
Frequently Asked Questions on Mailchimp vs GoHighLevel.
Which platform offers better integrations?
Both GoHighLevel and Mailchimp offer integration with a wide range of third-party tools and services to enhance their functionality. However, GoHighLevel's extensive integrations include CRM systems, payment gateways, appointment scheduling software, and more, providing users with greater flexibility and customization options.
Which platform provides better analytics and reporting features?
When it comes to analytics and reporting, both GoHighLevel and Mailchimp offer robust tools to track campaign performance and user engagement. However, GoHighLevel's analytics dashboard provides more comprehensive insights, including detailed metrics on lead generation, sales conversions, and customer interactions across multiple channels.
Which platform is better for email marketing?
Both GoHighLevel and Mailchimp offer powerful email marketing capabilities. GoHighLevel provides a comprehensive suite of marketing tools beyond email, including SMS messaging, social media advertising, and funnel management. On the other hand, Mailchimp is renowned for its user-friendly interface and intuitive email campaign management features.
Which is suitable for small businesses?
Both GoHighLevel and Mailchimp offer solutions suitable for small businesses. GoHighLevel provides an all-in-one marketing and CRM platform that caters to the needs of businesses looking to streamline their marketing, sales, and customer relationship management processes.
