GoHighLevel vs Brevo 2025: (Helpful Comparison)

When comparing GoHighLevel vs Brevo, both platforms offer powerful tools for marketing automation, but they serve different purposes and audiences.

For example.

GoHighLevel is an all-in-one platform designed for agencies to manage clients, automate marketing, and track sales pipelines.

It focuses on providing a comprehensive CRM, sales funnel builder, and automation tools all under one roof.

Agencies and marketers looking for a multi-functional tool for lead generation, client management, and marketing automation typically gravitate toward GoHighLevel.

Brevo, formerly known as Sendinblue, is more focused on email marketing and transactional messaging.

It offers tools for creating email campaigns, SMS marketing, marketing automation, and customer relationship management.

Brevo is great for businesses of all sizes looking for robust email marketing, with additional features like live chat and landing pages to improve customer engagement.

But which is better?

In this article, you’ll learn about the key features, differences in functionality, pricing, and which platform would be more suitable for your business or agency.

TL;DR: GoHighLevel is the better choice if you're an agency looking for an all-in-one platform to manage clients, sales, and marketing automation. It offers more comprehensive features, including CRM, email/SMS marketing, and sales funnel building. Brevo is great for email marketing but lacks the full suite of tools that GoHighLevel provides for businesses looking to scale their marketing efforts… You can test HighLevel for free.

GoHighLevel vs Brevo – Overview

Here's a table comparing GoHighLevel vs Brevo:

Feature	GoHighLevel	Brevo
CRM	✅ Built-in CRM	✅ Basic CRM
Sales Funnels	✅ Yes, funnel builder included	❌ Not available
Marketing Automation	✅ Email, SMS, and workflow automation	✅ Email automation
Email Marketing	✅ Advanced email campaigns	✅ Advanced email campaigns
SMS Marketing	✅ Yes, included	✅ Yes, included
Landing Pages	✅ Yes, fully customizable	✅ Yes, basic templates available
Form Builders	✅ Customizable forms	✅ Customizable forms
Pipeline Management	✅ Yes, for sales tracking	❌ Not available
White Labeling	✅ Yes, fully rebrandable	❌ Not available
Lead Generation	✅ Yes, with automation	✅ Yes, but limited features
Analytics & Reporting	✅ Detailed reports	✅ Basic reports
Third-party Integrations	✅ Extensive integrations	✅ Moderate integrations
Customer Support	✅ 24/7 support	✅ Email and chat support
Mobile App	✅ Yes, available	✅ Yes, available
Pricing	From 97$ per month	From 9$ per month
Website	GoHighLevel	Brevo

Target Audience

Here’s a simple table comparing the target audience of GoHighLevel vs Brevo:

Target Audience	GoHighLevel	Brevo
Agencies	✅ Yes, ideal for agencies	❌ Not specifically designed for agencies
Small Businesses	✅ Yes, with comprehensive tools	✅ Yes, great for email marketing
Marketing Teams	✅ Yes, for full marketing automation	✅ Yes, for email and SMS campaigns
E-commerce	✅ Yes, with automation capabilities	✅ Yes, with email campaigns and transactional messages
Freelancers	✅ Yes, rebranding and reselling	✅ Yes, for basic email marketing

GoHighLevel is more tailored for agencies and businesses needing an all-in-one solution.

While Brevo is suited for businesses focused on email marketing and smaller-scale campaigns.

What is GoHighLevel?

GoHighLevel is an all-in-one CRM and marketing automation platform designed specifically to help agencies, marketers, and service-based businesses streamline their operations and maximize client engagement.

HighLevel often referred to as Go High Level, GHL was founded in 2018 by Shaun Clark, he settled for the name GoHighLevel when he couldn't secure the domain name HighLevel.

GHL is so good at what they do that they managed to gain good customer reviews over review platforms.

GoHighLevel empowers businesses to manage client relationships, automate workflows, and centralize all key marketing efforts in one platform.

The platform’s extensive features include CRM, email and SMS marketing, funnel building, calendar booking, and reputation management.

Learn More: What is GoHighLevel? [A User Experience]

With its robust capabilities, GoHighLevel enables agencies to eliminate the need for multiple tools, making it an ideal solution for agencies looking to scale efficiently and deliver impactful results.

What is Brevo?

Brevo (formerly known as Sendinblue) is an all-in-one marketing platform designed to help businesses manage and automate their marketing efforts.

It specializes in email marketing, SMS campaigns, and marketing automation, with additional features such as transactional emails, live chat, and CRM capabilities.

Brevo offers a range of tools that allow businesses to create and send email campaigns, automate workflows, track customer behavior, and improve customer engagement.

Its simple and intuitive interface makes it easy for users to create and manage marketing campaigns without needing advanced technical skills.

Brevo was founded in 2012 by Armand Thiberge and Kapil Sharma.

Brevo’s focus is primarily on simplifying marketing automation, making it a great choice for small to medium-sized businesses that want to manage their marketing efforts effectively, especially through email.

GoHighLevel vs Brevo – Pricing & Affordability

Here's a comparison table of GoHighLevel vs Brevo Pricing Plans:

Here’s a table comparing the pricing plans for GoHighLevel and Brevo:

Pricing Plan	GoHighLevel	Brevo
Free Plan	❌ No free plan	✅ Free plan available
Basic Plan	💰 $97/month	💰 $9/month (Email-only)
Pro Plan	💰 $297/month	💰 $18/month (includes email + SMS)
Agency Pro Plan	💰 $497/month	💰 $173/month (Advanced features)
Enterprise Plan	💰 Custom pricing	💰 Custom pricing (available upon request)
Website	GoHighLevel	Brevo

GoHighLevel Pricing Breakdown

Basic Plan ($97/month): This plan is best for small businesses or agencies just starting out. It includes core features such as CRM, email marketing, and automation tools.

Pro Plan ($297/month): Ideal for growing businesses that need advanced features, including more integrations and workflows.

Agency Pro Plan ($497/month): Designed for agencies managing multiple client accounts, this plan offers white-labeling, unlimited users, and enhanced features for scaling.

Enterprise Plan: Custom pricing for large businesses requiring custom solutions and support.

Brevo Pricing Breakdown

Free Plan: Allows users to send up to 300 emails per day for free with limited features. Best for small businesses or individuals just starting.

Basic Plan ($9/month): This plan is suitable for small businesses focusing on email marketing. It offers up to 20,000 emails per month, but lacks advanced features like marketing automation.

Advanced Plans ($18+/month): Includes more advanced marketing features, like email and SMS campaigns, automation, and additional integrations.

Custom Pricing: For larger enterprises that need personalized support, high email volume, and premium features.

GoHighLevel vs Brevo – Affordability Comparison

Brevo offers a more affordable entry point, with its free plan and Basic Plan starting at just $25/month.

However, its features are mainly focused on email marketing, and it lacks many of the automation and CRM features found in GoHighLevel.

GoHighLevel‘s pricing starts at $97/month, but it offers an all-in-one solution for agencies, including CRM, sales funnels, automation, and white labeling.

Although the starting price is higher, it provides more features for businesses that require a comprehensive marketing platform.

Brevo vs GoHighLevel – Ease of Use and User Experience

User-Friendly Interface

GoHighLevel offers a highly customizable and feature-rich interface, but it can be overwhelming for beginners.

Its dashboard is packed with tools that are beneficial for agencies and businesses with more advanced needs, such as funnel builders, CRM, and marketing automation.

While the interface is designed to be intuitive, the sheer number of options might require some time to get used to.

The platform’s user-friendly nature comes with a learning curve, especially for those new to marketing automation.

Brevo focuses on simplicity and ease of use. Its interface is clean and straightforward, making it easy for users to navigate and get started quickly.

For businesses that mainly need email and SMS marketing tools, Brevo is an excellent choice for those who want a no-fuss experience.

The dashboard is streamlined, and features like email automation and contact management are easy to find and use.

Learning Curve for Beginners

GoHighLevel: The learning curve for GoHighLevel can be steep, especially for beginners who are not familiar with complex CRM and automation systems.

While there are plenty of resources, tutorials, and customer support options available, new users will need time to get comfortable with setting up workflows, funnels, and managing client accounts.

The abundance of features is a double-edged sword; it's great once you understand it but can feel overwhelming at first.

Brevo has a much shorter learning curve. Since it primarily focuses on email and SMS marketing with basic CRM functionality, users can quickly pick it up and begin sending campaigns.

There are fewer features to learn, making it easier for beginners to get started without feeling overwhelmed.

For users who just need an email marketing solution, Brevo is far simpler and quicker to implement.

GoHighLevel vs Brevo – Comparing Features & Functionalities

CRM Functionality

GoHighLevel: GoHighLevel offers a full-fledged CRM system, which includes lead management, contact segmentation, workflow automation, and more. It's perfect for businesses that need in-depth customer relationship management.

Brevo: Brevo offers basic CRM features, but it’s mainly focused on email and SMS marketing rather than complete customer management.

Winner: 🏆 GoHighLevel

Email Marketing

GoHighLevel: GoHighLevel provides a robust email marketing suite with features like custom templates, automation, and A/B testing.

Brevo: Brevo offers great email marketing tools, but GoHighLevel’s advanced segmentation and automation make it more powerful for comprehensive email campaigns.

Winner: 🏆 GoHighLevel

SMS Marketing

GoHighLevel: GoHighLevel includes SMS marketing as part of its all-in-one platform, allowing businesses to automate SMS campaigns.

Brevo: Brevo also supports SMS marketing, but it’s more limited in functionality compared to GoHighLevel.

Winner: 🏆 GoHighLevel

Automation Workflows

GoHighLevel: GoHighLevel offers more advanced automation options, such as workflow builders for automating tasks, follow-ups, and customer journeys.

Brevo: Brevo has automation features but they are not as extensive or customizable as GoHighLevel’s.

Winner: 🏆 GoHighLevel

Funnel Building

GoHighLevel: GoHighLevel allows users to create sales funnels with ease, offering full control over design, content, and automation.

Brevo: Brevo does not provide funnel-building tools.

Winner: 🏆 GoHighLevel

Integrations

GoHighLevel: GoHighLevel supports a wide range of integrations with third-party apps and services, such as Zapier, Stripe, and many CRMs.

Brevo: Brevo offers integrations but is more limited compared to GoHighLevel, especially for marketing-focused tools.

Winner: 🏆 GoHighLevel

Reporting & Analytics

GoHighLevel: GoHighLevel offers in-depth reporting and analytics on your marketing campaigns, including email performance, sales data, and automation metrics.

Brevo: Brevo provides basic reporting but lacks the depth of analytics that GoHighLevel offers.

Winner: 🏆 GoHighLevel

White-Labeling

GoHighLevel: GoHighLevel allows businesses to rebrand the platform and offer it under their own name, which is a major advantage for agencies.

Brevo: Brevo does not offer white-labeling options.

Winner: 🏆 GoHighLevel

Customer Support

GoHighLevel: GoHighLevel offers customer support, but response times can vary, and the platform may require more hands-on help to navigate due to its complexity.

Brevo: Brevo is known for its helpful and responsive customer support, especially for beginners. They offer resources and support for quick issue resolution.

Winner: 🏆 Brevo

Pricing Flexibility

GoHighLevel: While GoHighLevel provides powerful tools, its pricing can be higher, especially for businesses looking for simple solutions.

Brevo: Brevo’s pricing is more affordable, with a free plan and lower-tier pricing options. This makes it ideal for small businesses and startups.

Winner: 🏆 Brevo

GoHighLevel vs Brevo – Support and Resources

Customer Support Services

GoHighLevel: GoHighLevel provides 24/7 customer support via multiple channels, including live chat, email, and phone.

They also have an extensive knowledge base with articles, tutorials, and troubleshooting guides.

GoHighLevel is known for its active community forums where users can share tips, solutions, and best practices.

The company offers support that is responsive and tailored to agencies, helping resolve issues quickly to avoid disruptions in service.

Brevo provides customer support through live chat, email, and a help center.

They are known for fast and efficient support, especially for smaller teams or users with straightforward queries. Brevo’s support team is accessible and ready to assist with any issues.

Training and Educational Material

GoHighLevel: GoHighLevel provides a variety of training resources for both beginners and advanced users.

Their Academy offers on-demand video tutorials, covering everything from basic platform usage to more advanced automation setups.

The platform also hosts webinars, live training sessions, and step-by-step guides for agencies to learn at their own pace.

Additionally, GoHighLevel's strong community and user forums provide an interactive way to learn and solve problems with help from other users.

Brevo provides well-organized training materials, including webinars, guides, and an in-depth knowledge base.

They offer tutorials that help users make the most out of the email and SMS marketing features.

The educational content is beginner-friendly and covers most of the key features of the platform.

Should You Use GoHighLevel or Brevo?

When deciding between GoHighLevel and Brevo, it's essential to consider your agency’s unique needs and priorities.

Here’s a breakdown to help you choose the right platform for your goals.

Use GoHighLevel If:

• You need an all-in-one CRM and marketing automation platform that offers a wide range of features, including funnel building, email marketing, SMS marketing, and client management.
• You're running a larger marketing agency or business that needs to manage multiple clients and automate complex workflows.
• You are comfortable with a steeper learning curve and are looking for advanced features like automated follow-ups, pipeline management, and integrations.
• You want to leverage white-labeling and resell the platform as your own branded service.
• You need a platform that can scale as your business grows and allows customization to fit specific business needs.

Use Brevo If:

• You are a small business or startup looking for a simple, user-friendly platform to handle email and SMS marketing with minimal setup.
• Your focus is on email and SMS marketing, and you don’t need a complex suite of tools for managing leads or automating workflows.
• You prefer ease of use over extensive features and need something that doesn’t require much training.
• You want to keep costs lower without sacrificing essential features like automation and campaign management.
• You need quick customer support with easy-to-understand guides for getting started.

GoHighLevel is ideal for businesses and agencies that need a comprehensive marketing solution with advanced automation, while Brevo is perfect for those who need a more straightforward, affordable tool for managing email and SMS marketing.

GoHighLevel vs Brevo – FAQs

Frequently Asked Questions on Brevo vs GoHighLevel.