If you're running a marketing agency, managing multiple clients, or scaling your business, the GoHighLevel $297 Plan – also known as the Agency Unlimited Plan – is one of the best options available.

This plan unlocks powerful tools that go beyond the $97 Starter Plan, making it the preferred choice for businesses that need to manage multiple accounts and automate marketing workflows effectively.

And the GoHighLevel $297 plan is the most popular plan in the 3 plans HighLevel offers.

But, what makes the GoHighLevel $297 Plan so popular?

Unlike the Starter Plan, which only supports one business location, the Agency Plan allows you to manage multiple sub-accounts – perfect for agencies handling different clients or businesses with multiple locations.

Here’s why many businesses upgrade to the GoHighLevel $297 Plan:

  • Scalability – Manage unlimited client accounts under one dashboard.
  • Advanced Automation – Build powerful workflows for lead nurturing, follow-ups, and marketing campaigns.
  • Multi-Location Support – If you operate in different locations or serve various businesses, this plan gives you the flexibility to organize and streamline your operations.

By the end of this guide, you’ll have a clear understanding of whether the GoHighLevel $297 Plan is the best investment for your business.

Key Takeaways:

  • Unlimited Client Accounts: Unlike the $97 Plan, the $297 Plan allows you to manage unlimited client accounts under one dashboard – ideal for agencies and businesses handling multiple clients.
  • White-Label Branding: You can remove GoHighLevel’s branding and use your own, making it look like your custom-built software.
  • Scalable Solution: If you need SaaS mode, client rebilling, and advanced analytics, you can easily upgrade to the $497 Plan.

Let's Start!

What’s Included in the GoHighLevel $297 Plan?

The GoHighLevel $297 Plan, also known as the Agency Plan, unlocks powerful features designed for businesses that need multi-client management, automation, and scalability.

Unlike the $97 Starter Plan, which supports only one business location, the $297 Plan allows you to manage multiple sub-accounts, making it perfect for agencies, franchises, and growing businesses.

Key Features of the GoHighLevel $297 Plan

Unlimited Sub-Accounts (Multiple Locations)

  • Manage multiple businesses or clients under one GoHighLevel account.
  • Ideal for marketing agencies, franchises, and multi-location businesses.

CRM & Pipeline Management

  • Organize leads, track client interactions, and manage the sales pipeline.
  • Assign leads to different team members or business locations.

Unlimited Funnels & Landing Pages

  • Build high-converting sales funnels and landing pages for your business or clients.
  • Drag-and-drop page builder with custom branding options.

Email & SMS Marketing

  • Send automated email and SMS campaigns to nurture leads.
  • Create personalized follow-ups based on client behavior.

Advanced Automation & Workflow Builder

  • Automate lead generation, follow-ups, and appointment reminders.
  • Set up triggers and conditions for hands-free customer interactions.

Multi-Location Support

  • Manage and organize different businesses or clients under separate accounts.
  • Each sub-account has its own CRM, funnels, and automation.

White-Labeling (Requires Upgrade)

  • If you want to brand GoHighLevel as your own software, you can upgrade to the SaaS Mode ($497 Plan).
  • Sell the platform as your own CRM solution.

Reputation Management

  • Monitor and manage customer reviews across platforms like Google and Facebook.
  • Automate review requests to improve ratings.

Appointment Scheduling & Calendars

  • Offer easy online booking for clients across different sub-accounts.
  • Sync with Google Calendar for real-time scheduling.

Advanced Reporting & Analytics

  • Track your marketing performance, lead conversions, and ROI.
  • Custom dashboards for different business accounts.

How Does the $297 Plan Compare to the $97 Plan?

The biggest difference between the two plans is multi-location support and advanced automation.

Below is a quick comparison:

Feature$97 Plan$297 Plan
CRM & Pipeline Management
Unlimited Funnels & Landing Pages
Email & SMS Marketing
Automation & Workflow Builder✅ (Advanced)
Multi-Location Support
Unlimited Sub-Accounts
Advanced Reporting & Analytics
White-Labeling & SaaS Mode❌ (Requires Upgrade)

Is the $297 Plan Right for You?

The GoHighLevel $297 Plan is perfect if:

✔ You manage multiple clients or locations.
✔ You need advanced automation and analytics.
✔ You want all-in-one marketing and CRM features without restrictions.

If you only need one business account, the $97 Plan might be enough. But if you're scaling, the $297 Plan is the better choice.

Who Is the GoHighLevel $297 Plan Best For?

The GoHighLevel $297 Plan is designed for businesses and agencies that need more flexibility, automation, and multi-location management.

Unlike the $97 Starter Plan, which is limited to one account, the $297 Plan allows you to manage multiple businesses or clients under one platform – making it the go-to choice for growing agencies and service providers.

Who Should Choose the GoHighLevel $297 Plan?

Marketing Agencies

  • Manage multiple clients from a single dashboard.
  • Create customized funnels, automation, and campaigns for different businesses.
  • Streamline lead management and reporting for multiple accounts.

Freelancers & Consultants

  • Offer done-for-you marketing services to multiple clients.
  • Automate client follow-ups, email sequences, and appointment bookings.
  • Scale your business with multi-account support.

Multi-Location & Franchise Businesses

  • Operate multiple branches under one account.
  • Assign different team members to manage separate locations.
  • Standardize marketing efforts across all locations.

Coaches, Course Creators & Service Providers

  • Automate lead nurturing, email follow-ups, and sales processes.
  • Offer multiple programs or services under separate accounts.
  • Streamline appointment scheduling and client management.

Local Businesses with Multiple Locations

  • Restaurants, gyms, spas, real estate firms, and healthcare providers benefit from managing all locations separately.
  • Run individual marketing campaigns for each location while keeping everything organized in one platform.

Who Should NOT Choose the $297 Plan?

Solopreneurs & Single-Location Businesses
If you're running just one business and don't need to manage multiple accounts, the $97 Plan might be enough.

Users Who Need White-Labeling or SaaS Mode
If you want to resell GoHighLevel as your own branded software, you’ll need the $497 SaaS Plan instead.

The $297 Plan is best for agencies and businesses managing multiple accounts. If you only need one, stick with the $97 Plan – but if you’re scaling, the $297 Plan is the way to go.

GoHighLevel $297 Plan vs. Other Plans (Comparison Table)

Choosing the right GoHighLevel plan depends on your business needs.

Below is a detailed comparison of the $97 Plan, $297 Plan, and $497 Plan to help you understand their differences and decide which one fits best.

Feature$97 Plan (Starter)$297 Plan (Agency Unlimited)$497 Plan (SaaS Mode)
Number of Accounts1 Business AccountUnlimited AccountsUnlimited Accounts
CRM & Pipeline Management✅ Yes✅ Yes✅ Yes
Funnels & Landing Pages✅ Unlimited✅ Unlimited✅ Unlimited
Email & SMS Marketing✅ Yes✅ Yes✅ Yes
Automation & Workflows✅ Yes✅ Yes✅ Yes
Appointment Scheduling✅ Yes✅ Yes✅ Yes
Reputation Management✅ Yes✅ Yes✅ Yes
Multi-Location Management❌ No✅ Yes✅ Yes
White-Labeling❌ No❌ No✅ Yes
SaaS Mode (Resell as Your Own)❌ No❌ No✅ Yes
API Access & Integrations✅ Basic Access✅ Advanced Access✅ Advanced Access
Support & Community Access✅ Yes✅ Yes✅ Priority Support
Pricing (Monthly)$97$297$497
Pricing (Yearly, 17% Off)$80.50/month$246.50/month$412/month
GoHighLevel $297 Plan

Key Takeaways from the Comparison

  • $97 Plan → Best for small businesses, freelancers, and solopreneurs who only need one account.
  • $297 Plan → Best for agencies, multi-location businesses, and consultants who need multiple client accounts.
  • $497 Plan → Best for those who want to white-label GoHighLevel and resell it as their own SaaS platform.

The $297 Plan gives unlimited account management, making it the perfect choice for agencies or businesses handling multiple clients. However, if you want to brand GoHighLevel as your own and create a SaaS business, upgrading to the $497 Plan is the way to go.

Limitations of the GoHighLevel $297 Plan

While the GoHighLevel $297 Plan offers unlimited accounts and powerful automation features, it still has some limitations that businesses should be aware of before subscribing.

1. No White-Labeling or SaaS Mode

Unlike the $497 SaaS Mode Plan, the $297 plan does not allow you to rebrand GoHighLevel as your own software.

This means:

  • You cannot customize the platform with your branding.
  • You cannot sell GoHighLevel as your own SaaS product.
  • The GoHighLevel branding remains visible to your clients.

If you want to white-label and resell the platform, you must upgrade to the $497 Plan.

2. Higher Cost for Small Businesses

While the $297 plan is ideal for agencies, it may be too expensive for small businesses or freelancers who only need one account.

If you're a solo entrepreneur, the $97 plan might be a better fit.

3. No Advanced SaaS Features

Unlike the SaaS Mode ($497 Plan), the $297 plan lacks:

  • The ability to create custom pricing for reselling.
  • SaaS subscription management tools.
  • Automated billing for your clients.

If you want to build a SaaS business model, the $497 Plan is required.

4. No API for Reselling or Custom Integrations

While the $297 plan provides advanced API access, it does not allow you to use GoHighLevel as a full SaaS platform where you can:

  • Set up your own subscription-based pricing.
  • Manage multiple customers under a custom billing system.
  • Offer custom integrations beyond what’s available.

5. Learning Curve for New Users

The GoHighLevel $297 Plan comes with a variety of features, which can be overwhelming for beginners.

You’ll need to:

  • Spend time learning the platform.
  • Set up multiple client accounts properly.
  • Configure automation workflows efficiently.

Fortunately, GoHighLevel provides training and support, but if you’re not tech-savvy, the setup may take time.

The $297 Plan is powerful for agencies managing multiple businesses, but if you need white-labeling, SaaS features, or custom pricing, you'll need the $497 Plan.

Learn More:

How to Sign Up for the GoHighLevel $297 Plan

If you’ve decided that the GoHighLevel $297 Plan is the right choice for your business, the sign-up process is straightforward.

Follow this step-by-step guide to create your account and get started.

Here's how to set it up:

Step 1: Creating Your GoHighLevel Account

Since you will be setting up your account – you should do that for FREE!

Luckily, you can get a 30-day free trial here.

To start, go to GoHighLevel.com/30-day-trial and you will be redirected to the page below.

GoHighLevel 30 Day Trial Home Page
GoHighLevel $297 Plan

Click on “30-Day Free Trial” and you will be asked basic information about your business, such as:

  • Company Name
  • Full Name
  • Phone Number
  • Email Address
GoHighLevel 30 Day Trial Home Page 2
GoHighLevel $297 Plan

Upon filling in everything, click on “Go To Step #2” where you will be asked to select the plan you want.

For now, you need to Select the GoHighLevel Unlimited Plan and you will be able to upgrade or downgrade later.

You will be asked to input your credit card details next – you will not be debited anything until the end of your trial.

After that, the next is, the onboarding process.

Step 2: GoHighLevel Onboarding

Once you finish the steps above, Go High Level will ask you some onboarding questions to ensure that your account is well set up.

Let’s take a look at them!

The first thing is to tell GHL more about your business, you would need to:

  • Select the industry you operate in
  • The primary purpose of using GoHighLevel
  • The number of your customers
  • And if you have a website

Supply the information based on what is right for you.

GoHighLevel Onboarding Process Stage 1
GoHighLevel $297 Plan

If anything isn’t clear to you now, select anything and continue because you can always change it later.

The next page will ask for your business address and billing information.

Then, you need to specify if you’re willing to resell GoHighLevel or not.

Reselling GoHighLevel means that you can resell the entire platform on your name – at your prices and keep the balance.

GoHighLevel Onboarding Process Stage 2
GoHighLevel $297 Plan

Just fill in the blank as you can see above and proceed to the next stage.

GoHighLevel Onboarding Process Stage 3
GoHighLevel $297 Plan

If you take a closer look at the image above, you will see that it’s asking you to select the tools you currently use.

Selecting the tools is going to keep you organized under one single dashboard.

So, select all that apply and proceed to the next stage.

And if you have none for now, just click on “Next ->

GoHighLevel Onboarding Process Stage 4
GoHighLevel $297 Plan

So, the next stage will ask you to set up your password and a code will be sent to your email for confirmation.

Input the code and you will have the page below which confirms that your GoHighLevel account has been created.

GoHighLevel Your Account has been Created
GoHighLevel $297 Plan

I want to say congratulations, you have just set up your HighLevel account.

Now, you have access to your dashboard which looks like the image below.

GoHighLevel Agency Dashboard
GoHighLevel $297 Plan

Once your account is set up, you’ll be redirected to the GoHighLevel dashboard.

Here’s what to do next:

Connect Your Domains – Set up your custom website or funnels.
Import Clients (If Any) – Start adding client accounts.
Set Up Automation – Create workflows for your agency.
Explore Features – Familiarize yourself with the available tools.

Step 3: Upgrade to the Yearly Plan (Optional)

GoHighLevel Annual Subscription Upgrade
GoHighLevel $297 Plan

If you want to save 17%, GoHighLevel allows you to switch to a yearly billing cycle.

To upgrade:

  1. Go to Settings > Billing in your dashboard.
  2. Select the Yearly Plan option.
  3. Confirm your payment.

This change will reduce your monthly cost over time.

Signing up for GoHighLevel’s $297 Agency Unlimited Plan is simple, and you get access to unlimited sub-accounts, automation, and marketing tools. Make sure to take full advantage of the free trial to explore all features before your first billing cycle begins.

Is the GoHighLevel $297 Plan Worth It?

The GoHighLevel $297 Plan (Agency Unlimited Plan) is designed for agencies, consultants, and businesses managing multiple clients.

It offers unlimited sub-accounts, a white-label solution, and a full marketing automation system, making it a powerful choice for scaling your business.

But is it really worth the investment?

Let’s break it down:

Who Should Get the GoHighLevel $297 Plan?

Marketing Agencies & Consultants – If you run an agency or consulting business, this plan allows you to manage multiple clients from one dashboard without extra costs per sub-account.

Businesses with Multiple Locations – If you own or manage multiple businesses, you can create separate accounts for each location while keeping everything under one roof.

Coaches, Realtors, and Service Providers – If you need an all-in-one CRM, funnel builder, and automation tool to manage leads, follow-ups, and appointments, this plan is a great fit.

Businesses Looking for White-Label Branding – If you want to remove GoHighLevel’s branding and use your own agency’s logo and domain, this plan allows you to do that.

Who Might Not Need the $297 Plan?

Freelancers & Small Businesses with One Location – If you only need GoHighLevel for one business, the $97 Plan might be a better option.

Those Looking to Resell GoHighLevel as a SaaS – If your goal is to sell GoHighLevel as your own SaaS product, you’ll need to upgrade to the $497 SaaS Pro Plan to unlock SaaS mode and rebilling features.

Users Who Prefer Simpler Tools – If you don’t need an advanced CRM, marketing automation, or multi-client management, other simpler tools might be a better fit.

Is the GoHighLevel $297 Plan Worth It?

Yes, if you manage multiple clients or businesses. The ability to create unlimited sub-accounts without extra costs makes it a game-changer for agencies and consultants.

Yes, if you need a white-label solution. The branding flexibility lets you offer GoHighLevel as your own platform, strengthening your brand identity.

No, if you need SaaS mode or advanced reporting. You’ll need to upgrade to the $497 Plan if you want to resell GoHighLevel as a SaaS or access more advanced analytics.

The GoHighLevel $297 Plan is one of the best investments for agencies, multi-location businesses, and consultants who need unlimited client accounts, automation, and a full CRM system. It saves costs by replacing multiple tools, making it an all-in-one business growth solution.

If you only need one business account, the GoHighLevel $97 Plan may be enough. But if you’re scaling an agency or business with multiple clients, the $297 Plan is absolutely worth it.

Frequently Asked Questions

FAQs About the GoHighLevel $297 Plan

What is included in the GoHighLevel $297 Plan?

Can I manage multiple clients with the $297 Plan?

Does the GoHighLevel $297 Plan include a white-label option?

Can I upgrade to the $497 Plan later?

How does the $297 Plan compare to the $97 Plan?

Is the $297 Plan enough for agencies?

What happens if I outgrow the $297 Plan?

Final Thoughts

The GoHighLevel $297 Plan is an excellent choice for agencies, consultants, and businesses managing multiple clients.

It provides unlimited sub-accounts, CRM automation, white-label branding, and marketing tools, making it a cost-effective and scalable solution compared to the $97 Plan.

However, if you plan to resell GoHighLevel as a SaaS platform, you may need the $497 Plan for additional features like client rebilling and advanced analytics.

The $297 Plan is a solid investment for businesses that need a comprehensive marketing and automation platform without the high costs of traditional SaaS tools.

Get the GoHighLevel $297 Plan for 30-Day Free Here ==>

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