GoHighLevel for Real Estate Agents: (2025 Helpful Tutorial)

Are you a realtor looking to use GoHighLevel for real estate or automate your real estate business with a sales funnel as a whole?

You understand that the real estate industry can be a very competitive market. With more than 87% of realtors fail within the first 3 years of business.

GoHighLevel is the game-changing platform transforming how real estate professionals approach marketing and sales.

With its comprehensive suite of tools and features tailored specifically for the real estate industry.

GoHighLevel empowers agents, brokers, and agencies to streamline their operations, enhance client engagement, and drive greater revenue.

In this guide, I'll show you how to use GoHighLevel for Real Estate Agents simply.

Let's start!

What is a Real Estate Agent Funnel [Simple Explanation]

Imagine that you are a real estate agent and you have heard that there's a thing called funnel that you can use to get more customers and grow your agent business in a record time.

But what exactly it's? Let me break it down to you like a baby.

A real estate funnel is a powerful online presence designed to attract, engage, and convert potential clients. These funnels consist of carefully crafted landing pages that capture contact information and guide prospects through a series of automated emails.

With real estate funnels, you can create customized landing pages that offer valuable content and encourage visitors to take action.

This automated process allows you to capture qualified leads efficiently and nurture them until they're ready to make a purchase decision.

In simple words, a sales funnel is a step-by-step process that guides potential customers through various stages of the buying journey.

Five stages of the sales funnel:

• Awareness: At this stage, potential customers become aware of your brand, product, or service.

• Interest: Once potential customers are aware of your brand, they develop an interest in what you have to offer. They start to actively seek more information maybe through reading blog posts, watching videos, or exploring your website.

• Decision: At this stage, the customer has reached a decision and is ready to become your customer. To seal the deal, it's important to provide them with significant value that convinces them to choose your product or service. One effective way to do this is by offering incentives such as discounts or free gifts.

• Purchase:  your potential customer performs the purchase.

• Retention:  Once they become your customer, the next stage is to retain them for as long as possible. Hence, you add an upsell or something that makes them stay with you.

It's important to remember that not every person who enters the funnel will reach the final stage. However, those who do reach the end are highly interested in your product or service and see its value.

GoHighLevel for Real Estate Agents

GoHighLevel for real estate provides an exceptional service for creating highly effective sales funnels that attract and convert leads into long-term customers.

In the competitive world of real estate marketing, having a well-designed funnel is crucial for standing out and thriving in your market.

With a real estate funnel, you can guide your customers through a step-by-step process that nurtures them with valuable information, transforming them from leads to prospects, and ultimately converting them into clients.

To succeed in the real estate industry, it's essential to have a strategic and well-optimized funnel that effectively communicates the unique value you offer.

Does GoHighLevel Work for Real Estate?

GoHighLevels is a user-friendly CRM tool and funnel builder that has features designed specifically for real estate agents.

It simplifies the process of marketing, selling, and delivering products or services online.

With GoHighLevel, you can easily create and customize pre-built funnels tailored to the real estate industry. It eliminates the need for technical skills or hiring staff that doesn't bring results.

Using GoHighLevel for real estate, you can effortlessly generate leads and make sales for your business. It combines various essential elements like web hosting, landing pages, and autoresponders into one platform, making it a comprehensive solution for your marketing needs.

I have personally been using GoHighLevel for the past 4 years to market my business effortlessly and I can boldly say that GoHighLevel for real estate works.

Using GoHighLevel for real estate agents offers a number of key benefits, such as:

• Effortlessly create captivating landing pages that turn visitors into loyal clients, capturing valuable leads along the way.
• Automate your marketing campaigns and deliver personalized messages to your leads at every stage of their journey, from initial discovery to final purchase.
• Harness the power of advanced features such as custom funnels that offer flexible purchase options and convenient payment plans to enhance your sales process.
• Experience increased sales productivity and efficiency by leveraging GoHighLevel user-friendly services, enabling you to close more deals in less time.
• A/B testing on your landing pages with ease to identify the most effective strategies for capturing leads and optimizing your conversion rates.
• Customize your funnel configurations, including options like order bumps and upsells, to maximize your revenue potential and increase the average value of each customer transaction.
• Launch retargeting campaigns to engage with past visitors who have shown interest in your real estate services, increasing the chances of converting them into valuable leads or clients.
• Access to booking appointment tools that come with the GoHighLevel CRM tool.
• Setting up triggers so automated marketing messages are sent at the right time during a lead’s journey.

GoHighLevel is highly effective for realtors, with thousands of customers in the real estate industry experiencing tremendous success and growth by utilizing this software. So GoHighLevel for real estate works really well.

How to Use HighLevel As a Real Estate Agent or Realtor

Here are the steps for using GoHighLevel as a real estate agent or realtor, with more details:

Here's how to set it up:

Step 1: Creating Your GoHighLevel Account

Before making any commitment, we recommend you test GoHighLevel for free in order to be sure it will work for your agency.

Luckily, you can get a 30-day free trial here.

To start, go to GoHighLevel.com/30-day-trial and you will be redirected to the page below.

Click on “30-Day Free Trial” and you will be asked basic information about your business, such as:

• Company Name
• Full Name
• Phone Number
• Email Address

Upon filling in everything, click on “Go To Step #2” where you will be asked to select the plan you want.

For now, you need to Select the GoHighLevel Unlimited Plan and you will be able to upgrade to the SaaS Mode once you sign up.

You will be asked to input your credit card details next – you will not be debited anything for now until the end of your trial.

After that, the next is, the onboarding process.

Step 2: GoHighLevel Onboarding

Once you finish the steps above, Go High Level will ask you some onboarding questions to ensure that your account is well set up.

Let’s take a look at them!

The first thing is to tell GoHighLevel more about your business, you would need to:

• Select the industry you operate in
• The primary purpose of using GoHighLevel
• The number of your customers
• And if you have a website

Supply the information based on what is right for you.

If anything isn’t clear to you now, select anything and continue because you can always change it later.

The next page will ask for your business address and billing information.

Then, you need to specify if you’re willing to resell GoHighLevel or not.

As the property manager that you are, you will be willing to resell GoHighLevel.

Just fill in the blank as you can see above and proceed to the next stage.

If you take a closer look at the image above, you will see that it’s asking you to select the tools you currently use.

Selecting the tools is going to keep you organized under one single dashboard.

So, select all that apply and proceed to the next stage.

So, the next stage will ask you to set up your password and a code will be sent to your email for email confirmation.

Input the code and I want to say congratulations, you have just set up your HighLevel account.

Now, you have access to your dashboard which looks like the image below.

Take a few minutes to familiarize yourself with the dashboard, as it’s the control hub where you’ll manage clients, workflows, and settings.

In the Settings menu, adjust key account details, including timezone, currency, and other preferences that fit your business requirements.

In addition, Assign user roles if you have team members who will be using the platform.

GoHighLevel lets you set permissions for different user roles, ensuring each team member has access to the tools they need.

Step 3: White Labeling for Your Brand

The White-Label feature in Go High Level allows you to resell everything GoHighLevel has to offer.

This is one of the most powerful features GoHighLevel for Property Management offers.

It allows you to brand the platform as your own.

It reinforces your business's professional image and strengthens client relationships by presenting GoHighLevel's tools as part of your agency’s offerings.

In order to set it up; click on “Reselling” while you are on your dashboard.

And you have the image below.

From here, you can resell everything GoHighLevel but they're some settings you need to change.

They include:

Configuring White Labeling Options

To set up white-labeling:

• Custom Logo and Branding

In the settings, replace GoHighLevel’s branding with your company logo and theme colors.

This gives clients a consistent experience that feels entirely aligned with your agency.

• Custom Domain Setup

Set up a custom domain (e.g., app.youragencyname.com) for your GoHighLevel platform.

This makes the platform feel like a seamless extension of your agency’s website.

• Email and SMS Sender ID

Configure your email and SMS settings with your agency’s sender ID or domain, ensuring that all client communication reflects your company brand.

Step 4: Setting Up Property Categories and Client Segmentation

Organize Properties

Create categories for the types of properties you manage (e.g., residential, commercial, vacation rentals).

This segmentation makes it easier to organize client data and automate specific campaigns.

Client Profiles

Add property owners, tenants, and prospects to the Contacts section, tagging each based on their role.

For instance, use tags like “Owner,” “Tenant,” or “Prospect” for better segmentation.

Step 5: Integrating Necessary Tools

Integrations

Connect GoHighLevel with other tools you use, such as property listing platforms, accounting software, or email marketing tools like MailChimp.

Phone Numbers and Emails

Set up dedicated business phone numbers and email addresses through GoHighLevel to handle tenant and property owner communications seamlessly.

By following these steps, you’ll have a solid foundation to manage properties, communicate with clients, and automate essential tasks using GoHighLevel.

Side Notes:

Realtors entice potential customers with enticing offers such as free home valuations or other services of interest on their landing pages.

Upon signing up, customers are either redirected to the offer or given the option to schedule an appointment, book a call, or take any desired action.

The process is simple and effective.

Learn More: What is GoHighLevel? [A User Experience]

GoHighLevel Real Estate Templates & Examples

Here, we will explore different realtors templates that GoHighLevel offers.

GoHighLevel Real Estate Agent Snapshot

The two main views in GoHighLevel are the Agency View and the Sub-Account View.

In the Agency View, you have access to global settings for the GoHighLevel platform, as well as learning materials and the option to purchase additional services.

The Sub-Account View is where you can utilize all the features of GoHighLevel specifically for your real estate agency.

When you initially sign up for GoHighLevel, you will need to create a sub-account for your business. To make this process easier and provide you with useful tools right away, GoHighLevel offers Snapshots.

Snapshots are pre-built sub-accounts that come with ready-to-use marketing campaigns and workflows. This saves you time and effort by eliminating the need to build everything from scratch.

The GoHighLevel for real estate snapshot includes various pre-built campaigns specifically designed for real estate agents:

• Home Buyer Nurture: This is designed for marketing a single property. This campaign is created to generate leads by inviting potential buyers to provide their information in order to receive more details about the property.

• Home Buyers List: This is designed to showcase a curated list of properties tailored to a particular area or price range, enticing leads to explore further and request additional information or schedule viewings.

• Home Sellers List: It is designed for property sellers and offers a seller's guide or a free home valuation. It serves as a lead magnet to capture potential sellers' information and initiate conversations.

• No-Show Campaign: It is to address situations where a contact fails to show up for a scheduled viewing. It includes follow-up steps to encourage the individual to re-engage and re-book their viewing.

• Not Yet Ready: The “not yet ready” campaign is designed to re-engage contacts who have shown little to no action after being added to the previous campaigns. It utilizes a gentle re-engagement strategy by sending periodic emails and SMS to nudge the contacts and keep them informed about any promotions or available properties.

• Booking Requested Reply: The “booking request-response” campaign is designed to handle incoming booking requests from leads. If you haven't set up automated calendar bookings, this campaign ensures that you receive a prompt notification when a booking request is made.

• Appointment Reminders: GoHighLevel offers an automated reminder campaign that helps reduce the likelihood of a missed property viewing. Once a booking is made, the system can send out timely reminders to the contact, ensuring that they are well-informed and prepared for their scheduled property viewing.

GoHighLevel Real Estate Agent Funnel Templates

Funnels are powerful sales tools that guide users toward a specific action. With GoHighLevel, you don't have to build these funnels from scratch.

GoHighLevel has approximately closed 40 funnel templates for real estate agencies. Including:

• Realty appointments
• Property leads
• Buyers list
• Explore properties
• Home purchase leads
• Sell real estate
• Find Properties
• And more

These funnels can be edited to suit your real estate agency's business needs.

GoHighLevel Real Estate Agent Website Templates

GoHighLevel offers 25 customizable templates for real estate websites. You can create unlimited websites for property buyers, sellers, or multiple business locations using the same editing tool.

GoHighLevel Real Estate Agent Email Templates

GoHighLevel offers a variety of real estate email templates, including property listings, buyer/seller tips, and newsletters.

You can customize these templates with your content and call to action. Use them to send out engaging emails with property updates and encourage readers to visit your website for more information.

GoHighLevel Marketing Campaigns for Real Estate Clients

With the GoHighLevel workflow builder, you have complete control over your marketing campaigns. You can use prebuilt campaigns or create custom campaigns from scratch.

The workflow builder allows you to create single-channel or multi-channel campaigns, incorporating SMS, emails, and even live calls. Automate your campaigns by setting trigger events and actions, eliminating the need for manual follow-ups.

This feature saves you time and resources by automating lead management, information sending, calendar management, and more. It ensures you don't miss out on any opportunities and allows you to focus on other aspects of your real estate business.

The Benefit of GoHighLevel for Realtors and Real Estate Agents

GoHighLevel is a CRM tool that simplifies the whole process of any type of business. GHL offers numerous sales funnel that help you to grow your business in an actual record time.

HighLevel has funnels for memberships, lead capturing, webinars, sales, etc. Each funnel is designed to help you achieve a specific goal.

As I said before, GHL provides its users with pre-built funnels and templates. All you need to do is pick the one that suits your business needs and edit it to your taste.

GoHighLevel saves you quality time and effort!

Below are the benefits of using GoHighLevel for your real estate business.

• It’s easy to customize

With GoHighLevel for real estate, you can create appealing landing pages quickly and effortlessly. It eliminates the hassle and complexity typically associated with building landing pages.

• Pre-built professionally designed templates

GoHighLevel offers a wide range of proven and tested templates designed to cater to the specific needs of real estate agents and marketers.

• Easy to build a sales funnel

Personally, when I need a funnel for my business, I don't build from scratch because the funnels are there.

However, if you need something fresh, you can start from scratch. This is one of the reasons why GoHighLevel for real estate is great.

• Offers A/B testing

GoHighLevel provides easy access to test variations of your real estate funnels. This allows you to see how your funnel is going to perform even before they're launched.

• It enables you to Automate webinars

With GoHighLevel for real estate agents, you can easily host both your live and automated webinars. If you plan to hold a webinar for potential clients, you can set up the entire process on GoHighLevel for real estate without manual effort.

It is simple and cost-effective!

• Leverage multiple domains

With this feature, you can create multiple domains for different stages of your real estate business. This is done within the same platform which keeps you organized.

• SSL Certification

GoHighLevel for real estate agents comes with an SSL certificate. I believe you know that nobody would want to buy from a real estate funnel that is not secure.

SSL is an important aspect of any funnel. It doesn't only help you secure your funnel but it brings trust to your business.

Other benefits include:

• You can create a Membership site
• Payment integration
• Smart Shopping Cart for processing payments

In addition, you can create webpages, launch products or services online, generate leads, run e-mail campaigns, and do so much more. It is all done on one single platform.

Lead Generation for Real estate agents

In this section, I will cover how you can use GoHighLevel to generate leads for your real estate agent's business.

#1. Create an attention-grabbing landing page

To start using GoHighLevel for your real estate business, the first step is to create a captivating landing page.

This page should include persuasive content, engaging visuals, and clear call-to-actions that encourage visitors to provide their contact information.

In addition, you can use the landing page to gather more specific details from potential clients, such as their budget, preferred property type, and other relevant information.

This will help you better understand their needs and tailor your services accordingly.

#2. Create an automated follow-up process

After obtaining your client's contact information, you can use GoHighLevel to establish an automated follow-up system that nurtures the lead until they are ready to make a purchasing decision.

This can be done through various channels such as email, text messages, phone calls, or other communication methods.

Also, High Level enables you to create customized sequences that deliver personalized content based on your client's specific property preferences.

This targeted approach enhances the efficiency of your sales process and provides a seamless and tailored experience for your customers.

For instance, if a client expresses interest in single-family homes, you can automate the delivery of relevant content that meets their requirements, eliminating the need for manual message sending and saving you valuable time.

#3. Use remarketing and retargeting campaigns

Once you have gathered information from your potential clients, GoHighLevel allows you to create remarketing and retargeting campaigns that specifically target those leads.

This powerful tool enables you to track the performance of your campaigns and make necessary adjustments to optimize your return on investment.

Remarketing and retargeting can be done through various channels, including display ads, search engine marketing campaigns, and email campaigns.

GO High Level simplifies the process by providing a user-friendly interface where you can easily integrate tracking pixels from different ad networks.

By utilizing Go High Level, you can effortlessly implement effective remarketing and retargeting strategies to stay engaged with your leads and increase the chances of converting them into satisfied customers.

#4. Create an automated webinar

In addition to the aforementioned features, Go High Level also enables you to create and launch automated webinars for your potential clients. This powerful tool allows you to reach a wider audience and establish trust with your leads.

With GoHighLevel, you can effortlessly set up and host webinars on topics related to the real estate industry.

During these webinars, you have the opportunity to showcase your services, address common questions, and provide valuable insights to your audience.

Moreover, you can leverage the expertise of industry professionals such as home inspectors and lenders by inviting them as guest speakers in your webinars.

This collaborative approach not only enhances your credibility but also demonstrates your commitment to delivering comprehensive solutions to your clients.

Traffic Generation: GoHighLevel for Real Estate Agents

Traffic is the live blood of every business that is online, as a result, let's take a look at some smart ways to generate traffic and gain more exposure for your real estate business.

#1: Using Facebook

Here Are The Ways to Attract More Real Estate Leads with Facebook

1: Once you've signed up for GoHighLevel and set up your funnel, it's important to optimize your Facebook page to attract the right audience and guide them into your sales funnel.

For example:

The first you need is a professional picture and a well-designed banner that relates to your real estate business and CTA.

In your bio, clearly state that you are a realtor and include a link back to your real estate funnel.

It is going to serve as an organic promotional method. In addition, when you post a new listing, in the end, you could write Learn More Here.

2: Use 360 video and photo ads

Using 360 videos and photos in Facebook ads allows potential buyers to virtually explore the property, creating a stronger desire to purchase.

You can run a Facebook ad that links to the funnel created in GoHighLevel for real estate.

You can do a Facebook ad that links to the funnel created in GoHighLevel for real estate.

3: Connect with Facebook Live

Facebook Live is a powerful tool for realtors as it provides an authentic and unedited view of the property, which has been proven to drive more sales.

By going live, realtors can connect with potential buyers on a personal level, engage in real-time conversations, address any questions or concerns, and ultimately encourage a sale.

This interactive approach builds trust and allows buyers to get a better sense of the property's features and atmosphere.

Some ideas of the types of content you can share include on your Facebook lives:

• Upcoming open house sneak peek
• Q&A session about mortgages, interest rates, and home listing tips
• Home-sharing tips for preparing to list or run an open house
• Neighborhood walk highlighting key features and amenities
• Highlights from your experience at an industry event
• Reminder about an upcoming event and its highlights
• Interview with a recent client who has closed on a home

#2: Using Google and SEO

Optimizing your real estate business for organic search traffic from Google includes focusing on local SEO, starting with claiming your Google

My Business (GMB) page. It's important to ensure that your Name, Address, and Phone (NAP) details are consistently added across your sales funnel and websites.

Generating leads through SEO for your real estate business requires creating a content-rich website that attracts visitors and guides them to your sales funnel on GoHighLevel.

Also, implementing the above-mentioned tactics can help drive traffic to your site.

To create a website, you'll need a domain (if you don't have one) and can sign up for a hosting account on Bluehost.com, which simplifies the process.

Frequently Asked Questions

Here's an updated list of questions we do receive from our blog users regarding GoHighLevel for Real Estate Agents.

Final Thoughts on GoHighLevel For Real Estate Agents

By implementing a sales funnel with GoHighLevel, you can supercharge your real estate business without any unnecessary complexity. It's the smartest step you can take to elevate your success as a realtor.

With GHL, setting up your first real estate funnel is a breeze. You don't need to worry about complicated processes or technical expertise.

it’s so easy to accomplish.

All you need are good:

• Offer
• Amazing copy
• Relatable story
• Hook

The moment you understand the simple yet powerful principles above, you're on your way to taking your real estate business to a multi-million dollar business.

If you feel like everything appears difficult or you can't just do it at first sight, just take each step at a time and the process will become smooth.

Get GoHighLevel for Real Estate Agents Here ==>