GoHighLevel $97 Plan: (Full Breakdown + 30-Day Free Trial)

If you’re considering GoHighLevel for your business but don’t want to jump into the higher-tier plans just yet, the GoHighLevel $97 Plan is a great place to start.

This entry-level plan provides essential marketing, CRM, and automation tools to help small businesses, freelancers, and solo entrepreneurs streamline their operations.

For just $97 per month, you get access to a full-suite CRM, unlimited sales funnels, email and SMS marketing, and powerful automation tools – all within a single platform.

While it does have some limitations compared to the higher-tier plans, it’s a cost-effective option for those who only need one account/location and are looking to automate their client interactions.

In this guide, you’ll learn exactly what’s included in the GoHighLevel $97 Plan, how it compares to other pricing options, and whether it’s the right choice for your business. Let’s dive in!

Let's start!

What’s Included in the GoHighLevel $97 Plan?

The GoHighLevel $97 Plan is designed for small businesses, solopreneurs, and freelancers who need a powerful CRM and automation platform without breaking the bank.

While it doesn’t include all the features of the higher-tier plans, it still provides a solid foundation for managing leads, marketing, and customer interactions.

Key Features of the $97 Plan

• Single Account/Location – This plan is limited to one business location, meaning it’s best suited for individual businesses rather than agencies managing multiple clients.

• Full CRM Access – Manage contacts, track interactions, and automate follow-ups with GoHighLevel’s built-in CRM.

• Unlimited Sales Funnels & Landing Pages – Create as many funnels and landing pages as you need to generate leads and convert prospects.

• Email & SMS Marketing – Send automated email and SMS campaigns to engage with customers and nurture leads.

• Automation & Workflow Builder – Set up custom workflows to streamline client interactions and reduce manual tasks.

• Appointment Scheduling – Let clients book appointments online with a fully integrated calendar system.

• Reputation Management – Manage and respond to customer reviews to improve your online reputation.

What’s NOT Included?

While the $97 plan is packed with features, it has some limitations compared to the GoHighLevel $297 Plan:

• ❌ No Sub-Accounts – You can only manage one business, making it unsuitable for agencies.
• ❌ No White-Labeling – You can’t customize GoHighLevel with your branding.
• ❌ No SaaS Mode – You can’t resell GoHighLevel as your own software.
• ❌ Limited Support for Team Management – Best for solo users rather than teams needing multiple user accounts.

This plan is perfect if you need a robust CRM and automation platform for a single business, but if you’re running an agency or managing multiple businesses, you might want to consider upgrading to a higher-tier plan.

Who Should Choose the GoHighLevel $97 Plan?

The GoHighLevel $97 Plan is designed for businesses that need a powerful CRM, marketing automation, and appointment scheduling system without the complexity of managing multiple accounts.

Below are the types of users who will benefit the most from this plan:

1. Solopreneurs & Small Business Owners

If you’re running a small business or working alone, the $97 plan gives you all the tools to generate leads, automate follow-ups, and manage clients without hiring a full marketing team.

• Perfect for coaches, consultants, real estate agents, personal trainers, and freelancers.
• Helps you stay organized with leads and automate marketing without technical expertise.

2. Local Businesses with One Location

The $97 plan allows you to manage all your operations within a single business location.

It’s great for brick-and-mortar businesses looking to streamline customer interactions.

• Ideal for salons, dental clinics, law firms, chiropractors, and home service businesses.
• Features like appointment booking, reputation management, and automated SMS reminders improve customer experience.

3. Entrepreneurs Looking for a Cost-Effective Marketing Platform

If you need funnels, landing pages, email automation, and CRM tools in one place, this plan saves you money compared to buying multiple separate tools.

• Instead of using ClickFunnels ($97), Mailchimp ($50), Calendly ($12), and a CRM ($50+), you get everything in one platform for just $97.

4. Businesses Focused on Lead Generation & Conversion

If your main goal is to capture, nurture, and convert leads, the $97 plan provides:

• High-converting funnels & landing pages to collect leads.
• Automated follow-ups via SMS & email to keep leads engaged.
• Pipeline tracking to monitor and improve conversions.

Who Should NOT Choose the $97 Plan?

The $97 plan is NOT suitable if you:

• Need to manage multiple business locations (Upgrade to the $297 plan).
• Want to offer GoHighLevel as a SaaS product (Available in the SaaS plan).
• Require white-label branding (Only available in higher-tier plans).

If you're a solopreneur, coach, consultant, or local business looking to automate marketing, manage leads, and schedule appointments efficiently, the GoHighLevel $97 plan is an excellent choice. However, if you run an agency or multi-location business, consider an upgrade.

GoHighLevel $97 Plan vs. Other Plans (Comparison Table)

When choosing a GoHighLevel plan, it's essential to understand how the $97 plan compares to the higher-tier options.

Below is a detailed breakdown of the key differences between the $97 Plan, $297 Plan (Pro), and $497 Plan (SaaS Mode) so you can decide which one best suits your business needs.

Features	$97 Plan (Starter)	$297 Plan (Pro)	$497 Plan (SaaS Mode)
Accounts/Locations	1	Unlimited	Unlimited
CRM & Pipeline Management	✅	✅	✅
Unlimited Funnels & Landing Pages	✅	✅	✅
Email & SMS Marketing	✅	✅	✅
Automation & Workflow Builder	✅	✅	✅
Calendars & Appointment Scheduling	✅	✅	✅
Reporting & Analytics	Basic	Advanced	Advanced
White-Labeling	❌	❌	✅
SaaS Mode (Resell GoHighLevel)	❌	❌	✅
Team Management (Multiple Users)	❌	✅	✅
API Access	❌	✅	✅
Price Per Month	$97	$297	$497
Price Per Year (17% Discount)	$970	$2,970	$4,970

Key Differences Explained:

• $97 Plan: Best for freelancers, solo marketers, and small businesses that need basic CRM, automation, and marketing tools but only for one business/location.

• $297 Plan: Ideal for agencies managing multiple clients, offering unlimited locations, advanced automation, and team collaboration tools.

• $497 Plan: Designed for businesses that want to white-label GoHighLevel and resell it as their own SaaS, giving them full control over branding and pricing.

If you only manage one business and don’t need advanced reporting or white-labeling, the $97 plan is a budget-friendly option. However, if you're an agency or plan to scale, upgrading to the $297 or $497 plan may be a better long-term investment.

Limitations of the GoHighLevel $97 Plan

While the GoHighLevel $97 plan is an affordable entry point for small businesses and solo entrepreneurs, it does come with several limitations.

Understanding these restrictions will help you decide if this plan meets your needs or if you should consider upgrading.

1. Only One Business Location (No Sub-Accounts)

The biggest limitation of the $97 plan is that it only allows one business location (or sub-account).

• If you run a marketing agency or manage multiple businesses, you cannot add or switch between multiple client accounts.
• To manage multiple locations, you must upgrade to the $297 or $497 plan.

2. No White-Labeling or SaaS Mode

• The $97 plan does not include white-labeling, meaning you cannot customize GoHighLevel with your own branding.
• The SaaS Mode (reselling GoHighLevel as your own software) is only available on the $497 plan.
• If you plan to resell GoHighLevel as a SaaS product, you must upgrade to access this feature.

3. Limited Automation & Reporting

While the $97 plan includes automation and workflows, it lacks the advanced automation and reporting features available in the higher-tier plans.

• You can’t build complex, multi-step automations like you can on the $297 or $497 plan.
• Basic reporting is included, but advanced analytics and AI-powered insights are only available on higher plans.

4. No Team Management (Single User Only)

The $97 plan is designed for a single user, meaning:

• You can’t create multiple user accounts for your team members.
• If you need team collaboration features, you’ll need to upgrade to the $297 or $497 plan.

5. No API Access or Custom Integrations

• The $97 plan does not provide API access, meaning you cannot integrate GoHighLevel with custom apps or third-party tools beyond what’s already available.
• Businesses that require deep integrations will need to upgrade to at least the $297 plan for API access.

Should You Upgrade?

The GoHighLevel $97 plan is great for small businesses that only need CRM, automation, and basic marketing tools for one business.

However, if you:

✅ Run an agency and need multiple client accounts
✅ Want team collaboration
✅ Require advanced automation and reporting
✅ Need API access or SaaS reselling

Then upgrading to the $297 or $497 plan is the better long-term option.

How to Sign Up for the GoHighLevel $97 Plan

Signing up for the GoHighLevel $97 plan is a straightforward process.

Below is a step-by-step guide to help you get started, activate your 14-day free trial, and begin using GoHighLevel for your business.

Here's how to set it up:

Step 1: Creating Your GoHighLevel Account

Since you will be setting up your account – you should do that for FREE!

Luckily, you can get a 30-day free trial here.

To start, go to GoHighLevel.com/30-day-trial and you will be redirected to the page below.

Click on “30-Day Free Trial” and you will be asked basic information about your business, such as:

• Company Name
• Full Name
• Phone Number
• Email Address

Upon filling in everything, click on “Go To Step #2” where you will be asked to select the plan you want.

For now, you need to Select the GoHighLevel Unlimited Plan and you will be able to upgrade or downgrade later.

You will be asked to input your credit card details next – you will not be debited anything until the end of your trial.

After that, the next is, the onboarding process.

Step 2: GoHighLevel Onboarding

Once you finish the steps above, Go High Level will ask you some onboarding questions to ensure that your account is well set up.

Let’s take a look at them!

The first thing is to tell GHL more about your business, you would need to:

• Select the industry you operate in
• The primary purpose of using GoHighLevel
• The number of your customers
• And if you have a website

Supply the information based on what is right for you.

If anything isn’t clear to you now, select anything and continue because you can always change it later.

The next page will ask for your business address and billing information.

Then, you need to specify if you’re willing to resell GoHighLevel or not.

Reselling GoHighLevel means that you can resell the entire platform on your name – at your prices and keep the balance.

Just fill in the blank as you can see above and proceed to the next stage.

If you take a closer look at the image above, you will see that it’s asking you to select the tools you currently use.

Selecting the tools is going to keep you organized under one single dashboard.

So, select all that apply and proceed to the next stage.

And if you have none for now, just click on “Next ->“

So, the next stage will ask you to set up your password and a code will be sent to your email for confirmation.

Input the code and you will have the page below which confirms that your GoHighLevel account has been created.

I want to say congratulations, you have just set up your HighLevel account.

Now, you have access to your dashboard which looks like the image below.

What to Expect After Signing Up

✅ Full access to all features included in the $97 plan.
✅ 14-day free trial before any charges apply.
✅ Ability to set up automation, funnels, and appointment scheduling.

🔹 Important Note: If you decide GoHighLevel isn’t for you, you can cancel anytime before the trial ends to avoid charges.

Learn More:

• GoHighLevel Review: (My Experience After 4 Years)
• What is GoHighLevel? [A User Experience]
• GoHighLevel Features: Complete List
• GoHighLevel Integrations
• GoHighLevel Pricing: (Costs Breakdown)
• Is GoHighLevel a CRM?: (Find Out Here💡)
• Is GoHighLevel Legit?: (Find Out Here 💡)
• Is GoHighLevel Worth It? (Find Out Here 💡)
• 15+ GoHighLevel Benefits: (Why You Need It)

Frequently Asked Questions

FAQs About the GoHighLevel $97 Plan

Final Thoughts

The GoHighLevel $97 Plan is a powerful entry-level option for businesses that need an all-in-one CRM, marketing automation, and appointment scheduling solution.

However, whether it's the right choice for you depends on your specific needs and growth plans.

Who Should Choose the $97 Plan?

✅ Freelancers & Solopreneurs – If you run a personal brand, coaching business, or consultancy, this plan provides everything you need to manage leads, automate follow-ups, and schedule appointments.

✅ Small Local Businesses – Ideal for service-based businesses like salons, real estate agents, chiropractors, electricians, and gyms that operate from a single location.

✅ Businesses New to GoHighLevel – If you’re just getting started and want to test the platform before upgrading, the $97 plan is a cost-effective entry point.

Who Should Upgrade to a Higher Plan?

❌ Marketing Agencies & Multi-Location Businesses – If you manage multiple clients or business locations, you'll need the $297 plan (for unlimited sub-accounts).

❌ Businesses Needing Advanced Reporting & White-Labeling – The $497 SaaS plan is required for full white-label capabilities, advanced reporting, and selling GoHighLevel as a service.

Is It Worth It?

Yes, the GoHighLevel $97 Plan is worth it if you're an individual business owner or small company that needs a complete marketing and CRM system.

However, if you manage multiple clients or require advanced features, upgrading to the $297 or $497 plan will be a better long-term investment.

If you’re unsure, take advantage of GoHighLevel’s 30-day free trial to test the features before committing!