GoHighLevel for Cleaning Business: (Helpful Tutorial)

You already that running a successful cleaning business requires more than just providing excellent service – you need efficient operations, effective marketing, and seamless customer communication to stay ahead of the competition.

And managing everything manually can be time-consuming, leading to missed opportunities, lost leads, and scheduling conflicts.

This is where GoHighLevel for Cleaning Businesses comes in.

It’s an all-in-one platform designed to help cleaning businesses automate workflows, manage customer relationships, and grow their revenue.

Whether you're handling residential cleaning, commercial contracts, or specialized services like carpet or window cleaning, GoHighLevel provides the tools to simplify your operations.

In this guide, you'll learn step-by-step how to use GoHighLevel to grow and manage your cleaning business efficiently.

Let's start!

How to Use GoHighLevel for Cleaning Business

Getting started with GoHighLevel for your cleaning business is simple, but setting it up correctly ensures you get the most out of its powerful features.

This section will walk you through the essential steps to set up your account, configure key settings, and prepare your platform for seamless business operations.

Here's how to set it up:

Step 1: Creating Your GoHighLevel Account

Since you will be setting up your account – you should do that for FREE!

Luckily, you can get a 30-day free trial here.

To start, go to GoHighLevel.com/30-day-trial and you will be redirected to the page below.

Click on “30-Day Free Trial” and you will be asked basic information about your business, such as:

• Company Name
• Full Name
• Phone Number
• Email Address

Upon filling in everything, click on “Go To Step #2” where you will be asked to select the plan you want.

For now, you need to Select the GoHighLevel Unlimited Plan and you will be able to upgrade or downgrade later.

You will be asked to input your credit card details next – you will not be debited anything until the end of your trial.

After that, the next is, the onboarding process.

Step 2: GoHighLevel Onboarding

Once you finish the steps above, Go High Level will ask you some onboarding questions to ensure that your account is well set up.

Let’s take a look at them!

The first thing is to tell GHL more about your business, you would need to:

• Select the industry you operate in
• The primary purpose of using GoHighLevel
• The number of your customers
• And if you have a website

Supply the information based on what is right for you.

If anything isn’t clear to you now, select anything and continue because you can always change it later.

The next page will ask for your business address and billing information.

Then, you need to specify if you’re willing to resell HighLevel or not.

Reselling GoHighLevel means that you can resell the entire platform on your name – at your prices and keep the balance.

Just fill in the blank as you can see above and proceed to the next stage.

If you take a closer look at the image above, you will see that it’s asking you to select the tools you currently use.

Selecting the tools is going to keep you organized under one single dashboard.

So, select all that apply and proceed to the next stage.

And if you have none for now, just click on “Next ->“

So, the next stage will ask you to set up your password and a code will be sent to your email for confirmation.

Input the code and you will have the page below which confirms that your GoHighLevel account has been created.

I want to say congratulations, you have just set up your HighLevel account.

Now, you have access to your dashboard which looks like the image below.

Step 3: Set Up Your Business Profile & Branding

Once you've signed up, customize your Go High Level dashboard with your business details:

✅ Enter Business Name & Contact Information – Make sure your company name, phone number, and email are accurate.
✅ Upload Your Logo & Brand Colors – Maintain consistency across marketing materials and customer interactions.
✅ Set Up Custom Domains – Use a branded domain for landing pages, emails, and automations.

This step ensures your GoHighLevel account reflects your cleaning business professionally and consistently.

Step 4: Configure Essential Business Settings

Before you start using GoHighLevel, configure the following key settings:

🔹 Timezone & Business Hours – Set your working hours to avoid scheduling conflicts.
🔹 Team Roles & Permissions – If you have multiple staff members, assign roles to limit or grant access to certain features.
🔹 Notification Preferences – Enable alerts for new leads, bookings, and customer messages.

👉 Pro Tip: Set up automated notifications for appointment confirmations, follow-ups, and payment reminders.

Step 5: Connect Communication Channels

To streamline customer interactions, connect your:

📩 Email System – Set up a business email for marketing and client communications.
📱 SMS & Phone Number – Enable SMS reminders and two-way texting with customers.
💬 Social Media & Google My Business – Integrate Facebook Messenger, WhatsApp, and Google My Business to capture leads from multiple platforms.

This allows you to manage all customer interactions from one central inbox, eliminating the need for multiple apps.

Step 6: Integrate Payment & Invoice Systems

Cleaning businesses need a smooth invoicing and payment system. GoHighLevel allows you to:

💳 Connect Payment Gateways – Integrate Stripe, PayPal, or Authorize.net for seamless transactions.
📄 Create Automated Invoices – Set up recurring invoices for clients with ongoing services.
🔔 Enable Payment Reminders – Reduce late payments with automated reminders.

👉 Pro Tip: Offer multiple payment options to make it easier for customers to pay you on time.

Step 7: Set Up Your Booking & Scheduling System

A cleaning business thrives on efficient scheduling. With GoHighLevel, you can:

📅 Enable Online Booking – Allow clients to schedule cleaning services 24/7.
⏰ Set Up Appointment Reminders – Reduce no-shows with automated SMS/email reminders.
👥 Assign Jobs to Team Members – Automatically route appointments to available cleaners.

This makes it easier for customers to book your services while keeping your schedule organized.

Once you've completed these steps, your GoHighLevel account is fully set up and ready to automate your cleaning business. From lead management to appointment scheduling, you'll now have a centralized system to streamline operations, increase efficiency, and boost revenue.

Managing Leads & Customers with GoHighLevel CRM

For a cleaning business, keeping track of leads and customers is essential for growth.

With GoHighLevel’s built-in CRM, you can organize client details, track interactions, and automate follow-ups – all in one place.

Step 1: Capturing & Organizing Leads

A well-structured lead management system helps convert potential customers into paying clients. Here’s how you can streamline this with GoHighLevel:

📋 Lead Forms & Landing Pages – Use GoHighLevel’s drag-and-drop builder to create lead capture forms for your website and ads.
🌐 Social Media & Website Integration – Collect leads from Facebook, Instagram, Google My Business, and your website.
📊 Automatic Lead Entry – Every new lead is automatically saved in your CRM, eliminating manual data entry.

👉 Pro Tip: Set up automated follow-up sequences to engage leads immediately after they inquire about your services.

Step 2: Segmenting & Categorizing Leads

Not all leads are the same – some need immediate cleaning services, while others might be long-term clients.

GoHighLevel allows you to:

🔹 Tag & Categorize Leads – Assign tags like “New Lead,” “Recurring Client,” or “VIP” for better organization.
🔹 Use Custom Pipelines – Create pipelines like “New Inquiry → Quote Sent → Scheduled Cleaning → Completed” to track client progress.
🔹 Filter & Sort Customers – Easily find leads based on status, location, or service preferences.

This helps you prioritize high-value leads and tailor your marketing efforts effectively.

Step 3: Automating Follow-Ups & Client Nurturing

Many cleaning businesses lose leads simply because they fail to follow up in time. With GoHighLevel, you can set up:

📩 Automated Email & SMS Follow-Ups – Send personalized follow-ups to potential clients within minutes of their inquiry.
🔄 Drip Campaigns – Engage leads over time with scheduled messages about promotions, services, or customer testimonials.
📞 Call Reminders & Voicemail Drops – If a lead doesn’t respond, GoHighLevel can remind you to call or even send an automated voicemail.

👉 Pro Tip: Set up a “win-back” campaign for clients who haven’t booked a service in a while to encourage repeat business.

Step 4: Managing Existing Customers & Retention

Building long-term relationships with clients is key to sustaining your cleaning business. GoHighLevel’s CRM helps you:

✔️ Store Customer Preferences – Keep notes on cleaning preferences, service history, and special requests.
✔️ Automate Recurring Bookings – Set up automatic scheduling for repeat customers.
✔️ Send Personalized Offers – Reward loyal clients with exclusive discounts and referral incentives.

By maintaining strong relationships, you increase the chances of repeat bookings and customer referrals.

Step 5: Reputation & Review Management

Reviews are critical for attracting new customers. With GoHighLevel, you can:

⭐ Request Reviews Automatically – After each cleaning job, send an automated SMS/email requesting a Google or Facebook review.
🔍 Monitor & Respond to Feedback – Get notified when clients leave reviews and respond promptly.
📢 Showcase Positive Reviews – Highlight 5-star reviews on your website and marketing materials.

👉 Pro Tip: Offering a small discount or bonus service in exchange for a review can significantly boost your online reputation.

A well-optimized CRM system ensures you never lose a lead, keep customers engaged, and build long-term relationships – all on autopilot. With GoHighLevel’s automation tools, you can focus on growing your cleaning business while the system handles follow-ups and client management.

Automating Appointment Scheduling & Reminders

Managing cleaning appointments manually can be time-consuming and prone to errors.

With GoHighLevel’s automated scheduling system, you can streamline booking, confirmations, and reminders, ensuring a smooth experience for both you and your clients.

Step 1: Setting Up an Online Booking System

Instead of handling bookings via phone calls or text messages, let clients schedule appointments themselves using GoHighLevel’s:

📅 Integrated Booking Calendar – Embed a booking calendar on your website or social media pages so customers can select available slots.
🔗 Custom Booking Links – Share personalized links via SMS, email, or ads to direct clients to your online booking system.
⚙️ Automated Service Selection – Allow clients to choose specific cleaning packages (e.g., deep cleaning, office cleaning, move-in/move-out cleaning).

👉 Pro Tip: Set up a buffer time between appointments to avoid overbooking and allow time for travel.

Step 2: Automating Appointment Confirmations & Reminders

Missed appointments can cost your business money. Reduce no-shows with GoHighLevel’s:

✅ Instant Booking Confirmations – Send an automated email or SMS confirmation as soon as an appointment is booked.
📲 Reminder Sequences – Schedule reminders 24 hours and 1 hour before the appointment via SMS or email.
🔁 Rescheduling & Cancellation Options – Let clients reschedule or cancel through an easy-to-use link, reducing last-minute no-shows.

👉 Pro Tip: Add a pre-appointment checklist in reminder messages, such as clearing clutter before a deep clean.

Step 3: Syncing Your Calendar for Seamless Scheduling

Avoid double bookings and conflicts by integrating GoHighLevel with:

🔗 Google Calendar & Outlook – Automatically sync new appointments with your personal or business calendar.
👥 Team Scheduling – Assign different jobs to specific team members based on availability and location.
⏳ Time Zone Adjustments – If you serve multiple areas, GoHighLevel can automatically adjust scheduling for different time zones.

This ensures smooth operations, especially for cleaning businesses with multiple crews or locations.

Step 4: Enabling Automatic Follow-Ups After Appointments

Retaining customers is just as important as booking them.

GoHighLevel allows you to:

📩 Send a Thank You Message – Automate a follow-up SMS/email after every cleaning job to express appreciation.
⭐ Request Reviews & Feedback – Ask happy clients to leave a Google review to boost your online reputation.
🔄 Offer Repeat Service Discounts – Send a limited-time discount for their next booking, encouraging repeat business.

👉 Pro Tip: Set up automated “next cleaning” reminders based on their service history (e.g., every two weeks for recurring clients).

With automated scheduling and reminders, you reduce manual work, minimize missed appointments, and enhance customer experience. GoHighLevel helps you save time, improve efficiency, and boost client retention – all with a hands-off system.

Running Automated Marketing Campaigns for More Bookings

Attracting new customers and keeping existing ones engaged is essential for growing your cleaning business.

GoHighLevel’s marketing automation helps you generate leads, convert them into paying clients, and encourage repeat bookings – all on autopilot.

Step 1: Capturing Leads with Landing Pages & Funnels

Instead of relying only on word-of-mouth, use high-converting landing pages and funnels to attract potential customers.

🏠 Landing Pages – Create a simple page showcasing your cleaning services, pricing, and a “Book Now” button.
🛒 Sales Funnels – Guide visitors through a step-by-step journey with special offers, testimonials, and an easy booking process.
🎯 Lead Capture Forms – Collect customer details (name, email, phone) with an opt-in form to follow up later.

👉 Pro Tip: Offer a first-time discount (e.g., “Get 20% off your first cleaning!”) to boost conversions.

Step 2: Running Targeted Email & SMS Campaigns

Once you’ve collected leads, nurture them with automated email and SMS marketing sequences.

📩 Email Drip Campaigns – Send a welcome email to new leads, followed by service reminders and cleaning tips.
📲 SMS Marketing – Text special deals, last-minute appointment slots, or limited-time offers directly to customers.
🎁 Loyalty Rewards & Discounts – Reward repeat customers with exclusive discounts or referral bonuses.

👉 Example SMS:
“Hi [Name], we noticed it’s been a while since your last cleaning! Book today and get 10% off. Click here: [Booking Link]”

Step 3: Retargeting & Social Media Ads

Reach potential clients who have shown interest but haven’t booked yet with retargeting ads and social media marketing.

📌 Facebook & Instagram Ads – Run ads targeting local homeowners or businesses needing cleaning services.
🔄 Retargeting Ads – Show ads to website visitors who didn’t book an appointment, reminding them of your services.
📊 Tracking & Optimization – Use GoHighLevel’s reporting tools to monitor ad performance and improve results.

👉 Pro Tip: Run an ad campaign with a “New Year Deep Clean Special” or “Spring Cleaning Discount” to attract seasonal customers.

Step 4: Automating Referral & Review Requests

Word-of-mouth marketing is powerful in the cleaning business.

GoHighLevel helps you automate:

⭐ Review Requests – After every completed job, send a text or email asking satisfied clients to leave a Google or Facebook review.
🎁 Referral Program – Offer discounts or free services when customers refer friends and family.
📣 Social Proof Campaigns – Showcase positive reviews and testimonials in your marketing emails and ads.

👉 Example Referral Message:
“Refer a friend and get 25% off your next cleaning! Your friend also gets 10% off. Share this link: [Referral Link]”

GoHighLevel’s automated marketing campaigns bring in more bookings, keep customers engaged, and grow your cleaning business effortlessly. By combining lead generation, email/SMS automation, and targeted ads, you’ll create a consistent flow of new and repeat clients.

Managing Customer Relationships & Reviews

Building strong relationships with your clients and maintaining a positive reputation are essential for the success of your cleaning business.

GoHighLevel provides a suite of tools to streamline client communication, manage feedback, and enhance customer satisfaction – all in one place.

Step 1: Centralizing Customer Conversations

With GoHighLevel’s Unified Inbox, you can manage all client interactions from one dashboard.

📩 Email & SMS in One Place – Respond to customers quickly via text or email without switching between apps.
💬 Social Media & Website Chat – Answer inquiries from Facebook Messenger, Instagram, and website chat in real-time.
🔔 Automated Follow-Ups – Set reminders to check in with customers after a service to ensure satisfaction.

👉 Example Follow-Up Message:
“Hi [Name], thanks for choosing [Your Cleaning Business]! We hope you loved your service. Let us know if there's anything else we can do for you!”

Step 2: Automating Review Requests & Reputation Management

Positive reviews help you attract more clients. GoHighLevel automates the process of collecting and managing reviews from happy customers.

🌟 Review Request Automation – Send an SMS or email asking for a Google or Facebook review right after a service.
👎 Handling Negative Feedback Privately – Set up a system where unhappy customers can provide feedback before posting publicly.
📊 Reputation Dashboard – Monitor your online ratings and respond to reviews in one place.

👉 Example Review Request Message:
“Hi [Name], we’d love your feedback! If you enjoyed your cleaning service, please leave us a quick review here: [Google Review Link]. Thank you!”

Step 3: Customer Loyalty & Retention Strategies

Keeping customers coming back is key to growing your cleaning business. With GoHighLevel, you can set up automated systems to boost loyalty.

🎁 Loyalty Discounts – Offer discounts to repeat customers (e.g., “Book 5 cleanings, get the 6th free!”).
📅 Automated Reminders – Send appointment reminders and seasonal cleaning offers.
💌 Exclusive Offers – Reward long-term customers with VIP discounts or referral bonuses.

👉 Example Retention Email:
“We appreciate your business, [Name]! As a valued customer, enjoy 15% off your next cleaning when you book within the next 7 days. Click here to schedule: [Booking Link].”

GoHighLevel helps you manage customer relationships effortlessly, ensuring that every client feels valued and engaged. By centralizing conversations, automating review requests, and running loyalty programs, you can build a strong reputation and keep customers coming back.

Learn More:

• GoHighLevel Review: (My Experience After 4 Years)
• What is GoHighLevel? [A User Experience]
• GoHighLevel Features: Complete List
• GoHighLevel Pricing: (Costs Breakdown)

Tracking Business Performance & Analytics

Understanding how your cleaning business is performing is key to growth and profitability.

GoHighLevel provides real-time analytics, automated reporting, and key performance tracking to help you make data-driven decisions.

Step 1: Monitoring Sales & Revenue

GoHighLevel’s Reporting Dashboard gives you a clear view of your business finances.

📊 Revenue Breakdown – Track total earnings, outstanding invoices, and monthly trends.
💰 Service Performance – Identify which cleaning services generate the most revenue.
🔄 Recurring vs. One-Time Clients – See how many repeat customers you have.

👉 Example:
If deep cleaning services generate the highest revenue, you might decide to promote them more through automated marketing campaigns.

Step 2: Tracking Lead Conversions

Want to know how many potential clients actually book a cleaning service? GoHighLevel tracks your lead-to-client conversion rates so you can optimize your marketing efforts.

📥 Lead Capture Tracking – See how many website visitors turn into leads.
📅 Booking Rate Analysis – Measure how many leads schedule a cleaning service.
📩 Follow-Up Efficiency – Track how many customers respond to automated follow-ups.

👉 Example:
If leads aren’t converting into appointments, you can adjust your follow-up sequence to be more persuasive or add a discount offer.

Step 3: Evaluating Marketing Campaign Performance

GoHighLevel helps you analyze the effectiveness of your SMS, email, and social media campaigns.

📬 Email Open & Click Rates – See which promotions get the most engagement.
📞 Call Tracking – Know which marketing sources generate the most calls.
📈 Ad Performance – Measure ROI from Facebook, Google, and other ads.

👉 Example:
If a Facebook ad for carpet cleaning services is generating high engagement, you can increase ad spend to maximize bookings.

Step 4: Staff & Appointment Analytics

If you manage a team, tracking their performance is crucial for business efficiency.

👥 Staff Productivity – Monitor completed jobs per cleaner.
📆 Appointment No-Shows – Identify trends and reduce missed bookings.
⏳ Job Duration Insights – Optimize scheduling based on service times.

👉 Example:
If certain jobs take longer than expected, you can adjust scheduling to avoid delays and improve customer satisfaction.

With GoHighLevel’s advanced analytics, you can track performance, optimize marketing, and increase efficiency – all in one platform. By using data to make informed decisions, you’ll be able to grow your cleaning business strategically and maximize profits.

Automating Your Cleaning Business with GoHighLevel

Automation is key to scaling your cleaning business while reducing manual work.

GoHighLevel offers powerful automation tools to handle lead nurturing, appointment reminders, invoicing, and client follow-ups, allowing you to focus on service quality and business growth.

Step 1: GoHighLevel for Small Business – Automating Lead Nurturing & Follow-Ups

Many potential customers need multiple touchpoints before booking a service.

GoHighLevel’s automation builder helps you create sequences that engage leads without manual follow-ups.

📩 Automated Email & SMS Sequences – Send welcome messages, service reminders, and promotional offers.
📆 Appointment Booking Follow-Ups – Nurture leads with automated messages encouraging them to book.
📞 Voicemail Drops – Send pre-recorded voicemail messages to potential customers.

👉 Example:
A potential customer submits a quote request. GoHighLevel automatically sends a follow-up email within 10 minutes, then a reminder SMS the next day to encourage booking.

Step 2: Automating Appointment Scheduling & Reminders

Reduce no-shows and keep your schedule full by automating appointment confirmations and reminders.

✅ Self-Service Booking – Customers can book cleaning appointments through your website or a chatbot.
📅 Automated Reminders – Send SMS/email reminders before the scheduled cleaning.
🔄 Rescheduling & Cancellations – Allow customers to reschedule without manual intervention.

👉 Example:
A customer books a deep cleaning service online. GoHighLevel sends an automatic confirmation email, then a reminder SMS 24 hours before the appointment.

Step 3: Automating Payment Collection & Invoicing

Handling payments manually can be time-consuming. Automate your invoicing and payments to improve cash flow and reduce missed payments.

💳 Auto-Generated Invoices – Send invoices automatically after each service.
🔁 Recurring Billing – Set up subscriptions for repeat customers.
💰 Payment Reminders – Send automated messages for pending payments.

👉 Example:
A recurring client gets an automatic invoice every month for their weekly cleaning services. If they miss a payment, GoHighLevel sends an automatic reminder email.

Step 4: Automating Customer Feedback & Reviews

Online reviews build trust and attract new customers. Automate your review request process to consistently collect feedback.

⭐ Post-Service Review Requests – Send an SMS or email asking for a review after a completed job.
📊 Sentiment Analysis – Identify happy customers and encourage them to leave a positive review.
🔄 Negative Review Handling – Automatically direct negative feedback to your team for resolution.

👉 Example:
After a cleaning service, the system automatically sends a request for a Google or Facebook review, helping you improve your online reputation.

Step 5: Automating Customer Retention & Upsells

Once a customer books a service, keep them engaged with automated marketing campaigns to encourage repeat bookings.

📅 Service Reminders – Send reminders for seasonal cleanings or maintenance.
🎉 Loyalty Discounts & Upsells – Offer discounts for repeat customers or promote additional services.
📬 Re-Engagement Emails – Reach out to past customers who haven’t booked in a while.

👉 Example: A customer books a carpet cleaning service. A month later, GoHighLevel automatically sends a discount offer for an upholstery cleaning service.

By automating key business processes with GoHighLevel, you can save time, reduce manual tasks, and increase efficiency. This allows you to focus on growing your cleaning business while ensuring a seamless customer experience.

Case Studies & Success Stories

Real-world examples show how GoHighLevel helps cleaning businesses streamline operations, increase revenue, and improve customer retention.

Here are a few success stories of cleaning businesses leveraging GoHighLevel to scale and automate their services.

Case Study 1: Residential Cleaning Service Boosts Bookings by 60%

📍 Business Type: Home Cleaning Service
📊 Challenge: Low online visibility and missed follow-ups
🚀 Solution: Implemented automated lead nurturing, appointment booking, and review requests

Results:

• Increased lead conversion by 60% using automated follow-ups
• Reduced no-shows by 40% with SMS reminders
• Collected 3X more online reviews, boosting local search rankings

👉 Key Takeaway: Automated follow-ups and reminders helped this cleaning business convert more leads and secure repeat clients.

Case Study 2: Commercial Cleaning Company Saves 10+ Hours Weekly

📍 Business Type: Office & Commercial Cleaning
📊 Challenge: Time-consuming manual scheduling and invoicing
🚀 Solution: Used GoHighLevel’s calendar automation, recurring payments, and CRM

Results:

• Saved 10+ hours per week by automating invoicing and bookings
• Increased client retention by 30% through personalized follow-ups
• Reduced late payments with automated billing reminders

👉 Key Takeaway: Automation helped this business save time and improve cash flow, allowing them to focus on expanding services.

Case Study 3: Carpet Cleaning Business Increases Revenue by 45%

📍 Business Type: Carpet & Upholstery Cleaning
📊 Challenge: Low repeat bookings and customer engagement
🚀 Solution: Used SMS campaigns, upselling automations, and loyalty offers

Results:

• Increased repeat customers by 50% with loyalty discounts
• Boosted revenue by 45% through automated upsell campaigns
• Achieved higher engagement with email and SMS marketing

👉 Key Takeaway: Targeted follow-ups and upselling campaigns helped this business increase customer retention and maximize revenue.

These success stories prove that automation, CRM tools, and marketing campaigns can transform a cleaning business. Whether you're managing residential, commercial, or specialized cleaning services, GoHighLevel provides everything you need to scale efficiently.

Frequently Asked Questions

Here are answers to some of the most common questions about using GoHighLevel for your cleaning business.

Final Thoughts

Running a successful cleaning business requires more than just excellent service – you need efficient marketing, seamless client communication, and automated operations.

GoHighLevel provides everything you need to streamline your cleaning business, from lead generation and appointment scheduling to automated follow-ups and payment collection.

By using GoHighLevel, you can:

• Attract more clients through automated marketing and lead capture.
• Enhance customer experience with instant communication and reminders.
• Save time and boost efficiency by automating administrative tasks.
• Increase revenue with upsells, recurring services, and reputation management.

Whether you're just starting or managing a large cleaning team, GoHighLevel simplifies your workflow, allowing you to focus on delivering top-notch service while growing your business.