GoHighLevel $297 Vs $497 Plan: (Helpful Breakdown)

Today, I will give you a helpful and complete breakdown of GoHighLevel $297 Vs $497 Plan and nearly all you need to know about both pricing plans.

GoHighLevel is a powerful all-in-one platform designed to help businesses automate marketing, manage customer relationships, and streamline operations.

However, choosing the right pricing plan can be a challenge – especially when deciding between the $297/month Vs $497/month plans.

In this guide, I’ll break down the key differences, features, and benefits of both plans so you can make an informed decision based on your business needs.

Whether you’re an agency owner, consultant, or service-based business, this helpful comparison will help you determine which plan aligns best with your goals and budget.

Let's start!

GoHighLevel $297 Plan – What’s Included?

The GoHighLevel $297/month plan, also known as the Agency Unlimited Plan, is designed for businesses and agencies that manage multiple clients.

This plan offers more flexibility compared to the $97 Starter Plan, making it a great choice for growing agencies.

Key Features of the $297 Plan:

✅ Unlimited Sub-Accounts – You can create and manage multiple client accounts, making it ideal for agencies.

✅ CRM & Pipeline Management – Track leads, automate workflows, and manage client interactions in one place.

✅ Unlimited Funnels & Landing Pages – Build high-converting funnels and landing pages for different businesses without restrictions.

✅ Email & SMS Marketing – Send automated emails and text messages to engage leads and customers.

✅ Advanced Automation & Workflows – Automate client follow-ups, nurture sequences, and appointment reminders.

✅ Calendar & Appointment Scheduling – Allow clients to book appointments seamlessly with built-in scheduling tools.

✅ Membership Sites – Create and manage online courses or exclusive content areas for your clients.

✅ Basic Reporting & Analytics – Get insights into campaign performance, conversion rates, and customer interactions.

This plan is perfect for agencies or businesses that need to manage multiple client accounts without worrying about additional costs per account.

GoHighLevel $497 Plan – What’s Included?

The GoHighLevel $497/month plan, also known as the SaaS Mode Plan, is the most advanced option designed for agencies looking to resell GoHighLevel as their own SaaS platform.

This plan includes everything in the $297 Agency Unlimited Plan, plus additional features that allow you to create a fully branded SaaS business.

Key Features of the $497 Plan:

✅ Everything in the $297 Plan – Includes unlimited sub-accounts, CRM, automation, funnels, email/SMS marketing, and more.

✅ SaaS Mode – Turn GoHighLevel into your own SaaS platform, allowing you to sell automation, CRM, and marketing tools under your brand.

✅ White Labeling – Completely remove GoHighLevel branding and customize the platform with your logo, domain, and brand identity.

✅ Automated Billing & Subscription Management – Set custom pricing, bill clients directly, and automate payments within your SaaS business.

✅ AI-Powered Reporting & Advanced Analytics – Access more in-depth data and reporting tools to track client performance.

✅ Priority Support – Get faster response times and dedicated support for troubleshooting and implementation.

This plan is ideal for agencies looking to scale into a full-fledged SaaS business, offering white-label solutions to clients while maintaining full control over pricing and billing.

GoHighLevel $297 Vs $497 Plan (Comparison Table)

The $297/month and $497/month GoHighLevel plans offer powerful features for agencies, but the $497 plan takes things further by enabling full white-labeling and SaaS capabilities.

Below is a detailed comparison:

Feature	GoHighLevel $297 Plan	GoHighLevel $497 Plan
Unlimited Sub-Accounts	✅ Yes	✅ Yes
CRM & Automation Tools	✅ Yes	✅ Yes
Funnels & Landing Pages	✅ Yes	✅ Yes
Email & SMS Marketing	✅ Yes	✅ Yes
Calendars & Appointment Scheduling	✅ Yes	✅ Yes
Reputation Management	✅ Yes	✅ Yes
White-Label Mobile App	❌ No	✅ Yes
SaaS Mode (Resell as Your Own SaaS)	❌ No	✅ Yes
Custom Pricing & Billing for Clients	❌ No	✅ Yes
Automated Client Subscription Management	❌ No	✅ Yes
Advanced Reporting & AI Insights	❌ No	✅ Yes
Priority Support	❌ No	✅ Yes

Key Takeaways from the Comparison:

• The $297 plan is perfect for agencies managing multiple clients but lacks SaaS reselling capabilities.

• The $497 plan is designed for agencies wanting to white-label and sell GoHighLevel as their own SaaS platform.

• The biggest advantages of the $497 plan include SaaS mode, white labeling, automated billing, and priority support.

Limitations of the GoHighLevel $297 and $497 Plans

While both the GoHighLevel $297 and $497 plans offer powerful features for agencies, they also come with some limitations.

Here’s what you should be aware of before making a decision:

Limitations of the $297 Plan

• No White-Labeling – You cannot rebrand GoHighLevel with your agency’s name or customize the platform as your own.

• No SaaS Mode – You can't resell GoHighLevel as a SaaS product or set up custom billing for your clients.

• No White-Label Mobile App – You don’t get access to a branded mobile app for clients.

• Limited Advanced Reporting – Some advanced reporting and AI-driven insights are only available in the $497 plan.

• No Automated Client Subscription Management – You have to manually manage client payments and access.

Limitations of the $497 Plan

• Higher Cost – At $497 per month, it's a significant investment, especially for smaller agencies.

• Steep Learning Curve – Setting up SaaS mode, billing automation, and white-labeling requires some technical knowledge.

• No Single-Location Option – This plan is overkill if you only need a single account for your own business.

• Still Requires Third-Party Integrations – While powerful, you may still need external tools for custom workflows, design enhancements, or specialized reporting.

Which Plan Should You Choose?

• If you're an agency that only needs CRM, automation, and marketing tools without reselling GoHighLevel, the $297 plan is enough.

• If you want to run your own SaaS business, customize pricing, and automate billing, then the $497 plan is the better investment.

How to Sign Up for the GoHighLevel $297 or $497 Plan

Here's how to set it up:

Step 1: Creating Your GoHighLevel Account

Since you will be setting up your account – you should do that for FREE!

Luckily, you can get a 30-day free trial here.

To start, go to GoHighLevel.com/30-day-trial and you will be redirected to the page below.

Click on “30-Day Free Trial” and you will be asked basic information about your business, such as:

• Company Name
• Full Name
• Phone Number
• Email Address

Upon filling in everything, click on “Go To Step #2” where you will be asked to select the plan you want.

For now, you need to Select the GoHighLevel Unlimited Plan and you will be able to upgrade or downgrade later.

You will be asked to input your credit card details next – you will not be debited anything until the end of your trial.

After that, the next is, the onboarding process.

Step 2: GoHighLevel Onboarding

Once you finish the steps above, Go High Level will ask you some onboarding questions to ensure that your account is well set up.

Let’s take a look at them!

The first thing is to tell GHL more about your business, you would need to:

• Select the industry you operate in
• The primary purpose of using GoHighLevel
• The number of your customers
• And if you have a website

Supply the information based on what is right for you.

If anything isn’t clear to you now, select anything and continue because you can always change it later.

The next page will ask for your business address and billing information.

Then, you need to specify if you’re willing to resell GoHighLevel or not.

Reselling GoHighLevel means that you can resell the entire platform on your name – at your prices and keep the balance.

Just fill in the blank as you can see above and proceed to the next stage.

If you take a closer look at the image above, you will see that it’s asking you to select the tools you currently use.

Selecting the tools is going to keep you organized under one single dashboard.

So, select all that apply and proceed to the next stage.

And if you have none for now, just click on “Next ->“

So, the next stage will ask you to set up your password and a code will be sent to your email for confirmation.

Input the code and you will have the page below which confirms that your GoHighLevel account has been created.

I want to say congratulations, you have just set up your HighLevel account.

Now, you have access to your dashboard which looks like the image below.

How to Upgrade to the GoHighLevel $297 or $497 Plan

Upgrading to the GoHighLevel $297 or $497 plan is a straightforward process.

Whether you’re moving from the $97 plan or just starting with GoHighLevel, here’s a step-by-step guide to upgrading.

Step 1: Log Into Your GoHighLevel Account

• Visit GoHighLevel’s official website and log in using your credentials.
• If you don’t have an account yet, you’ll need to sign up for the 14-day free trial first.

Step 2: Access the Billing Section

• Once logged in, navigate to the Settings tab on the left-hand menu.
• Click on Billing to view your current plan and available upgrade options.

Step 3: Choose Your Plan

If you’re on the $97 plan, you’ll see options to upgrade to either:

• $297 Plan (Agency Starter) – Includes unlimited sub-accounts but no SaaS mode.
• $497 Plan (Agency Pro SaaS Mode) – Includes everything in the $297 plan plus SaaS mode, white-labeling, and automated billing.

Click on the Upgrade button for your preferred plan.

Step 4: Confirm Payment & Billing Details

• Enter or update your credit card details.
• Review the plan’s features and pricing before confirming your purchase.

Step 5: Complete the Upgrade

• Click Confirm & Upgrade to finalize the process.
• Your new plan will be activated immediately, and you’ll gain access to its features.

What Happens After Upgrading?

• Your billing will be adjusted, and you’ll be charged the new plan’s rate.
• You’ll instantly unlock the features included in the upgraded plan.
• If upgrading to the $497 plan, you’ll get access to SaaS mode, white-labeling, and automation features.

How to Downgrade or Cancel Your Plan

• If you need to downgrade or cancel, you can do so in the Billing section before your next renewal date.
• Keep in mind that canceling mid-month won’t result in a refund—you’ll retain access until the billing period ends.

Learn More:

• GoHighLevel Review: (My Experience After 4 Years)
• What is GoHighLevel? [A User Experience]
• GoHighLevel Features: Complete List
• GoHighLevel Integrations
• GoHighLevel Pricing: (Costs Breakdown)
• Is GoHighLevel a CRM?: (Find Out Here💡)
• Is GoHighLevel Legit?: (Find Out Here 💡)
• Is GoHighLevel Worth It? (Find Out Here 💡)
• 15+ GoHighLevel Benefits: (Why You Need It)

Pros and Cons of the GoHighLevel $297 and $497 Plans

Before deciding between the GoHighLevel $297 and $497 plans, it’s essential to weigh their advantages and drawbacks.

Here’s a breakdown of the pros and cons of each plan:

GoHighLevel $297 Plan – Pros and Cons

✅ Pros of the $297 Plan

• Unlimited Sub-Accounts – Perfect for agencies managing multiple clients.
• Full CRM & Automation Tools – Includes pipeline management, workflows, and automation.
• White-Labeling Available (Extra Cost) – You can remove GoHighLevel branding if you upgrade.
• Complete Marketing Suite – Funnels, email & SMS marketing, reputation management, and more.
• Affordable for Growing Agencies – A great mid-tier option before jumping to SaaS mode.

❌ Cons of the $297 Plan

• No SaaS Mode – You can’t resell GoHighLevel as your own software.
• No White-Labeling by Default – You must pay extra for white-labeling.
• Limited Advanced Reporting – Lacks deeper analytics compared to the $497 plan.

GoHighLevel $497 Plan – Pros and Cons

✅ Pros of the $497 Plan

• SaaS Mode Enabled – Allows you to resell GoHighLevel as your own branded platform.
• Built-in White-Labeling – Your clients see your brand, not GoHighLevel’s.
• Automated Client Billing – Charge clients directly with custom pricing and packages.
• Priority Support & Advanced Features – Get access to premium support and enhanced tools.
• Best for Scaling Agencies – Ideal for agencies wanting to create a software business model.

❌ Cons of the $497 Plan

• Higher Cost – Nearly double the $297 plan, which may be expensive for smaller businesses.
• Complex Setup – SaaS mode requires some technical setup and strategy.
• Might Include Unnecessary Features – If you don’t need SaaS mode, the extra cost may not be worth it.

Which Plan Should You Choose?

• If you run a marketing agency and need unlimited sub-accounts, the $297 plan is a solid choice.
• If you want to resell GoHighLevel as your own software and create recurring revenue, the $497 plan is the best investment.

Is the GoHighLevel $297 or $497 Plan Worth It?

Choosing between the GoHighLevel $297 and $497 plans depends on your business model, goals, and growth strategy.

Both plans offer powerful tools for agencies, but the right choice comes down to whether you need SaaS mode and white-label automation or simply want a robust CRM with unlimited sub-accounts.

Who Should Choose the GoHighLevel $297 Plan?

✅ Marketing Agencies Managing Multiple Clients – If you need unlimited sub-accounts to manage client campaigns, this plan is a cost-effective choice.

✅ Freelancers & Consultants Scaling Their Business – Perfect for those who want to offer marketing automation without needing SaaS features.

✅ Businesses Needing a Full Marketing & Sales System – You get CRM, funnels, automation, and reputation management at a reasonable cost.

Who Should Choose the GoHighLevel $497 Plan?

✅ Agencies Wanting to Resell GoHighLevel as a SaaS – If you want to white-label and sell GoHighLevel as your own platform, this plan is necessary.

✅ Businesses Looking for Automated Client Billing – The $497 plan allows you to create custom pricing and charge clients automatically.

✅ Agencies Scaling to the Next Level – If you’re ready to turn your agency into a software business, this plan gives you the tools to do it.

Which Plan Is the Better Investment?

• If you don’t need SaaS mode, the $297 plan gives you everything you need to run a successful agency.
• If you want to scale into a software-based model, the GoHighLevel $497 plan is worth the investment for long-term growth.

Both plans offer massive value for digital agencies. Still, it ultimately depends on whether you want to resell GoHighLevel as your own SaaS platform or simply manage multiple client accounts efficiently.

Frequently Asked Questions

FAQs About the GoHighLevel $297 and $497 Plans

Final Thought

GoHighLevel’s $297 and $497 plans both provide a strong foundation for marketing agencies, service providers, and businesses looking to automate their operations.

If you only need to manage multiple clients, the $297 plan is cost-effective and powerful.

However, if you want to build a SaaS business, the $497 plan is the clear winner, allowing you to white-label and resell GoHighLevel under your brand.

Ultimately, the right choice depends on your business goals. If you're unsure, you can start with the $297 plan and upgrade to the $497 plan when you're ready to scale.

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