GoHighLevel for Construction Companies: (Helpful Guide)

It's no news running a construction business involves juggling multiple tasks – managing leads, scheduling site visits, handling client communications, tracking project progress, and marketing your services.

Without the right tools, these processes can become overwhelming, leading to lost leads, delayed projects, and inefficiencies.

This is where GoHighLevel for Construction Companies comes in.

It’s an all-in-one CRM and automation platform designed to streamline your construction business, helping you generate leads, manage projects, and improve communication – all in one place.

GoHighLevel works for all types of construction companies:

You name it – GHL has got you!

In this guide, you’ll learn step-by-step tutorials on how to use GoHighLevel for your construction company.

Let's start!

How to Use GoHighLevel for Construction Companies

I won't waste your time, first, we will set up an account and all of the strategies you can use will follow.

Here's how to set it up:

Step 1: Creating Your GoHighLevel Account

Since you will be setting up your account – you should do that for FREE!

Luckily, you can get a 30-day free trial here.

To start, go to GoHighLevel.com/30-day-trial and you will be redirected to the page below.

Click on “30-Day Free Trial” and you will be asked basic information about your business, such as:

• Company Name
• Full Name
• Phone Number
• Email Address

Upon filling in everything, click on “Go To Step #2” where you will be asked to select the plan you want.

For now, you need to Select the GoHighLevel Unlimited Plan and you will be able to upgrade or downgrade later.

You will be asked to input your credit card details next – you will not be debited anything until the end of your trial.

After that, the next is, the onboarding process.

✅ Tip: Use a business email when signing up to keep everything professional and organized.

Step 2: GoHighLevel Onboarding

Once you finish the steps above, Go High Level will ask you some onboarding questions to ensure that your account is well set up.

Let’s take a look at them!

The first thing is to tell GHL more about your business, you would need to:

• Select the industry you operate in
• The primary purpose of using GoHighLevel
• The number of your customers
• And if you have a website

Supply the information based on what is right for you.

If anything isn’t clear to you now, select anything and continue because you can always change it later.

The next page will ask for your business address and billing information.

Then, you need to specify if you’re willing to resell GoHighLevel or not.

Reselling GoHighLevel means that you can resell the entire platform on your name – at your prices and keep the balance.

Just fill in the blank as you can see above and proceed to the next stage.

If you take a closer look at the image above, you will see that it’s asking you to select the tools you currently use.

Selecting the tools is going to keep you organized under one single dashboard.

So, select all that apply and proceed to the next stage.

And if you have none for now, just click on “Next ->“

So, the next stage will ask you to set up your password and a code will be sent to your email for confirmation.

Input the code and you will have the page below which confirms that your GoHighLevel account has been created.

I want to say congratulations, you have just set up your HighLevel account.

Now, you have access to your dashboard which looks like the image below.

Step 3. Customize Your Dashboard for Construction Needs

GoHighLevel is highly customizable, allowing you to tailor it to your construction business operations.

Key areas to customize:

Business Profile: Add your company name, logo, and contact details.

Pipeline Stages: Create a sales pipeline specific to construction, such as:

• New Inquiry
• Site Visit Scheduled
• Proposal Sent
• Contract Signed
• Project in Progress
• Project Completed

Notifications: Set up email and SMS alerts for lead inquiries, follow-ups, and project updates.

User Permissions: If you have a team (sales, project managers, contractors), create accounts with appropriate access.

✅ Tip: Set up multiple pipelines if you handle different types of projects (e.g., roofing, remodeling, new construction).

Step 4. Integrate Your Business Tools

To maximize GoHighLevel’s capabilities, integrate the tools you already use in your business.

Essential integrations:

• Email & SMS – Connect your business email (Gmail, Outlook) and SMS system for automated client communication.
• Google Calendar – Sync your appointments and site visits to avoid scheduling conflicts.
• Payment Gateways – Set up Stripe or PayPal to accept deposits and payments online.
• Project Management Tools – If you use Trello, Asana, or ClickUp, integrate them for better workflow management.

✅ Tip: The more tools you integrate, the smoother your workflow will be, reducing manual tasks.

Step 5. Set Up Automated Lead Capture

One of the biggest advantages of GoHighLevel is its ability to automate lead collection from different sources.

Where to capture leads:

• Your Website – Embed a lead form for consultation requests.
• Social Media Ads – Connect GoHighLevel with Facebook/Instagram Lead Ads.
• Google My Business – Sync GoHighLevel to track and respond to inquiries.

✅ Tip: Set up an auto-responder to immediately engage leads once they fill out a form, increasing the chances of conversion.

Step 6. Set Up Your Client CRM & Segmentation

GoHighLevel’s CRM (Customer Relationship Management) system helps you track and manage leads, clients, and ongoing projects in one place.

How to organize your CRM for construction:

• Create separate lists for residential clients, commercial clients, and repeat customers.
• Tag leads based on project type (roofing, remodeling, landscaping, general contracting).
• Automate follow-ups for old leads who haven’t responded yet.

✅ Tip: The better you organize your CRM, the easier it is to nurture leads and close deals.

Now that your GoHighLevel account is set up, it’s time to start creating proposals and estimates for your construction projects.

How to Use Proposals and Estimates on GoHighLevel

Creating accurate and professional proposals and estimates is a crucial part of running a construction business.

Clients expect clear, detailed quotes before committing to a project.

With GoHighLevel, you can streamline this process, saving time and improving your conversion rate.

In this section, you'll learn how to:

✅ Create professional proposals and estimates
✅ Automate the approval process
✅ Send estimates via email/SMS and track responses
✅ Collect digital signatures for faster agreement processing

1. Creating Detailed Project Proposals and Estimates

Construction estimates must be clear, detailed, and easy for clients to understand.

GoHighLevel allows you to create customized proposals with itemized pricing, images, and terms.

How to Create an Estimate in GoHighLevel:

Go to Payments > Invoices & Estimates > Create New Estimate.

Add client details (name, address, project type).

List project costs:

• Labor costs (e.g., $50/hour for carpentry)
• Materials (e.g., 500 sq ft of drywall)
• Equipment rentals (e.g., scaffolding, concrete mixers)
• Permits and additional fees

Add additional info:

1. Add images or documents (e.g., blueprints, material samples).
2. Include payment terms and conditions (e.g., 50% upfront, 50% upon completion).
3. Preview and send the estimate to the client via email or SMS.

✅ Example: A roofing contractor sends a proposal with breakdowns for shingles, labor, and disposal fees, making it easier for clients to approve.

Add project details, including:

• Project scope (e.g., “Kitchen Remodeling – Cabinet installation, flooring, and plumbing”)
• Material and labor costs (breakdown of pricing)
• Estimated timeline for project completion
• Terms and conditions (warranty, payment terms, etc.)

1. Customize the template with your logo, company name, and branding.
2. Preview and send it to the client via email or SMS.

✅ Tip: Create reusable templates for different project types (roofing, remodeling, landscaping, new construction) to save time on future proposals.

2. Automating the Proposal Approval Process

Instead of waiting days for a client to respond, automate the approval process to speed up decision-making.

How to automate approvals:

• Add an “Accept” or “Decline” button in the proposal email.
• Enable a digital signature option for instant approval.
• Set up an auto-reminder to follow up with clients who haven’t responded within 48 hours.

✅ Example: A client inquires about a home addition. You send an estimate through GoHighLevel. If they don’t respond within 2 days, GoHighLevel automatically sends a follow-up email or SMS to remind them.

3. Sending Estimates via Email & SMS

Many clients prefer to receive quotes via email or text instead of logging into a portal.

GoHighLevel makes it easy to send estimates directly through multiple channels.

Steps to send an estimate via SMS or email:

1. Select the client’s contact information from the CRM.
2. Choose “Send Estimate” and select the preferred method (SMS or email).
3. Attach the proposal link where they can view and approve it.
4. Track when the client opens and reviews the proposal in real time.

✅ Tip: Always follow up with a personalized message asking if they have any questions about the proposal.

4. Collecting Digital Signatures for Faster Agreements

Getting a signature on an estimate can be a slow process, especially if clients need to print, sign, scan, and send it back.

GoHighLevel allows you to collect digital signatures instantly.

How to collect signatures:

• Enable the “E-Signature” option in your estimate template.
• Clients can sign using their phone, tablet, or computer.
• Once signed, the document is automatically saved to their client profile.

✅ Example: A commercial client requests a roofing project estimate. You send it via GoHighLevel with a signature field. The client signs it digitally, and the project moves forward without delays.

5. Automating Follow-Ups on Pending Proposals

Clients often delay decisions due to distractions or multiple project bids.

Automating follow-ups keeps your proposal top of mind and increases your chances of closing the deal.

Go to Automations > Workflows > Create New Workflow.

Select a trigger (e.g., “Proposal Sent”).

Add a follow-up email sequence:

• 1 Day Later: “Hi [Client Name], just checking if you had any questions about your project estimate. Let me know how we can move forward!”
• 3 Days Later: “Hi [Client Name], our schedule is filling up fast, and we’d love to secure your spot. Let us know if you're ready to proceed!”
• 7 Days Later: “Hi [Client Name], this is a final reminder about your project estimate. Let us know if you'd like to move forward, or we can update the proposal to better fit your needs.”

Additional Settings:

1. Set SMS reminders for quick check-ins.
2. Enable two-way messaging so clients can reply with questions.

✅ Example: A commercial contractor automates follow-ups and converts 30% more proposals by keeping clients engaged.

6. Tracking Proposal Approvals and Conversions

Once proposals are sent, you need to track which ones are approved, declined, or pending.

GoHighLevel provides real-time tracking so you can follow up on opportunities effectively.

How to Track Proposal Status:

Go to Proposals Dashboard to view:

• Pending – Clients who haven’t reviewed or signed.
• Approved – Proposals that have been accepted.
• Declined – Clients who rejected the proposal.

Move approved proposals directly into your GoHighLevel Pipeline to start project planning.

If a proposal is declined, set up an automation to send a feedback request:“Hey [Client Name], we appreciate the opportunity to work with you. If you don’t mind sharing, what made you decide not to move forward? Your feedback helps us improve!”

✅ Tip: If a client declines your proposal due to pricing, GoHighLevel can trigger a discount offer to win them back.

By creating professional estimates, using e-signatures for quick approvals, and automating follow-ups, GoHighLevel helps you close deals faster and keep projects moving.

Simplifying Payments and Invoicing with GoHighLevel

Managing payments efficiently is crucial for keeping your construction projects on track and maintaining cash flow.

GoHighLevel allows you to send invoices, collect payments, and automate reminders – so you never have to chase clients for payments manually.

In this section, you’ll learn how to:

✅ Set up payment collection inside GoHighLevel
✅ Create and send professional invoices
✅ Automate payment reminders to reduce late payments

1. Setting Up Payment Collection in GoHighLevel

Before sending invoices, you need to connect a payment gateway to collect deposits and full payments online.

How to Set Up Payments in GoHighLevel:

Go to Settings > Payments.

Connect your preferred payment processor (Stripe, PayPal, or Authorize.net).

Set up payment options, including:

• Deposits – Require an upfront deposit before starting work.
• Full Payments – Collect payment upon project completion.
• Installments – Offer payment plans for larger projects.

✅ Example: A home remodeling company collects a 30% deposit upfront via GoHighLevel before scheduling any work. This ensures financial security before starting the project.

2. Creating and Sending Professional Invoices

With GoHighLevel’s built-in invoicing feature, you can generate invoices in just a few clicks and send them directly to your clients.

How to Create an Invoice in GoHighLevel:

Go to Payments > Invoices > Create New Invoice.

Fill in invoice details, including:

• Client name and project details
• Breakdown of services and costs
• Due date and payment terms

More settings:

1. Add your business branding (logo, company details).
2. Click Send Invoice, and GoHighLevel will email the client with a payment link.

✅ Tip: Use GoHighLevel’s templates to create invoices faster. You can customize them for different project types-roofing, remodeling, electrical work, etc.

3. Automating Payment Reminders

Late payments can slow down projects and impact your cash flow.

Instead of manually following up, GoHighLevel allows you to automate payment reminders to ensure timely payments.

How to Set Up Automated Payment Reminders:

• Go to Automations > Workflows > Create New Workflow.
• Set a trigger: “Invoice Sent, But Not Paid After 7 Days.”
• Add an email and SMS reminder:“Hey [Client Name], just a reminder that your invoice for [Project Name] is due. You can make a secure payment here: [Payment Link]. Let us know if you need any assistance!”
• Schedule additional reminders every 3-5 days until payment is received.

✅ Example: A contractor sends an invoice for a roofing project. If the client hasn’t paid after a week, GoHighLevel automatically sends a reminder email and SMS, reducing the need for manual follow-ups.

4. Offering Payment Plans for Larger Projects

For high-ticket construction projects, installment payments can help clients manage costs while ensuring you get paid on time.

How to Offer Payment Plans in GoHighLevel:

• When creating an invoice, choose “Installment Payment” instead of one-time payment.
• Set up payment milestones (e.g., 30% upfront, 40% midway, 30% at completion).
• Automate reminders for each installment to keep clients on track.

✅ Tip: Clearly state your payment terms in your proposals and contracts to avoid confusion later.

By streamlining payment collection, automating invoice reminders, and managing staged payments, GoHighLevel helps you get paid on time and improve cash flow.

Learn More:

• GoHighLevel Review: (My Experience After 4 Years)
• What is GoHighLevel? [A User Experience]
• GoHighLevel Features: Complete List
• GoHighLevel Integrations
• GoHighLevel Pricing: (Costs Breakdown)
• Is GoHighLevel a CRM?: (Find Out Here💡)
• Is GoHighLevel Legit?: (Find Out Here 💡)
• Is GoHighLevel Worth It? (Find Out Here 💡)
• 15+ GoHighLevel Benefits: (Why You Need It)

Managing Projects and Clients Efficiently with GoHighLevel

Once you’ve generated leads and converted them into clients, the next challenge is managing ongoing projects, tracking client interactions, and ensuring seamless communication.

With GoHighLevel, you can organize your construction projects, automate client updates, and keep everything in one place – reducing missed deadlines and improving efficiency.

In this section, you’ll learn how to:

✅ Use GoHighLevel Pipelines to track project progress
✅ Automate client updates for a smoother experience
✅ Use task management tools to assign and track work
✅ Keep a centralized client database for easy communication

1. Using GoHighLevel Pipelines to Track Project Progress

Managing multiple construction projects can be overwhelming without a clear system in place.

GoHighLevel’s Pipeline feature lets you track every project’s status – from initial consultation to completion.

How to Set Up a Project Pipeline:

Go to Pipelines in your GoHighLevel dashboard.

Click “Create New Pipeline” and add relevant project stages, such as:

• Lead Inquiry
• Site Visit & Estimate
• Contract Signed
• Materials Ordered
• Work in Progress
• Final Inspection
• Project Completed

Assign automated actions to each stage:

• Move leads automatically when they schedule an estimate.
• Trigger invoice reminders when a project reaches the payment stage.
• Send project completion emails when the job is done.

✅ Example: A roofing company uses GoHighLevel’s pipeline to track projects from initial quote to installation, ensuring no step is missed.

2. Automating Client Updates for Better Communication

Construction projects often involve delays, scheduling changes, and updates.

Instead of manually calling or emailing clients, GoHighLevel lets you automate progress updates.

How to Set Up Automated Updates:

• Go to Automations > Workflows and create a new workflow.
• Set triggers based on project stages (e.g., “Work in Progress”).
• Create SMS and email updates like:“Hey [Client Name], your project is now in the [Project Stage]. Estimated completion: [Date]. Let us know if you have any questions!”
• Set up reminders for site inspections and final walkthroughs.

✅ Tip: Use GoHighLevel’s two-way messaging feature to let clients respond directly with any questions.

3. Assigning and Tracking Work with Task Management Tools

Keeping your team on track is essential for smooth project execution.

GoHighLevel’s task management tools allow you to:

• Assign specific tasks to crew members.
• Set deadlines and reminders.
• Track progress in real-time.

How to Use Tasks in GoHighLevel:

1. Go to Tasks > Create New Task.
2. Assign tasks to team members with due dates.
3. Set automated notifications when tasks are overdue.
4. Track completion rates within the project pipeline.

✅ Example: A contractor assigns a task for ordering materials. If the task isn’t completed by the due date, GoHighLevel sends an automatic reminder to the purchasing team.

4. Keeping a Centralized Client Database for Easy Communication

Managing client information across multiple platforms can be frustrating.

GoHighLevel’s CRM keeps all client details, contracts, and communication logs in one place.

How to Use GoHighLevel’s CRM for Client Management:

• Store client contact details and project history.
• Log all calls, emails, and SMS conversations for reference.
• Set reminders for post-project follow-ups and warranty check-ins.
• Automate review requests after project completion.

✅ Tip: Use tags like “VIP Client,” “Repeat Customer,” or “Pending Payment” to segment your clients and send targeted offers.

By organizing client data, tracking project progress with pipelines, and automating communication, GoHighLevel helps you manage multiple construction projects efficiently without missing key details.

Generating Leads with GoHighLevel’s Marketing Tools

To keep your construction business growing, you need a steady flow of high-quality leads.

With GoHighLevel, you can generate leads using Facebook Ads, Google Ads, landing pages, and referral programs, all while automating the follow-up process to convert more prospects into paying clients.

In this section, you’ll learn how to:

✅ Run Facebook and Google Ads to attract leads
✅ Create high-converting landing pages for your construction services
✅ Use referral programs to get more word-of-mouth business

1. Running Facebook and Google Ads to Attract Leads

Many homeowners and businesses look for construction services online.

By running targeted Facebook and Google Ads, you can get in front of potential customers actively searching for what you offer.

How to Set Up Facebook Ads for Lead Generation:

Go to Facebook Ads Manager and create a new campaign.

Choose the “Lead Generation” or “Traffic” objective.

Set your audience targeting:

• Location: Your service area
• Demographics: Homeowners, business owners, property managers
• Interests: Home remodeling, real estate investment, general contracting

Design an engaging ad:

• Use a strong headline like “Need a Reliable Contractor? Get a Free Estimate!”
• Show before-and-after images of past projects.
• Include a clear call-to-action (CTA) like “Book Your Free Consultation Today!”

Connect the ad to a GoHighLevel landing page or lead form.

Set up GoHighLevel automation to instantly follow up with leads via SMS and email.

✅ Example: A home remodeling contractor runs a Facebook Ad offering a free consultation. When someone submits their details, GoHighLevel automatically sends a text with a scheduling link.

How to Use Google Ads for Construction Services:

Google Ads are perfect for targeting people actively searching for contractors.

Go to Google Ads Manager and create a new search campaign.

Choose “Website Visits” or “Lead Form Submissions” as the goal.

Select high-intent keywords, such as:

• “general contractor near me”
• “roof repair services in [city]”
• “home remodeling company [your location]”

More Settings:

1. Write a compelling ad copy with a strong CTA.
2. Link the ad to a GoHighLevel landing page with a simple contact form.
3. Use call tracking in GoHighLevel to monitor which ads drive the most phone calls.

✅ Tip: Set up GoHighLevel automation to send an instant SMS and email to leads who submit forms from your ads.

2. Creating High-Converting Landing Pages for Your Construction Business

A landing page is a dedicated webpage designed to convert visitors into leads.

Instead of sending people to your website homepage (which may have distractions), a landing page focuses on one goal-getting the visitor to book a consultation.

How to Build a Landing Page in GoHighLevel:

Go to the Sites section in your GoHighLevel dashboard.

Click “Create New Landing Page.”

Use a proven layout for construction businesses:

• Headline: “Top-Rated Construction Services – Get Your Free Estimate Today!”
• Subheadline: Briefly highlight your expertise and service areas.
• Images/Videos: Show past projects, client testimonials, or a walkthrough of your process.
• Contact Form: Keep it simple – ask for name, phone, email, and project details.
• Call-to-Action Button: “Request a Quote Now!”

Set up automated follow-ups to contact leads immediately after they submit their information.

✅ Example: A roofing company creates a GoHighLevel landing page for storm damage repairs. Homeowners fill out a form, and GoHighLevel instantly sends a text offering a free roof inspection.

3. Using Referral Programs to Get More Clients

Word-of-mouth is one of the most powerful lead sources for construction businesses.

With GoHighLevel, you can automate referral tracking and incentives to encourage past clients to send you new business.

How to Set Up a Referral Program in GoHighLevel:

1. Create a referral offer (e.g., “Refer a friend and get $250 off your next project!”).
2. Use GoHighLevel to track referrals—clients submit referrals through a form, and you can automatically tag them in your CRM.
3. Send an automated email/SMS to your current customers with their unique referral link.
4. When a referral books a project, GoHighLevel triggers a reward notification for the referrer.

✅ Example: A construction business offers past clients $200 for every successful referral. Using GoHighLevel, they automate the entire process of tracking referrals to sending payout notifications.

4. Automating Lead Follow-Ups

Most leads won’t book a project immediately, so you need an automated follow-up system to stay in touch. GoHighLevel helps you nurture leads through SMS, emails, and calls.

How to Automate Lead Follow-Ups:

Go to Automations > Workflows > Create New Workflow.

Set a trigger: “New Lead Captured.”

Add a sequence of follow-ups:

1. Instant SMS – “Thanks for requesting a quote! A team member will contact you shortly.”
2. Day 1 Email – Introduce your business, show past work, and include a CTA.
3. Day 3 SMS & Email – Answer common questions and offer a free consultation.
4. Day 7 Call Reminder – If no response, schedule a call follow-up.

✅ Tip: Leads that get followed up within 5 minutes are 9x more likely to convert. Automate this step with GoHighLevel.

With high-converting landing pages, strategic lead qualification, and automated follow-ups, GoHighLevel ensures you never lose potential clients due to slow response times or disorganized lead management.

Managing Clients and Projects with GoHighLevel CRM

Once you start generating leads and signing contracts, you need an organized system to manage your clients, track project progress, and ensure smooth communication.

GoHighLevel’s CRM (Customer Relationship Management) tool allows you to store client details, track interactions, and manage project workflows-all in one place.

In this section, you’ll learn how to:

✅ Organize client and project details in the CRM
✅ Track project progress using pipelines
✅ Automate client communication and updates

1. Organizing Clients and Project Details in the CRM

Keeping track of every lead, client, and project manually can get messy.

GoHighLevel’s CRM provides a structured way to store and manage client data so you always have key information at your fingertips.

How to Add Clients to GoHighLevel CRM:

Go to Contacts > Add New Contact.

Enter client details:

• Name & Contact Information (Phone, Email, Address)
• Project Type (e.g., Home Renovation, Commercial Construction, Roofing)
• Project Start & Estimated Completion Dates

Assign the contact to a pipeline stage (Lead, Proposal Sent, Contract Signed, In Progress, Completed).

Click Save, and now the client is stored in your CRM for easy access.

✅ Example: A general contractor has a homeowner interested in a kitchen remodel. The lead gets added to the CRM under the “Proposal Sent” stage, and automated follow-ups are scheduled to close the deal.

2. GoHighLevel for Construction – Tracking Project Progress Using Pipelines

GoHighLevel’s pipeline management helps you keep track of where each project stands, ensuring no client is left behind. You can create custom pipelines for different project stages.

How to Set Up a Construction Project Pipeline:

Go to Opportunities > Pipelines > Create New Pipeline.

Add stages relevant to your construction business, such as:

• New Lead – Inquiry received
• Proposal Sent – Estimate shared
• Contract Signed – Project confirmed
• Work In Progress – Construction ongoing
• Completed – Project finished
• Final Payment Received – Client settled the invoice

Move clients from one stage to the next as they progress.

✅ Example: A roofing contractor sees that five clients are in the “Work In Progress” stage. By tracking progress in the pipeline, they know which projects need immediate attention.

3. Automating Client Communication and Updates

Keeping clients informed during construction is essential. Instead of manually sending updates, GoHighLevel allows you to automate client communication via SMS and email.

How to Set Up Automated Project Updates:

Go to Automations > Workflows > Create New Workflow.

Choose a trigger (e.g., Project Stage Moved to “Work In Progress”).

Add an SMS and Email Update:

• Email Subject: Project Update: [Project Name]
• Email Body:“Hi [Client Name], your [Project Name] is progressing smoothly! We’re currently working on [Current Phase], and the estimated completion date is [Date]. Let us know if you have any questions.”
• SMS Reminder:“Hi [Client Name], just a quick update—your project is on track! Check your email for details.”

Schedule updates to go out every few days or weeks, depending on project duration.

✅ Example: A commercial contractor automates updates so that clients receive weekly progress reports on their construction projects, reducing the number of manual follow-ups needed.

By organizing client data, tracking project progress with pipelines, and automating communication, GoHighLevel helps you manage multiple construction projects efficiently without missing key details.

GoHighLevel for Construction – Automating Client Communication and Follow-Ups

Managing client communication efficiently is crucial for any construction business.

Missing follow-ups, delayed responses, or inconsistent updates can lead to lost projects and dissatisfied clients.

GoHighLevel helps automate your client interactions, ensuring every lead and customer gets timely responses without extra manual effort.

In this section, you’ll learn how to:

✅ Automate responses for new inquiries
✅ Set up follow-up sequences for leads and clients
✅ Use SMS, email, and voicemail drops to stay engaged
✅ Keep clients updated throughout their projects

1. Automating Responses for New Inquiries

When potential clients reach out for estimates or project consultations, they expect quick responses.

Instead of manually replying to each inquiry, you can set up an automated response system in GoHighLevel.

How to automate responses:

• Go to Automations > Workflows in your GoHighLevel dashboard.
• Create a new workflow for “New Lead Inquiry.”
• Set a trigger for when a lead fills out a form, calls, or messages you.
• Create an auto-reply via SMS and email, such as:“Thanks for reaching out! We received your request and will get back to you within 24 hours. In the meantime, here’s a link to our project portfolio: [Insert Link].”
• Add an option to schedule a consultation call automatically.

✅ Tip: Personalize your auto-replies with the client's name and project type for a more engaging experience.

2. Setting Up Lead Follow-Up Sequences

Many leads don’t respond after the first contact. Instead of manually following up,

GoHighLevel lets you automate a structured follow-up sequence to increase conversion rates.

Example follow-up sequence:

• Day 1: Auto-reply confirmation and scheduling link
• Day 3: Email/SMS reminder: “Still interested in a free estimate?”
• Day 5: Call attempt or voicemail drop
• Day 7: Final follow-up message before closing the lead

How to set this up:

• Go to Automations > Follow-Up Campaigns
• Set triggers based on time delays (e.g., 2 days after no response)
• Use a mix of SMS, email, and voicemail drops
• Stop the sequence automatically when the client books an appointment or replies

✅ Tip: Adjust the frequency based on your audience-some leads may need more follow-ups than others.

3. Using SMS, Email, and Voicemail Drops to Stay Engaged

Different clients prefer different communication methods.

GoHighLevel supports multi-channel outreach, allowing you to engage leads where they are most comfortable.

• SMS Follow-Ups: Send quick messages like “Hi [Name], just checking if you have any questions about your estimate!”
• Email Sequences: Provide detailed information about your services, case studies, and past projects.
• Voicemail Drops: Leave a pre-recorded voicemail so clients hear from you even if they miss your call.

✅ Example: If a lead doesn’t reply to an SMS after 3 days, GoHighLevel can automatically send an email or drop a voicemail, increasing your chances of a response.

4. Keeping Clients Updated Throughout Their Projects

Once a construction project begins, clients expect regular updates on progress, timelines, and any changes.

Instead of manually calling or emailing them, GoHighLevel lets you automate client updates.

How to set up project updates:

• Create a workflow for each project phase (e.g., Planning, In Progress, Near Completion).
• Send automated updates via SMS or email at key milestones.
• Use appointment reminders for site visits and inspections.
• Send a final project completion message with a request for a testimonial.

✅ Tip: Use GoHighLevel’s two-way messaging feature to allow clients to ask questions and get quick responses from your team.

By automating appointment scheduling, sending timely project updates, and enabling real-time texting, GoHighLevel helps you streamline communication and keep clients happy.

Reputation Management: Collecting Reviews and Building Trust

In the construction industry, your reputation is everything. Potential clients rely on reviews and testimonials before hiring a contractor.

With GoHighLevel, you can automate review collection, manage online feedback, and showcase testimonials to attract more clients.

1. Automating Review Requests from Satisfied Clients

Instead of manually asking clients for reviews, you can use GoHighLevel’s automation tools to request feedback automatically after project completion.

Here’s how to set it up:

✅ Create an automation that triggers a review request once a project is marked as complete.
✅ Send a personalized SMS or email with a direct link to Google, Facebook, or Yelp.
✅ Offer an incentive, such as a small discount on future services, to encourage responses.

Example automated SMS:

“Hi [Client Name], we loved working on your project! Could you take 1 minute to leave us a quick review? It helps us grow and serve more amazing clients like you. Here’s the link: [Insert Review Link]. Thank you!”

By making it easy for clients, you’ll collect more positive reviews with minimal effort.

2. GoHighLevel for Construction – Managing and Responding to Online Reviews

Negative reviews can hurt your business, but responding professionally can turn things around and show potential clients that you care.

With GoHighLevel, you can:

📩 Receive notifications whenever someone leaves a review.
📝 Respond quickly to both positive and negative feedback.
💬 Use AI-generated response templates to maintain professionalism.

Example response to a positive review:

“Thank you, [Client Name]! We’re thrilled you loved the project. If you ever need anything, we’re here to help!”

Example response to a negative review:

“Hi [Client Name], we’re sorry you had this experience. We take customer satisfaction seriously and would love to resolve this. Please reach out to us at [contact info].”

Handling reviews properly protects your reputation and builds trust with new clients.

3. Showcasing Testimonials to Attract More Clients

Once you collect great reviews, use them in your marketing!

GoHighLevel allows you to:

✅ Feature testimonials on your website and landing pages.
✅ Include reviews in email campaigns and social media ads.
✅ Create a “Wall of Love” with real client feedback to boost credibility.

Example: If a homeowner leaves a glowing review about your roofing services, you can add it to your website with a before-and-after project photo.

By automating review requests, managing feedback, and showcasing testimonials, you can strengthen your online presence and win more construction projects.

Frequently Asked Questions

Final Thoughts

GoHighLevel is a game-changer for construction companies looking to streamline operations, improve client communication, and increase revenue.

From capturing leads and automating follow-ups to sending proposals, managing payments, and tracking business performance, this all-in-one platform helps you save time and focus on growing your business.

By implementing the strategies outlined in this guide, you can:

✅ Generate more leads and convert them into paying clients
✅ Enhance client relationships with automated communication
✅ Simplify project management with organized workflows
✅ Ensure timely payments with automated invoicing
✅ Monitor business growth with real-time analytics

If you’re ready to scale your construction business with less manual work and more efficiency, it’s time to start using GoHighLevel to its full potential.

🚀 Take action today and watch your construction business thrive!