How to Use GoHighLevel for Email Marketing in 2025

If you want to adopt Email Marketing for your business this year, GoHighLevel for Email Marketing is a good investment to try.

It's no news, email marketing remains one of the most powerful tools for engaging customers, generating leads, and increasing conversions.

Whether you're nurturing prospects, following up with leads, or keeping customers engaged, a well-executed email strategy can drive significant business growth.

However, managing email campaigns manually or using multiple disconnected tools can be overwhelming.

This is where GoHighLevel for Email Marketing comes in.

As an all-in-one marketing automation platform, GoHighLevel simplifies email marketing by offering seamless automation, CRM integration, and advanced analytics – all within a single dashboard.

In this guide, you will learn all you need to know to use GoHighLevel for Email Marketing the right away.

Let's start!

Is GoHighLevel Good for Email Marketing?

Yes, GoHighLevel is an excellent platform for email marketing because it combines automation, CRM capabilities, and advanced tracking in one system.

Unlike standalone email marketing tools, GoHighLevel allows you to integrate emails with your entire marketing and sales funnel, making your campaigns more effective and efficient.

Key Reasons Why GoHighLevel is Good for Email Marketing

• All-in-One Email Marketing & CRM

Unlike traditional email marketing tools, GoHighLevel integrates email automation with CRM, sales pipelines, and lead management.

This means you can track customer interactions and automate follow-ups without switching platforms.

• Advanced Automation & Workflows

With GoHighLevel, you can create automated email sequences based on triggers like lead capture, customer actions, or appointment bookings.

This helps you nurture leads efficiently without manual intervention.

• Segmentation & Personalization

You can group your contacts into different segments based on their behavior, interests, or customer status.

This allows you to send highly targeted emails that improve open rates and conversions.

• Email Deliverability Optimization

GoHighLevel provides tools to warm up your email domain, prevent spam issues, and improve inbox placement.

This ensures that your emails actually reach your audience instead of landing in the spam folder.

• Built-in Analytics & A/B Testing

You can track email performance with detailed metrics like open rates, click-through rates, and conversion rates.

Plus, A/B testing allows you to experiment with subject lines and content to maximize engagement.

Who Should Use GoHighLevel for Email Marketing?

GoHighLevel is perfect for:

✅ Small businesses looking to automate email follow-ups
✅ Agencies managing email campaigns for multiple clients
✅ Coaches and consultants nurturing leads with automated sequences
✅ Real estate agents, contractors, and service businesses following up with prospects

If you're looking for a single platform to handle both email marketing and customer management, GoHighLevel is a powerful solution that can save time, increase conversions, and streamline communication.

Now, we will create an account with HighLevel and all the strategies you can follow.

How to Use GoHighLevel for Email Marketing

Here, you will learn how to set up your HighLevel account.

Here's how to set it up:

Step 1: Creating Your GoHighLevel Account

Since you will be setting up your account – you should do that for FREE!

Luckily, you can get a 30-day free trial here.

To start, go to GoHighLevel.com/30-day-trial and you will be redirected to the page below.

Click on “30-Day Free Trial” and you will be asked basic information about your business, such as:

• Company Name
• Full Name
• Phone Number
• Email Address

Upon filling in everything, click on “Go To Step #2” where you will be asked to select the plan you want.

For now, you need to Select the GoHighLevel Unlimited Plan and you will be able to upgrade or downgrade later.

You will be asked to input your credit card details next – you will not be debited anything until the end of your trial.

After that, the next is, the onboarding process.

Step 2: GoHighLevel Onboarding

Once you finish the steps above, Go High Level will ask you some onboarding questions to ensure that your account is well set up.

Let’s take a look at them!

The first thing is to tell GHL more about your business, you would need to:

• Select the industry you operate in
• The primary purpose of using GoHighLevel
• The number of your customers
• And if you have a website

Supply the information based on what is right for you.

If anything isn’t clear to you now, select anything and continue because you can always change it later.

The next page will ask for your business address and billing information.

Then, you need to specify if you’re willing to resell GoHighLevel or not.

Reselling GoHighLevel means that you can resell the entire platform on your name – at your prices and keep the balance.

Just fill in the blank as you can see above and proceed to the next stage.

If you take a closer look at the image above, you will see that it’s asking you to select the tools you currently use.

Selecting the tools is going to keep you organized under one single dashboard.

So, select all that apply and proceed to the next stage.

And if you have none for now, just click on “Next ->“

So, the next stage will ask you to set up your password and a code will be sent to your email for confirmation.

Input the code and you will have the page below which confirms that your GoHighLevel account has been created.

I want to say congratulations, you have just set up your HighLevel account.

Now, you have access to your dashboard which looks like the image below.

Setting Up Your Email Marketing in GoHighLevel

To get started with email marketing in GoHighLevel, you need to set up your email system, connect your domain, and configure your first campaign.

Follow these steps to ensure a smooth setup and high deliverability:

Step 1: Connect Your Email Provider

GoHighLevel allows you to send emails via its built-in email system or through third-party providers like Mailgun, SMTP, SendGrid, or Amazon SES.

• Go to Settings > Email Services
• Choose your email provider or set up GoHighLevel’s default email system
• Configure SMTP settings if using a third-party service
• Verify your domain to improve email deliverability

✅ Pro Tip: Mailgun is GoHighLevel’s recommended email provider. If you don’t have an SMTP service, Mailgun is a solid choice for high deliverability.

Step 2: Verify Your Sending Domain

To avoid emails landing in spam, you must verify your email-sending domain.

• Go to Settings > DNS Configuration
• Add the provided SPF, DKIM, and DMARC records to your domain’s DNS settings
• Wait for GoHighLevel to confirm verification (can take a few hours)

✅ Pro Tip: Verifying your domain helps prevent email blocking and ensures higher inbox placement.

Step 3: Build Your Email List

Before sending emails, import your existing contacts or capture new leads.

• Import CSV files of leads via Contacts > Import
• Create lead capture forms, landing pages, or surveys to collect new email addresses
• Use GoHighLevel’s pipeline automation to automatically segment leads

✅ Pro Tip: Always clean your email list and remove inactive subscribers to avoid low engagement rates.

Step 4: Create Your First Email Campaign

Once your email system is set up, it’s time to create your first email campaign.

• Go to Marketing > Campaigns
• Click Create Campaign and select Email Campaign
• Choose between Broadcast Email (one-time send) or Automated Sequence (drip emails)
• Write your email content using the drag-and-drop email builder
• Personalize emails with custom fields (e.g., name, appointment details)

✅ Pro Tip: Use GoHighLevel’s email templates to create professional, high-converting emails faster.

Step 5: Test & Send Your Email

Before launching your campaign, test your email to ensure proper formatting and delivery.

• Send a test email to yourself
• Check for spam triggers and optimize subject lines for better open rates
• Set up an A/B test to compare different versions of your email

Once everything looks good, click Send or schedule your email for later!

Creating High-Converting Email Campaigns in GoHighLevel

Once your email system is set up, the next step is to craft high-converting email campaigns that engage your audience and drive results.

Here’s how to optimize your emails for maximum effectiveness:

Step 1: Define Your Campaign Goals

Before creating an email, clarify what you want to achieve. Common email campaign goals include:

• Lead Nurturing: Educate and build trust with potential customers.
• Sales & Promotions: Announce special offers, discounts, or product launches.
• Appointment Reminders: Reduce no-shows with automated reminders.
• Customer Retention: Keep existing customers engaged with updates and tips.

✅ Pro Tip: Align each email with a clear Call-to-Action (CTA) to guide recipients toward your goal.

Step 2: Craft Engaging Subject Lines

Your subject line determines whether your email gets opened. Use these tips:

• Keep it short and clear (under 50 characters).
• Create curiosity or urgency (e.g., “Limited Time Offer – Act Fast!”).
• Personalize with the recipient’s name (“John, Your Exclusive Offer Inside”).
• Avoid spammy words like “Free,” “Win,” or excessive exclamation marks.

✅ Example: Instead of “Get 20% Off Today”, try “John, Unlock Your VIP Discount Now” for a personal touch.

Step 3: Write Engaging & Value-Packed Emails

Once your subject line grabs attention, the email body should deliver value and keep readers engaged.

Best practices:

• Start with a personalized greeting (e.g., “Hi [First Name],”).
• Use a conversational tone – write as if you’re talking to a real person.
• Get to the point quickly – no fluff, just value.
• Use bullet points for easy readability.
• Add a strong CTA (e.g., “Schedule a Free Demo” or “Download Your Guide”).

✅ Example Email Structure:

📌 Subject Line: “[First Name], Ready to Boost Your Business?”

Hi [First Name],

Are you struggling to convert leads into customers? With GoHighLevel’s email automation, you can effortlessly engage leads, nurture relationships, and drive more sales.

✅ What you’ll get:

• Automated follow-ups to keep leads warm
• Pre-built templates for fast campaign setup
• AI-driven analytics to improve open rates

🚀 Get started today! Click below to set up your first campaign.

👉 Start Your 30-Day Free Trial

Best,
[Your Name]

✅ Pro Tip: Keep paragraphs short (2-3 sentences) to maintain readability.

Step 4: Optimize Email Design & Layout

The design of your email matters just as much as the content. Follow these best practices:

• Use GoHighLevel’s drag-and-drop email builder for easy customization.
• Keep a mobile-friendly design – over 60% of emails are read on mobile devices.
• Stick to one CTA per email to avoid confusion.
• Include branding elements like your logo and brand colors.
• Add an unsubscribe option to comply with email marketing laws.

✅ Pro Tip: A clean, simple design with a single, clear message converts better than cluttered emails.

Step 5: A/B Test Your Emails

GoHighLevel allows you to test different email variations to find what works best.

• Experiment with different subject lines to improve open rates.
• Test CTA placements (top vs. bottom of the email).
• Compare long vs. short emails to see which converts better.

✅ Pro Tip: Run A/B tests on 10-20% of your list, then send the winning email to the rest.

Step 6: Automate Follow-Ups & Sequences

Don’t stop at one email – use GoHighLevel’s automation to create email sequences that nurture leads over time.

• Send welcome emails when someone joins your list.
• Automate drip campaigns to educate leads gradually.
• Use reminder emails for events, promotions, or appointments.

✅ Example Sequence:

1️⃣ Day 1 – Welcome email (Introduce your brand)
2️⃣ Day 3 – Value email (Share helpful content)
3️⃣ Day 5 – Soft pitch (Highlight a solution)
4️⃣ Day 7 – CTA email (Encourage action)

High-converting email campaigns are a mix of strong copy, clean design, and automation. Use these strategies in GoHighLevel to boost engagement, nurture leads, and drive more conversions.

Automating Email Workflows in GoHighLevel

Manually sending emails is time-consuming and inefficient.

With GoHighLevel's automation features, you can streamline your email marketing, ensuring the right messages reach the right people at the right time.

This means better engagement, higher conversions, and less manual work for you.

Here’s how to automate your email workflows effectively:

Step 1: Define Your Email Workflow Goals

Before setting up an automation, clarify what you want to achieve.

Common email workflows include:

• Lead Nurturing Sequences – Educate prospects and build trust over time.
• Abandoned Cart Recovery – Remind potential buyers to complete their purchase.
• Follow-Up Sequences – Keep in touch after consultations, demos, or meetings.
• Onboarding Sequences – Guide new customers or clients through their first steps.
• Re-Engagement Sequences – Win back inactive leads with special offers.

✅ Pro Tip: Identify key moments in your customer journey where automation can improve engagement.

Step 2: Create a Workflow in GoHighLevel

GoHighLevel's Workflow Builder allows you to trigger emails automatically based on user actions. Here’s how to set up an automated workflow:

1️⃣ Go to the Workflow Builder

• Navigate to Automations → Workflows → Create Workflow

2️⃣ Choose a Trigger

A trigger determines when the workflow starts. Some useful triggers include:

• Form Submission: When a lead fills out a form.
• Tag Added: When a new tag (e.g., “Interested in Service A”) is applied.
• Appointment Scheduled: When a meeting is booked.
• Pipeline Stage Change: When a lead moves to a new stage (e.g., from “Lead” to “Qualified Lead”).

3️⃣ Add Email Actions

Once the trigger is set, add an email step to send a message automatically.

• Click + Add Action → Send Email
• Choose a pre-made template or write a custom message
• Personalize with dynamic fields (e.g., {{contact.first_name}})

✅ Example: If a lead downloads an eBook, you can trigger a 5-day nurture sequence that educates them about your service.

Step 3: Build an Effective Email Automation Sequence

Automation works best when it follows a structured sequence. Here’s an example of a lead nurturing workflow:

1️⃣ Day 1: Welcome Email

• Introduce your business and thank them for signing up.
• Provide a helpful resource or next steps.

2️⃣ Day 3: Value-Added Email

• Share a blog post, case study, or industry tip.
• Keep building trust without a hard sell.

3️⃣ Day 5: Social Proof Email

• Showcase testimonials, success stories, or case studies.
• Help them see how others benefited from your services.

4️⃣ Day 7: Soft CTA Email

• Offer a free consultation, demo, or discount.
• Keep the CTA simple and actionable.

5️⃣ Day 10: Final Reminder Email

• Create urgency with a limited-time offer or final nudge.

✅ Pro Tip: Adjust timing based on audience engagement – GoHighLevel allows you to set delays between emails.

Step 4: Personalization & Segmentation for Higher Conversions

Generic emails won’t get you far. Use GoHighLevel’s segmentation features to send targeted emails based on:

• Lead behavior (opened an email, clicked a link, booked a call)
• Tags & Custom Fields (industry, interest, service type)
• Pipeline Stage (hot leads vs. cold leads)

🚀 Example: If a lead opens three emails but doesn’t book a call, trigger an email with a stronger CTA and an exclusive offer.

✅ Pro Tip: Personalize subject lines, greetings, and content to make emails feel one-on-one instead of automated.

Step 5: A/B Testing & Optimization

Not all workflows will perform perfectly on the first try. Test different elements to improve your automation:

• Subject lines – Try curiosity-based vs. direct approaches.
• Email timing – Morning vs. afternoon vs. weekends.
• CTA placements – Button vs. hyperlink vs. inline text.

✅ Pro Tip: Use GoHighLevel’s built-in reporting & analytics to track email open rates, click-through rates, and conversions.

Automating your email workflows in GoHighLevel saves time, nurtures leads effectively, and boosts conversions. By setting up trigger-based sequences, personalizing content, and optimizing performance, you’ll turn your email marketing into a powerful revenue-driving machine.

Measuring & Analyzing Email Performance in GoHighLevel

Sending emails is just the first step – tracking and optimizing your campaigns is what ensures success.

GoHighLevel provides built-in email analytics and reporting tools to help you measure key performance indicators (KPIs) and improve your email marketing results.

In this section, you'll learn how to:

• Track important email metrics
• Identify areas for improvement
• Optimize your email marketing strategy

Step 1: Understanding Key Email Marketing Metrics

To determine if your email campaigns are performing well, focus on these essential KPIs:

✅ Open Rate – The percentage of recipients who open your email. A low open rate may indicate weak subject lines or poor sender reputation.

✅ Click-Through Rate (CTR) – The percentage of recipients who click on a link in your email. A low CTR means your content or CTA needs improvement.

✅ Conversion Rate – The percentage of recipients who complete a desired action (e.g., booking a call, making a purchase).

✅ Bounce Rate – The percentage of emails that fail to deliver. High bounce rates could be due to invalid email addresses or spam issues.

✅ Unsubscribe Rate – The percentage of recipients who opt out of your emails. A high unsubscribe rate means your content may not be relevant to your audience.

🚀 Pro Tip: If your open rates are low, A/B test different subject lines to see what resonates with your audience.

Step 2: Accessing Email Performance Reports in GoHighLevel

GoHighLevel provides real-time insights into your email performance. Here’s how to find your reports:

1️⃣ Go to the “Marketing” Tab

• Navigate to Marketing → Email Marketing → Analytics

2️⃣ Review Campaign Performance

• See metrics like open rates, CTRs, bounce rates, and conversions for each campaign.

3️⃣ Check Individual Email Performance

• Click on a specific email to see how each recipient interacted with it.

4️⃣ Use the Heatmap Feature (If Available)

• Identify which links get the most clicks in your emails.

✅ Pro Tip: Sort emails by highest and lowest open rates to determine what works best.

Step 3: Optimizing Email Campaigns Based on Data

Once you’ve analyzed your email performance, use the insights to make improvements.

Here are a few optimization strategies:

🎯 Improve Open Rates:

• Test different subject lines (personalization, urgency, curiosity).
• Send at optimal times (experiment with different days and hours).
• Clean your email list to remove inactive contacts.

🎯 Increase Click-Through Rates (CTR):

• Use a clear and compelling CTA (e.g., “Claim Your Free Trial Now!”).
• Optimize email structure with short paragraphs and bullet points.
• Include engaging visuals like buttons, images, and videos.

🎯 Boost Conversions:

• Offer exclusive incentives (e.g., discounts, free resources, limited-time deals).
• Personalize email content using merge tags (e.g., {{contact.first_name}}).
• Segment your audience for more relevant email content.

✅ Pro Tip: If an email has high opens but low clicks, your CTA placement or wording needs improvement.

Step 4: A/B Testing for Continuous Improvement

A/B testing (also called split testing) helps you compare two different email versions to see which one performs better.

🔹 What You Can A/B Test in GoHighLevel:

• Subject Lines (e.g., “Unlock Exclusive Savings Today” vs. “50% Off – Limited Time!”)
• CTA Placement (e.g., Button at the top vs. bottom of the email)
• Email Copy (Short and direct vs. Detailed and storytelling-based)
• Sending Time (Morning vs. Afternoon vs. Evening)

✅ Pro Tip: Only test one element at a time to pinpoint exactly what’s improving performance.

Step 5: Automating Reports for Continuous Tracking

To stay on top of your email marketing performance, you can automate reports in GoHighLevel:

📩 Set Up Automated Reports:

• Navigate to Reports → Email Analytics → Create Automated Report
• Choose how often you want to receive reports (daily, weekly, monthly).
• Get insights delivered straight to your inbox!

📊 Integrate with Other Analytics Tools:

• Connect Google Analytics to track conversions from email campaigns.
• Use Zapier to send email data to a custom reporting dashboard.

✅ Pro Tip: Review your email reports weekly to make adjustments in real time.

Tracking and analyzing your email campaigns in GoHighLevel ensures you’re not just sending emails, but actually driving results. By monitoring performance, testing improvements, and automating reports, you can refine your strategy and maximize engagement.

Learn More:

• GoHighLevel Review: (My Experience After 4 Years)
• What is GoHighLevel? [A User Experience]

Integrating GoHighLevel with Other Email Marketing Tools

GoHighLevel provides a powerful all-in-one email marketing solution, but sometimes, you might want to integrate it with other email marketing tools for enhanced functionality.

In this section, you'll learn:

• Why you might need integrations
• How to connect GoHighLevel with popular email tools
• Best practices for a smooth integration

Step 1: Why Integrate Other Email Marketing Tools with GoHighLevel?

While GoHighLevel is a full-fledged email marketing platform, some businesses prefer combining it with other tools for:

✅ Email Deliverability Optimization – Use specialized email services like Mailgun or SendGrid to improve inbox placement.

✅ Advanced Email Templates – If you're used to Drag-and-Drop Builders like in Mailchimp or ActiveCampaign, you might want to import them.

✅ Better Analytics & Tracking – Some tools, like Google Analytics or HubSpot, provide in-depth email performance tracking.

✅ Multi-Channel Automation – If you're using Zapier, Pabbly, or Make.com, you can automate email workflows across platforms.

✅ Migration from Another Platform – If you're switching to GoHighLevel from tools like Constant Contact or ConvertKit, integrations help with a smooth transition.

🚀 Pro Tip: If you’re already using GoHighLevel's built-in email system, only integrate another tool if it significantly enhances your workflow.

Step 2: Connecting Email Providers (Mailgun, SendGrid, SMTP, etc.)

By default, GoHighLevel requires an SMTP provider for sending emails. The most commonly used options are:

🔹 Mailgun (Recommended) – GoHighLevel natively integrates with Mailgun for better deliverability.
🔹 SendGrid – A great alternative if you prefer a different SMTP provider.
🔹 Postmark, Amazon SES, SMTP.com – Other SMTP services you can connect via API.

How to Integrate Mailgun with GoHighLevel:

1️⃣ Go to Settings → Email Services in GoHighLevel.
2️⃣ Choose “Mailgun” and connect your API key.
3️⃣ Set your default sending domain.
4️⃣ Verify DNS settings (SPF, DKIM, and DMARC) for improved email deliverability.
5️⃣ Test sending an email campaign to ensure everything is working.

✅ Pro Tip: Use dedicated IPs and warming-up sequences to avoid spam filters and improve inbox placement.

Step 3: Integrating with Email Automation & CRM Tools

GoHighLevel allows integrations with other automation tools via Zapier, Pabbly, and Make.com to expand email marketing capabilities.

🔹 Zapier Integration Examples:

• Sync contacts from HubSpot, Salesforce, or Google Sheets to GoHighLevel.
• Trigger email sequences when a new lead is added in a CRM.
• Send email performance reports to Slack or Google Drive automatically.

🔹 Google Analytics & Tracking Integration:

• Use UTM tracking parameters in GoHighLevel emails to track conversions inside Google Analytics.
• Set up goal tracking in GA4 to monitor leads generated from email campaigns.

🔹 CRM Integrations (if needed):

• Connect HubSpot, Zoho, or Pipedrive via API if you manage data across multiple CRMs.

🚀 Pro Tip: If you're using GoHighLevel as your main CRM, external CRM integration is unnecessary – GoHighLevel already manages all customer data efficiently.

Step 4: Importing & Syncing Contacts from Other Email Platforms

If you're moving from another platform like Mailchimp, ActiveCampaign, ConvertKit, or Constant Contact, you can easily import your email lists into GoHighLevel.

🔹 Steps to Import Contacts into GoHighLevel:
1️⃣ Go to Contacts → Import Contacts.
2️⃣ Upload a CSV file (make sure columns are properly mapped).
3️⃣ Check for duplicates and clean your list to maintain deliverability.
4️⃣ Tag and segment contacts based on their interests or previous email engagement.

✅ Pro Tip: Before importing, clean your list using tools like ZeroBounce or NeverBounce to remove invalid emails.

Step 5: Best Practices for a Seamless Integration

To ensure smooth integration between GoHighLevel and other email marketing tools, follow these best practices:

✔ Avoid Data Overload – If GoHighLevel is your primary email platform, don’t overcomplicate with redundant integrations.
✔ Ensure Proper API Connections – Double-check API keys and webhooks to prevent data sync errors.
✔ Monitor Email Deliverability – If you're using an external SMTP (Mailgun, SendGrid), regularly check your bounce and spam rates.
✔ Use Tag-Based Segmentation – Instead of creating duplicate lists across platforms, use tags to organize contacts.
✔ Test Workflows Regularly – If you’re automating email sequences with Zapier, run test triggers to ensure smooth execution.

🚀 Final Tip: Keep everything organized in GoHighLevel, so you don’t need multiple tools—streamline, don’t complicate!

Integrating GoHighLevel with other email marketing tools can enhance your workflow, but it should be done with a clear purpose. Whether it's SMTP providers, automation tools, analytics platforms, or CRMs, only connect what truly adds value to your email marketing strategy.

Ensuring Email Deliverability & Compliance with GoHighLevel

Deliverability is one of the most critical factors in email marketing success. If your emails don’t land in your audience’s inbox, your marketing efforts are wasted.

GoHighLevel provides powerful email marketing tools, but to maximize their effectiveness, you need to follow best practices for deliverability and compliance.

This section will cover:

• Why email deliverability matters
• How to improve inbox placement in GoHighLevel
• Compliance with email regulations (GDPR, CAN-SPAM, etc.)

Step 1: Why Email Deliverability Matters

Email deliverability determines whether your emails reach your audience’s inbox, spam folder, or get blocked entirely.

Poor deliverability results in:

❌ Lower open rates – Fewer people see your message.
❌ Missed sales opportunities – Leads don’t receive your offers.
❌ Reputation damage – A high bounce rate can blacklist your domain.

✅ Good deliverability means your emails reach the right audience, at the right time, and drive conversions.

Step 2: Setting Up Email Authentication in GoHighLevel

Proper authentication ensures that your emails are trusted by email service providers (Gmail, Outlook, Yahoo, etc.).

GoHighLevel requires Mailgun or an SMTP provider to send emails, and you must configure:

🔹 SPF (Sender Policy Framework) – Prevents spammers from spoofing your email.
🔹 DKIM (DomainKeys Identified Mail) – Verifies that emails aren’t altered in transit.
🔹 DMARC (Domain-based Message Authentication) – Adds extra security to prevent email fraud.

How to Set It Up in GoHighLevel:

1️⃣ Go to Settings → Email Services → Domain Authentication
2️⃣ Add SPF, DKIM, and DMARC records in your DNS settings (GoDaddy, Cloudflare, etc.).
3️⃣ Verify the domain to ensure emails are signed correctly.
4️⃣ Test sending an email to check if your domain is authenticated.

🚀 Pro Tip: Use Google Postmaster Tools to monitor your email reputation.

Step 3: Warming Up Your Email Domain for Better Deliverability

If you're sending emails from a new domain or IP address, you must warm it up to avoid spam filters.

✅ How to Warm Up Your Domain Properly:

1️⃣ Start slow – Send small batches (50-100 emails/day) and gradually increase volume.
2️⃣ Engage your audience – Send emails to your most active contacts first.
3️⃣ Avoid sending too many promotional emails initially.
4️⃣ Monitor open rates, click rates, and spam complaints.
5️⃣ Increase sending volume gradually over 3-4 weeks.

🚀 Pro Tip: Use InboxAlly or Mailwarm to automate email warm-up sequences.

Step 4: Avoiding Spam Triggers & Increasing Inbox Placement

Email service providers use algorithms to detect spam, so avoiding common spam triggers improves deliverability.

❌ Common Spam Triggers to Avoid:

• Using ALL CAPS or excessive exclamation marks!!!
• Overusing words like “FREE,” “LIMITED TIME,” “CASH PRIZE”
• Sending emails with no personalization
• Sending image-only emails without text
• Misleading subject lines

✅ Best Practices for Higher Inbox Placement:

✔ Personalize emails – Use first names & custom fields.
✔ Use a real sender name & reply-to email (avoid “no-reply” addresses).
✔ Balance image-to-text ratio – Avoid image-heavy emails.
✔ Encourage replies – Email providers prioritize emails that get responses.
✔ Use a professional email address (yourname@yourdomain.com instead of Gmail/Yahoo).

🚀 Pro Tip: Run your emails through GlockApps or Mail-Tester to check spam scores before sending.

Step 5: Managing Email Lists to Reduce Bounces & Complaints

Poor list management leads to high bounce rates, spam complaints, and blacklisted domains. Keep your list clean and engaged.

✅ How to Maintain a Healthy Email List:

✔ Remove inactive contacts – If someone hasn’t opened an email in 6+ months, run a re-engagement campaign or remove them.
✔ Use double opt-in – This ensures subscribers want to receive emails.
✔ Monitor bounce rates – A bounce rate above 2% can harm your sender reputation.
✔ Segment your audience – Send relevant emails based on interests & behavior.
✔ Use an email verification tool like NeverBounce or ZeroBounce to clean lists before sending.

🚀 Pro Tip: Send re-engagement emails before removing inactive contacts. Example:
“Hey [First Name], we noticed you haven't opened our emails in a while. Do you still want to hear from us? Click below to stay subscribed!”

Step 6: Staying Compliant with Email Marketing Laws (GDPR, CAN-SPAM, etc.)

Email marketing must comply with legal regulations to avoid fines or account bans.

📌 Key Email Compliance Rules:

✅ CAN-SPAM Act (USA):

• Include a physical mailing address in every email.
• Provide an easy unsubscribe link.
• Don’t use deceptive subject lines.

✅ GDPR (Europe):

• Get explicit consent before sending emails.
• Allow subscribers to access & delete their data.

✅ CASL (Canada):

• Requires express permission before emailing contacts.

📌 How to Ensure Compliance in GoHighLevel:
✔ Add unsubscribe links to all emails.
✔ Use custom opt-in forms with clear consent checkboxes.
✔ Store consent records inside GoHighLevel CRM.

🚀 Pro Tip: Enable automated suppression lists in GoHighLevel to remove unsubscribed or bounced emails automatically.

Step 7: Monitoring Email Performance & Fixing Deliverability Issues

Even with best practices, deliverability issues can still occur. Regularly monitor performance to spot and fix problems.

✅ GoHighLevel Email Performance Metrics to Track:

📊 Open Rate – Shows how many people are opening your emails.
📊 Click-Through Rate (CTR) – Measures how many users clicked on links.
📊 Bounce Rate – Should be below 2% to avoid blacklisting.
📊 Spam Complaint Rate – Should be below 0.1%.
📊 Unsubscribe Rate – A high rate signals unengaging content.

🚀 How to Fix Common Deliverability Issues:

❌ Low Open Rates? – Improve subject lines & send emails at the right time.
❌ High Bounce Rates? – Clean your email list with a verification tool.
❌ Emails Going to Spam? – Authenticate your domain & remove spammy words.
❌ High Unsubscribes? – Improve content relevance & email frequency.

🔍 Where to Monitor in GoHighLevel?
📌 Go to Reports → Email Metrics to check performance trends.

🚀 Pro Tip: Test different sending times and subject lines to optimize open rates.

Email deliverability is a critical factor in successful email marketing with GoHighLevel. By authenticating your domain, warming up emails, avoiding spam triggers, managing your list, and staying compliant, you’ll maximize inbox placement and boost engagement.

Scaling Your Email Marketing with GoHighLevel

Once you have a strong email marketing foundation in GoHighLevel, the next step is to scale your efforts for maximum reach, engagement, and revenue.

Scaling isn’t just about sending more emails – it’s about optimizing, automating, and refining your strategies to grow your business efficiently.

This section will cover:

• Leveraging advanced automation
• Expanding email segmentation & personalization
• Testing & optimizing for better performance
• Increasing email volume while maintaining deliverability

Step 1: Leverage Advanced Automation for Growth

To scale email marketing effectively, manual processes must be automated.

GoHighLevel’s automation tools allow you to nurture leads, engage customers, and increase conversions at scale.

✅ Ways to Use Advanced Automation in GoHighLevel:

✔ Multi-Step Drip Campaigns – Automate follow-up sequences over days/weeks.
✔ Behavior-Based Triggers – Send emails based on customer actions (e.g., opened an email, clicked a link, abandoned a cart).
✔ AI-Powered Smart Lists – Automatically update email lists based on engagement.
✔ Event-Based Emails – Send messages based on birthdays, renewals, or past purchases.
✔ Re-Engagement Campaigns – Automatically target inactive subscribers with special offers.

🚀 Pro Tip: Use conditional logic in workflows to personalize automated email sequences further. Example:

• If a lead opens the first email but doesn’t click, send them a different follow-up than those who clicked.

Step 2: Expand Email Segmentation & Personalization

To scale successfully, you must move beyond generic email blasts.

Segmentation helps you deliver the right message to the right audience at the right time.

✅ How to Improve Segmentation in GoHighLevel:

✔ Segment by Lead Stage – New leads vs. warm prospects vs. loyal customers.
✔ Segment by Behavior – Clicks, purchases, email engagement levels.
✔ Segment by Interest – Based on preferences, past purchases, or quiz results.
✔ Dynamic Smart Lists – Auto-update lists based on real-time activity.

📌 Example of Smart Segmentation in Action:

• Segment A: Users who clicked on a pricing email but didn’t sign up → Send a discount offer email.
• Segment B: Users who completed a purchase → Send a thank-you email with upsells.
• Segment C: Inactive subscribers for 6 months → Send a re-engagement sequence.

🚀 Pro Tip: Use custom merge tags in emails to personalize greetings, product recommendations, and call-to-actions (CTAs).

Step 3: A/B Test & Optimize Your Emails for Growth

Scaling isn’t just about sending more emails – it’s about sending better emails.

A/B testing allows you to refine your approach by testing different elements of your email campaigns.

✅ What to A/B Test in GoHighLevel Emails?

✔ Subject Lines – Try curiosity-based vs. benefit-driven subject lines.
✔ Call-to-Action (CTA) – Test buttons vs. text links.
✔ Email Design – Plain text vs. HTML emails.
✔ Sending Times – Test morning vs. evening email performance.
✔ Offer Types – Discounts vs. free trials vs. bonus content.

📌 How to Run A/B Tests in GoHighLevel:

1️⃣ Go to Marketing → Email Builder → A/B Testing
2️⃣ Select the email element to test (e.g., subject line).
3️⃣ Choose your test audience size (e.g., 20% of your list).
4️⃣ Send both versions and analyze open, click, and conversion rates.
5️⃣ Deploy the winning version to the rest of your audience.

🚀 Pro Tip: Use heatmaps to track where users are clicking in your emails. Tools like Hotjar or GoHighLevel’s built-in tracking can help.

Step 4: Increase Email Volume Without Hurting Deliverability

As you scale, you’ll need to send more emails without getting flagged as spam.

Sending too many emails too fast can hurt your sender reputation.

✅ How to Safely Scale Email Volume in GoHighLevel:
✔ Gradually increase daily email sends (don’t jump from 1,000 to 50,000 overnight).
✔ Warm up new domains before sending bulk emails.
✔ Monitor bounce rates & spam complaints to maintain email health.
✔ Use multiple sending domains if necessary for high-volume campaigns.

🚀 Pro Tip: Use a dedicated SMTP provider (Mailgun, SendGrid, Amazon SES) if you plan to send over 50,000+ emails per month.

Step 5: Combine Email with Other Marketing Channels for Maximum Impact

Email marketing is powerful on its own, but it works even better when combined with other channels.

✅ How to Expand Beyond Email with GHL:

✔ SMS Marketing – Send text follow-ups after important emails.
✔ Social Media Retargeting – Retarget email subscribers with Facebook/Instagram ads.
✔ Voicemail Drops – Follow up high-ticket leads with automated voice messages.
✔ CRM & Sales Pipelines – Move engaged email leads into sales follow-up sequences.

📌 Example:

• A lead opens an email but doesn’t respond → Send an automated SMS reminder.
• A lead clicks on your offer → Retarget them with a Facebook ad.

🚀 Pro Tip: Inside GoHighLevel, use “Multi-Channel Workflows” to combine email + SMS + calls + retargeting ads.

Scaling your email marketing with GoHighLevel means:

✔ Automating workflows to reach more people with less effort.
✔ Using advanced segmentation & personalization to improve engagement.
✔ Continuously testing and optimizing for higher conversions.
✔ Expanding beyond email into multi-channel marketing.

🚀 With the right strategy, tools, and best practices, Go High Level can help you grow your business and generate consistent revenue from email marketing at scale!

Best Practices for Email Marketing in GoHighLevel

To get the best results from your email marketing with HighLevel, you need to follow key best practices that improve deliverability, engagement, and conversions.

This section covers:

• Optimizing email deliverability
• Creating engaging & high-converting emails
• Maintaining a clean email list
• Timing & frequency strategies
• Tracking and improving performance

Step 1: Optimize Email Deliverability 🚀

Your emails are useless if they don’t reach the inbox. Email deliverability ensures that your emails land in the primary inbox, not spam or promotions.

How to Improve Email Deliverability in GoHighLevel:

✔ Authenticate your domain – Set up SPF, DKIM, and DMARC records in your DNS settings.
✔ Use a reputable SMTP provider – GoHighLevel supports Mailgun, SendGrid, and Amazon SES.
✔ Warm up new domains – Gradually increase email volume to build a good sender reputation.
✔ Avoid spam trigger words – Words like “free money,” “urgent offer,” or “100% guarantee” can trigger spam filters.
✔ Test before sending – Use tools like Mail-Tester.com to check email spam scores.

🚀 Pro Tip: GoHighLevel allows custom email domains, which helps improve branding and trustworthiness.

Step 2: Write Engaging & High-Converting Emails

If your emails don’t capture attention, they won’t get opened or clicked.

How to Write Engaging Emails in GoHighLevel:

✔ Write compelling subject lines – Keep them short, personalized, and curiosity-driven.
✔ Use preview text wisely – The first line of your email should hook the reader.
✔ Make your CTA (Call-to-Action) clear – Whether it’s booking a call, reading a blog, or purchasing, make the action obvious.
✔ Use simple & mobile-friendly design – Most people read emails on mobile devices, so keep formatting clean.
✔ Personalize content – Use merge fields (e.g., “Hey {First Name}!”) to make emails feel tailored.

📌 Example of a High-Converting Subject Line:

🔥 “John, You’re Missing Out on This Exclusive Offer!” (Personalized)
🔥 “5 Simple Tricks to Boost Sales (That Actually Work!)” (Curiosity-driven)

🚀 Pro Tip: Keep emails short & scannable – avoid long paragraphs and use bullet points for clarity.

Step 3: Keep Your Email List Clean & Healthy

A clean email list improves open rates, reduces bounce rates, and protects your sender reputation.

How to Maintain a Healthy Email List in GoHighLevel

✔ Regularly remove inactive subscribers – Unengaged users hurt your deliverability.
✔ Use double opt-in – This ensures only real & interested subscribers join your list.
✔ Monitor bounce rates & spam complaints – Keep them below 2% for best results.
✔ Re-engage inactive users – Before removing them, send a “We Miss You” campaign.
✔ Segment based on engagement – Create lists for active vs. inactive users.

🚀 Pro Tip: GoHighLevel has Smart Lists that automatically update based on subscriber behavior!

Step 4: Nail the Timing & Frequency of Emails

Sending too many emails can annoy subscribers. Sending too few can make them forget you.

How to Get the Timing Right

✔ Best Days to Send Emails: Tuesday, Wednesday, and Thursday.
✔ Best Times to Send: 10 AM – 12 PM or 4 PM – 6 PM (based on your audience).
✔ Send emails based on user behavior – Example: If a user clicks a pricing email but doesn’t buy, send a follow-up within 24 hours.

🚀 Pro Tip: Use GoHighLevel’s scheduling & time zone features to send emails at the best time for each subscriber.

Step 5: Track, Analyze & Improve Your Campaigns

GoHighLevel provides detailed analytics to track what’s working and what’s not.

Key Metrics to Track

✔ Open Rate – Should be above 20% for a healthy list.
✔ Click-Through Rate (CTR) – Anything above 2% is great.
✔ Bounce Rate – Should be below 2% to avoid email issues.
✔ Unsubscribe Rate – Less than 0.5% is ideal.

📌 How to Use GoHighLevel’s Analytics to Improve Results:

1️⃣ Check your best-performing subject lines → Use similar styles for future emails.
2️⃣ Look at which links get the most clicks → Optimize CTA placement.
3️⃣ Identify drop-off points in automation sequences → Improve follow-ups.

🚀 Pro Tip: Set up automated reports in GoHighLevel to track your email marketing performance effortlessly.

Using GoHighLevel for email marketing is powerful, but following these best practices will ensure you get the best results:

✔ Optimize email deliverability to avoid spam folders.
✔ Write engaging subject lines & high-converting content.
✔ Keep your email list clean and remove inactive subscribers.
✔ Find the right timing & frequency for your emails.
✔ Use GoHighLevel’s analytics to optimize performance.

By following these steps, you’ll maximize engagement, conversions, and business growth using GoHighLevel’s email marketing tools.

Common Mistakes to Avoid in GoHighLevel for Email Marketing

Even with GoHighLevel’s powerful email marketing tools, making mistakes can hurt your deliverability, engagement, and conversions.

Avoid these common pitfalls to get the best results.

This section covers:

• Email deliverability mistakes
• Content & design mistakes
• Automation & segmentation errors
• Analytics & optimization pitfalls

1. Ignoring Email Authentication (SPF, DKIM, DMARC) 🚨

📌 Mistake: Not setting up SPF, DKIM, and DMARC authentication leads to emails going to spam or being blocked.

✅ How to Fix:
✔ Set up email authentication inside your DNS settings.
✔ Use GoHighLevel’s recommended SMTP provider (Mailgun, SendGrid, or Amazon SES).
✔ Test deliverability using Mail-Tester.com before sending campaigns.

🚀 Pro Tip: Always send emails from a custom domain (e.g., yourname@yourbusiness.com) for better trust and deliverability.

2. Sending Emails Without Personalization

📌 Mistake: Sending generic emails without personalization reduces engagement and increases unsubscribes.

✅ How to Fix:
✔ Use merge fields (e.g., “Hey {First Name}!”).
✔ Segment contacts based on behavior and interests.
✔ Send emails triggered by user actions (e.g., clicking a pricing page but not buying).

🚀 Pro Tip: Personalization boosts open rates by 26%—always use the recipient’s name and tailor content!

3. Overloading Emails with Too Much Text or Images

📌 Mistake: Long, unstructured emails lose attention, and too many images can trigger spam filters.

✅ How to Fix:
✔ Keep email copy short, clear, and scannable.
✔ Use bullet points instead of long paragraphs.
✔ Optimize images—don’t use large files that slow loading.
✔ Follow a 70/30 text-to-image ratio (70% text, 30% images).

🚀 Pro Tip: Preview emails on desktop & mobile to ensure proper formatting before sending.

4. Not Cleaning Your Email List Regularly

📌 Mistake: Keeping inactive, bounced, or fake email addresses hurts your sender reputation.

✅ How to Fix:
✔ Remove hard bounces & inactive subscribers every 3-6 months.
✔ Use double opt-in to filter out fake sign-ups.
✔ Segment subscribers based on engagement (active vs. inactive users).

🚀 Pro Tip: GoHighLevel’s Smart Lists automatically update contacts based on behavior—use them to maintain a healthy list!

5. Sending Emails at the Wrong Time ⏰

📌 Mistake: Sending emails when your audience is least active results in low open rates.

✅ How to Fix:
✔ Best days: Tuesday, Wednesday, Thursday.
✔ Best times: 10 AM – 12 PM or 4 PM – 6 PM.
✔ Use GoHighLevel’s time zone scheduling for better delivery timing.

🚀 Pro Tip: Run A/B tests to find the best send time for your audience.

6. Not Using Email Automation Properly 🤖

📌 Mistake: Relying on manual email sending instead of using automated sequences.

✅ How to Fix:
✔ Set up welcome email sequences for new leads.
✔ Automate follow-ups for abandoned carts, inquiries, or missed calls.
✔ Use conditional logic in automation to tailor emails based on user behavior.

🚀 Pro Tip: A well-optimized email automation sequence increases conversions by up to 80%!

7. Ignoring Email Analytics & Not Optimizing

📌 Mistake: Sending emails without checking performance metrics means you don’t know what’s working.

✅ How to Fix:
✔ Track open rates, click rates, bounce rates, and unsubscribe rates.
✔ Identify which subject lines, CTA buttons, and email layouts perform best.
✔ Use GoHighLevel’s reporting dashboard to analyze results.

🚀 Pro Tip: Optimize campaigns by testing different email subject lines & CTAs every month.

Avoiding these mistakes will help you get the best results from GoHighLevel’s email marketing tools.

Focus on:

✔ Setting up authentication for better deliverability.
✔ Personalizing emails to boost engagement.
✔ Keeping emails clean, simple & optimized for mobile.
✔ Regularly cleaning your list to maintain a strong sender reputation.
✔ Tracking analytics to improve future campaigns.

By following these best practices, you’ll build stronger customer relationships, boost conversions, and maximize revenue using GoHighLevel’s email marketing!

Frequently Asked Questions

Final Thoughts

GoHighLevel is more than just an email marketing platform – it’s an all-in-one solution that helps you create, automate, and track highly effective email campaigns.

Whether you're nurturing leads, engaging with customers, or driving conversions, GoHighLevel provides all the tools you need to streamline your email marketing efforts.

By using segmentation, personalization, and automation, you can ensure your emails reach the right audience at the right time.

GoHighLevel’s robust analytics allow you to measure success, optimize future campaigns, and improve deliverability, ensuring better inbox placement and higher engagement.

However, to get the best results, you need to follow best practices – set up email authentication (SPF, DKIM, DMARC), keep your email list clean, and continuously test and optimize your subject lines, content, and sending strategies.

If you're looking for a powerful, all-in-one marketing platform that integrates email marketing with CRM, automation, and sales funnels, GoHighLevel is an excellent choice.

When used effectively, it can help you scale your business, improve customer relationships, and maximize revenue – all while saving you time with automation.

Get GoHighLevel for 30-Day Free Today ==>