GoHighLevel SaaS vs Regular Account: (Helpful Breakdown)

If you’re considering GoHighLevel, you’ve likely come across two main options: GoHighLevel SaaS Mode and the Regular Account.

But which one is right for your business?

GoHighLevel is an all-in-one marketing automation and CRM platform designed to help agencies, marketers, and entrepreneurs streamline their operations.

While the Regular Account gives you access to its powerful tools for managing client accounts, SaaS Mode takes it a step further, allowing you to white-label GoHighLevel and sell it as your own software.

Understanding the differences between a GoHighLevel SaaS vs Regular Account is crucial because your choice directly impacts:

✅ Your Business Model – Do you want to offer services or sell software?
✅ Revenue Streams – Are you looking for one-time service fees or recurring SaaS income?
✅ Automation & Scalability – Do you prefer manual client management or a fully automated SaaS business?

In this detailed breakdown, we’ll cover:

• What GoHighLevel Regular Accounts and SaaS Mode offer
• Feature-by-feature comparison of both options
• Pricing differences & revenue potential
• How to sign up for HighLevel
• Pros & cons of each model
• Which one is best for your business goals

By the end of this guide, you’ll have a clear understanding of whether GoHighLevel SaaS Mode or a Regular Account is the right choice for you.

Let's start!

What is a GoHighLevel Regular Account?

A GoHighLevel Regular Account is the standard version of the platform designed for digital marketers, agencies, and businesses that want to manage their own operations and clients without selling the software as a white-label SaaS product.

This account is best suited for agencies that want to use GoHighLevel’s features to service clients directly, rather than reselling the software as their own platform.

Key Features of a Regular Account

When you sign up for a Regular GoHighLevel Account, you get access to:

✅ CRM & Pipeline Management – Track leads, automate follow-ups, and close deals efficiently.
✅ Funnels & Website Builder – Create landing pages, sales funnels, and full websites with ease.
✅ Automation & AI Triggers – Automate marketing campaigns, email sequences, and SMS follow-ups.
✅ Email, SMS, & VoIP Marketing – Run multi-channel marketing campaigns to engage leads and customers.
✅ Calendar & Appointment Scheduling – Allow clients to book appointments directly through your platform.
✅ Reputation Management – Request, monitor, and respond to customer reviews.
✅ Membership & Course Management – Sell online courses and build a membership community.

Who is the Regular Account Best For?

A Regular Account is ideal for businesses that:

• Want to use GoHighLevel for client management and marketing automation
• Prefer offering marketing services instead of reselling a SaaS product
• Don’t need white-label customization or automated SaaS client onboarding
• Want to maintain direct control over client relationships and pricing

If your business model revolves around managing client campaigns, running a marketing agency, or providing consulting services, then the Regular Account is a great choice.

However, if you want to build a scalable SaaS business, you might want to consider GoHighLevel SaaS Mode instead.

What is GoHighLevel SaaS Mode?

GoHighLevel SaaS Mode is an advanced version of the platform that allows you to resell GoHighLevel as your own software-as-a-service (SaaS) product.

Unlike a Regular Account, which is meant for managing clients directly, SaaS Mode enables you to create your own branded SaaS business and charge clients for using your platform.

With GoHighLevel SaaS Mode, you can:

✅ White-label the platform – Customize the branding, domain, emails, and even mobile apps.
✅ Sell software subscriptions – Set up your own pricing plans and charge users monthly or annually.
✅ Automate client onboarding – Create a seamless sign-up experience with automated account creation.
✅ Handle billing & payments – Integrate Stripe for subscription management and recurring payments.
✅ Scale effortlessly – Offer a hands-off, automated service while collecting recurring revenue.

Key Features of SaaS Mode

When you activate GoHighLevel SaaS Mode, you unlock several powerful features, including:

• White-Label Customization – Replace GoHighLevel’s branding with your own, making it look like your software.
• Automated Billing & Subscriptions – Create pricing tiers and manage recurring payments seamlessly.
• Client Account Management – Let clients sign up, manage their accounts, and use the platform independently.
• Prebuilt Pricing Plans – Choose from GoHighLevel’s standard SaaS pricing tiers or customize your own.
• Revenue Tracking & Analytics – Monitor user activity, subscription revenue, and retention metrics.
• Integrated Support System – Offer customer support through a built-in ticketing system or live chat.

Who is GoHighLevel SaaS Mode Best For?

GoHighLevel SaaS Mode is ideal for entrepreneurs, agencies, and service providers who want to:

• Launch their own SaaS business without building software from scratch.
• Earn recurring revenue by selling marketing automation tools as a subscription service.
• Scale without additional workload by letting clients self-manage their accounts.
• Offer a branded platform that looks like a custom-built software solution.

If you want to go beyond offering marketing services and create a scalable SaaS product with predictable monthly income, then GoHighLevel SaaS Mode is the way to go.

Key Differences Between GoHighLevel SaaS Mode and a Regular Account

GoHighLevel offers two primary account types – Regular Account and SaaS Mode – each serving different purposes.

While both provide access to powerful automation and marketing tools, the way they function, scale, and generate revenue is fundamentally different.

Here’s a detailed comparison of the two:

1. Business Model

• Regular Account – Designed for agencies and business owners to manage their own operations and clients. You use the tools internally to serve your clients and businesses.
• SaaS Mode – Transforms GoHighLevel into your own branded SaaS business. Instead of offering services, you sell software subscriptions and let clients self-manage their accounts.

2. Branding & Customization

• Regular Account – Operates under GoHighLevel’s branding (unless you have an Agency Unlimited plan and use white-labeling).
• SaaS Mode – Full white-label customization is available, allowing you to use your brand name, logo, domain, and even a custom mobile app.

3. Revenue Model

• Regular Account – You charge clients for marketing services and manual account management (e.g., lead generation, automation setup, CRM customization).
• SaaS Mode – You sell software subscriptions directly to clients, generating recurring revenue without needing to provide hands-on services.

4. Client Management

• Regular Account – You handle client onboarding, campaign management, and CRM tasks manually.
• SaaS Mode – Clients sign up themselves, manage their own accounts, and use the software independently.

5. Pricing & Monetization

• Regular Account – You pay a fixed subscription to GoHighLevel and make money by reselling services (e.g., lead gen, automation, website building).
• SaaS Mode – You set your own pricing structure, allowing you to charge monthly or annual fees for software access (e.g., $97/mo, $297/mo, or $497/mo).

6. Automation & Scaling

• Regular Account – Requires more manual work since you are directly involved in client projects.
• SaaS Mode – Fully automated with self-service signups, billing, onboarding, and CRM setup—allowing for scalable growth.

7. Billing & Payment Processing

• Regular Account – You handle payments manually or through third-party integrations.
• SaaS Mode – Built-in Stripe integration enables automated billing, subscription management, and revenue tracking.

8. Customer Support Responsibility

• Regular Account – You provide direct support to clients for marketing services and automation setup.
• SaaS Mode – Clients expect software support (e.g., troubleshooting, training), requiring you to provide technical support via live chat, email, or a helpdesk.

9. Cost & Investment

• Regular Account – Starts at $97/month (Agency Starter Plan) or $297/month (Agency Unlimited Plan).
• SaaS Mode – Requires the SaaS Pro Plan ($497/month) plus additional marketing & support costs.

Which One Should You Choose?

✅ Choose a Regular Account if you run an agency and want to manage client projects and campaigns hands-on.
✅ Choose SaaS Mode if you want to build a SaaS business, automate client management, and generate recurring revenue without manual service delivery.

Feature-by-Feature Comparison: SaaS Mode vs. Regular Account

Below is a detailed feature-by-feature comparison between GoHighLevel Regular Account and GoHighLevel SaaS Mode, showing the key differences in branding, automation, revenue model, and client management.

Feature	GoHighLevel Regular Account	GoHighLevel SaaS Mode
White-Label Branding	✅ Partial (Agency branding)	✅ Full (Custom domain, dashboard, mobile app)
Subscription Management	❌ Not included	✅ Built-in automated billing
Custom Pricing Plans	❌ No reselling option	✅ Sell your own SaaS plans
Client Onboarding Automation	✅ Manual	✅ Fully automated
Revenue Model	❌ Service-based (one-time fees, retainers)	✅ Recurring revenue (SaaS subscriptions)
Stripe Integration for Billing	✅ Yes, for manual payments	✅ Yes, for automated subscriptions
Support System	✅ Self-managed	✅ Built-in support options
CRM & Pipeline Management	✅ Included	✅ Included
Email, SMS & VoIP Marketing	✅ Included	✅ Included
Workflow Automation	✅ Included	✅ Included, scalable
Reputation Management	✅ Included	✅ Included
Membership & Course System	✅ Included	✅ Included
Website & Funnel Builder	✅ Included	✅ Included
SaaS Reporting & Usage Metrics	❌ Not available	✅ Full revenue & usage tracking

Key Takeaways from This Comparison:

1. White-Label Customization – SaaS Mode allows full branding, while the Regular Account has limited agency branding.
2. Revenue Model – Regular Account relies on service-based income, whereas SaaS Mode enables scalable recurring revenue.
3. Client Automation – Regular Accounts require manual onboarding & pricing, whereas SaaS Mode automates client management.
4. Built-in Subscription Billing – SaaS Mode has automated billing with Stripe, while Regular Accounts require manual invoicing or third-party tools.
5. Scalability – SaaS Mode allows you to sell software subscriptions, making it more passive & scalable compared to manual client work.

Pricing Differences: SaaS Mode vs. Regular Account

One of the biggest distinctions between GoHighLevel SaaS Mode and a Regular Account is the pricing structure.

While both require a monthly subscription, SaaS Mode introduces additional costs and revenue opportunities.

GoHighLevel Regular Pricing

A Regular GoHighLevel Account has two main pricing tiers:

Plan	Monthly Cost	Features
Agency Starter	$97/month	– 1 sub-account (your agency) – CRM, marketing automation, funnels, websites, calendars, reputation management
Agency Unlimited	$297/month	– Unlimited sub-accounts – All Regular Account features – White-label branding (partial)

👉 Key Takeaway: Regular Accounts work well if you run a service-based agency and manage everything manually.

GoHighLevel SaaS Mode Pricing

GoHighLevel SaaS Mode is only available with the $497/month plan and comes with extra tools to sell GoHighLevel as your own SaaS.

Plan	Monthly Cost	Additional Features
SaaS Pro Plan	$497/month	– Everything in Agency Unlimited – White-label SaaS platform – Automated client billing (Stripe) – Prebuilt & custom pricing plans – Automated onboarding – SaaS usage & revenue tracking

👉 Key Takeaway: If you want to turn GoHighLevel into a full-fledged SaaS business, you must be on the SaaS Pro Plan ($497/month).

Additional Costs to Consider

While the base pricing for both accounts is clear, you should also consider these extra costs:

✅ Marketing Expenses – Paid ads, SEO, or content marketing to attract users.
✅ Stripe Transaction Fees – Stripe charges 2.9% + 30¢ per transaction for payments.
✅ Third-Party Integrations – Extra tools like Zapier, AI content generators, or additional VoIP services.
✅ Customer Support – If scaling, you may need virtual assistants or a support team.
✅ Scaling Costs – More active users may increase email/SMS usage costs over time.

Which Option is More Cost-Effective?

• If you run a small agency and only need GoHighLevel for yourself and your clients, the Regular Plan ($297/month) is enough.
• If you want to build a SaaS business, the SaaS Pro Plan ($497/month) unlocks automation & recurring revenue.

How to Sign Up for GoHighLevel SaaS Mode or a Regular Account

Here's how to set it up:

Step 1: Creating Your GoHighLevel Account

Since you will be setting up your account – you should do that for FREE!

Luckily, you can get a 30-day free trial here.

To start, go to GoHighLevel.com/30-day-trial and you will be redirected to the page below.

Click on “30-Day Free Trial” and you will be asked basic information about your business, such as:

• Company Name
• Full Name
• Phone Number
• Email Address

Upon filling in everything, click on “Go To Step #2” where you will be asked to select the plan you want.

For now, you need to Select the GoHighLevel Unlimited Plan and you will be able to upgrade or downgrade later.

You will be asked to input your credit card details next – you will not be debited anything until the end of your trial.

After that, the next is, the onboarding process.

Step 2: GoHighLevel Onboarding

Once you finish the steps above, Go High Level will ask you some onboarding questions to ensure that your account is well set up.

Let’s take a look at them!

The first thing is to tell GHL more about your business, you would need to:

• Select the industry you operate in
• The primary purpose of using GoHighLevel
• The number of your customers
• And if you have a website

Supply the information based on what is right for you.

If anything isn’t clear to you now, select anything and continue because you can always change it later.

The next page will ask for your business address and billing information.

Then, you need to specify if you’re willing to resell GoHighLevel or not.

Reselling GoHighLevel means that you can resell the entire platform on your name – at your prices and keep the balance.

Just fill in the blank as you can see above and proceed to the next stage.

If you take a closer look at the image above, you will see that it’s asking you to select the tools you currently use.

Selecting the tools is going to keep you organized under one single dashboard.

So, select all that apply and proceed to the next stage.

And if you have none for now, just click on “Next ->“

So, the next stage will ask you to set up your password and a code will be sent to your email for confirmation.

Input the code and you will have the page below which confirms that your GoHighLevel account has been created.

I want to say congratulations, you have just set up your HighLevel account.

Now, you have access to your dashboard which looks like the image below.

Learn More:

• What is GoHighLevel SaaS Mode? (Helpful Breakdown)
• GoHighLevel SaaS Mode Review: (My Honest Opinion)
• GoHighLevel SaaS Mode: (Pros, Cons & My Honest Take)
• GoHighLevel SaaS Mode Pricing: (Helpful Detailed Guide)
• GoHighLevel SaaS Pro Plan: (Helpful Detailed Guide)
• GoHighLevel SaaS Plan: (Helpful Detailed Guide)
• 17+ Best GoHighLevel SaaS Mode Features: (and How to Use Them)
• GoHighLevel Review: (My Experience After 4 Years)
• What is GoHighLevel? [A User Experience]
• GoHighLevel Features: Complete List
• GoHighLevel Integrations
• GoHighLevel Pricing: (Costs Breakdown)
• Is GoHighLevel a CRM?: (Find Out Here💡)
• Is GoHighLevel Legit?: (Find Out Here 💡)
• Is GoHighLevel Worth It? (Find Out Here 💡)
• 15+ GoHighLevel Benefits: (Why You Need It)

Pros & Cons of GoHighLevel SaaS vs Regular Account

Both GoHighLevel SaaS Mode and a Regular Account offer powerful tools, but they cater to different business models.

Below is a detailed breakdown of the advantages and drawbacks of each option.

✅ Pros & Cons of GoHighLevel Regular Account

Pros	Cons
✅ Lower starting cost ($97/month for single agency, $297/month for unlimited)	❌ No built-in subscription management (manual client billing required)
✅ Access to CRM, marketing automation, funnels, and reputation management	❌ Can’t resell GoHighLevel as your own SaaS
✅ Ideal for agencies that offer done-for-you services	❌ No automated client onboarding
✅ Easier to manage with a small team	❌ No built-in SaaS reporting or usage tracking
✅ Simple setup, no need for extensive customization	❌ Limited white-label branding (GoHighLevel branding still visible in some areas)

👉 Best for: Agencies or freelancers who want to use GoHighLevel’s tools for client work but don’t want to resell it as their own SaaS.

✅ Pros & Cons of GoHighLevel SaaS Mode

Pros	Cons
✅ Ability to white-label GoHighLevel and sell it as your own SaaS platform	❌ Higher monthly cost ($497/month)
✅ Built-in automated billing & subscription management (Stripe integration)	❌ Requires marketing & sales efforts to attract SaaS customers
✅ Custom pricing plans – Set your own monthly fees for clients	❌ More complex setup (white-label branding, onboarding flows, etc.)
✅ Automated client onboarding – New users get instant access after signup	❌ Customer support responsibility – You must provide help to your SaaS users
✅ Recurring revenue – Earn predictable income from monthly subscriptions	❌ Scaling expenses – Email/SMS costs, Stripe fees, and support expenses grow as your user base expands
✅ Full brand control – Custom domain, branding, dashboard, and mobile app	❌ Requires additional customer acquisition strategies

👉 Best for: Entrepreneurs, marketers, and agencies who want to build a SaaS business and generate recurring revenue from subscriptions rather than just offering services.

Which One Should You Choose? (Making the Right Decision)

Deciding between GoHighLevel SaaS Mode and a Regular Account depends on your business goals, revenue model, and long-term vision.

Below is a structured approach to help you make the right choice.

✅ Choose GoHighLevel Regular Account If…

✔️ You run a marketing agency or service-based business that directly manages clients’ campaigns.
✔️ You prefer a low-cost, done-for-you solution without worrying about customer subscriptions.
✔️ Your business model relies on one-time payments, retainers, or project-based work.
✔️ You don’t want to handle technical support for a SaaS product.
✔️ You’re just starting out and want an easier way to manage clients without complexity.

👉 Best for: Agencies, freelancers, and consultants who want to use GoHighLevel as a powerful CRM and marketing automation tool without reselling it.

✅ Choose GoHighLevel SaaS Mode If…

✔️ You want to build a scalable SaaS business and generate predictable monthly revenue.
✔️ You like the idea of white-labeling software and selling it under your own brand.
✔️ You want automated billing, client onboarding, and subscription management.
✔️ You’re comfortable handling customer support, technical setup, and ongoing maintenance.
✔️ You’re ready to invest in marketing and sales to grow your user base.

👉 Best for: Entrepreneurs, marketers, and agencies who want to move beyond selling services and start selling software as a service (SaaS).

📌 Quick Decision Guide

Question	Regular Account	SaaS Mode
Do you want to sell GoHighLevel as your own branded software?	❌ No	✅ Yes
Do you prefer a one-time service-based revenue model?	✅ Yes	❌ No
Do you want automated client onboarding & billing?	❌ No	✅ Yes
Can you handle customer support & software management?	✅ Yes, for your clients	✅ Yes, for your SaaS customers
Are you looking for long-term recurring revenue?	❌ No	✅ Yes
Do you want full white-label customization (logo, domain, mobile app)?	❌ No	✅ Yes

The Best Choice for You?

• If you want quick implementation, lower costs, and a simple service-based model, GoHighLevel Regular Account is the way to go.
• If you're focused on building a SaaS business with recurring revenue, GoHighLevel SaaS Mode is the right choice.

Frequently Asked Questions

FAQs about GoHighLevel SaaS vs Regular Account

Final Thoughts

GoHighLevel offers two distinct pathways: a Regular Account for agencies and service-based businesses, and SaaS Mode for those who want to build a recurring revenue business.

The choice between the two depends on your business model, goals, and level of commitment.

✅ If you want to focus on marketing services without handling subscriptions or customer support for software, a Regular Account is a better option.

✅ If you want to scale with a white-labeled SaaS business, automate billing, and generate predictable recurring revenue, then GoHighLevel SaaS Mode is the way to go.

Ultimately, both options are powerful, but your decision should be based on your long-term business vision and how you want to generate revenue.

Get GoHighLevel SaaS Mode for 14-Day Free ==>