Haven the right platform is important for any agency or course creator who wants to streamline operations and deliver exceptional results.
GoHighLevel and Skool are two powerful tools that cater to distinct needs but can make a massive impact on your business.
For example.
GoHighLevel is designed as an all-in-one CRM and marketing platform, offering tools to automate and manage lead generation, client relationships, and sales funnels.
Its features are particularly suited for agencies looking to optimize client acquisition and retention through robust marketing automation.
On the other hand, Skool focuses on creating a streamlined space for online communities and course creators, blending community engagement with course delivery.
Skool is built for entrepreneurs, educators, and businesses looking to create interactive learning environments with seamless community support.
But which platform is better for your business?
In this article, we’ll break down the unique strengths of each platform, comparing their key features, pricing, ease of use, and overall functionality.
TL;DR: If you’re choosing between GoHighLevel and Skool, GoHighLevel is the better option for agencies and businesses looking for an all-in-one CRM and marketing solution. While Skool shines in community-building and course hosting, GoHighLevel’s powerful automation features and white-labeling options provide a more comprehensive solution for agencies aiming to streamline operations and drive growth… You can test HighLevel for free.
GoHighLevel vs Skool – Overview
| Feature | GoHighLevel | Skool |
|---|---|---|
| Purpose | 🌟 All-in-One CRM & Marketing | 🌐 Community & Course Platform |
| Main Focus | 🚀 Lead Generation, Automation | 📚 Community Engagement, Courses |
| Marketing Automation | ✅ Yes | ❌ No |
| CRM Capabilities | ✅ Comprehensive | ❌ None |
| Course Hosting | 📈 Basic Options | 🎓 Specialized Platform |
| Community Features | 🗣️ Group Chat, Client Support | 💬 Robust Community Tools |
| White-Labeling | ✨ Full White-Labeling Available | ⚠️ Limited Branding |
| Pricing | 💲 Mid to High | 💵 Moderate |
| Ideal For | 🏢 Agencies, Marketing Teams | 👩🏫 Educators, Course Creators |
| Customer Support | 📞 24/7 Support, Rich Resources | 📧 Standard Support |
| Email & SMS Marketing | ✅ Yes | ❌ No |
| Landing Page Builder | 🖥️ Built-In | ❌ Not Available |
| Third-Party Integrations | 🔗 Extensive Integration Options | 🔗 Limited Integrations |
| Analytics & Reporting | 📊 In-Depth | 📉 Basic Metrics |
| Mobile Access | 📱 Fully Responsive | 📱 Mobile Friendly |
| Website | gohighlevel.com | skool.com |
Target Audience
Here's a simple table comparing the Target Audience for GoHighLevel vs Skool:
| Target Audience | GoHighLevel | Skool |
|---|---|---|
| Agencies | ✅ Designed for marketing & creative agencies | ❌ Limited applicability |
| Marketing Teams | ✅ Suited for in-house marketing | ❌ Not optimized for marketing needs |
| Coaches & Consultants | ✅ Client-focused tools, automation | ⚠️ Basic options available |
| Course Creators | ⚠️ Limited course management | ✅ Built for online educators |
| Community Managers | ⚠️ Group chats, basic engagement | ✅ Strong community-building tools |
In simple terms.
GoHighLevel supports agencies and marketing teams, while Skool is tailored for course creators and community managers.
And if you look closely, you will see that GoHighLevel offers everything Skool has to offer and more.
What is GoHighLevel?
GoHighLevel is an all-in-one CRM and marketing automation platform designed specifically to help agencies, marketers, and service-based businesses streamline their operations and maximize client engagement.
HighLevel often referred to as Go High Level, GHL was founded in 2018 by Shaun Clark, he settled for the name GoHighLevel when he couldn't secure the domain name HighLevel.
GHL is so good at what they do that they managed to gain good customer reviews over review platforms.
GoHighLevel empowers businesses to manage client relationships, automate workflows, and centralize all key marketing efforts in one platform.
The platform’s extensive features include CRM, email and SMS marketing, funnel building, calendar booking, and reputation management.
Learn More: What is GoHighLevel? [A User Experience]
With its robust capabilities, GoHighLevel enables agencies to eliminate the need for multiple tools, making it an ideal solution for agencies looking to scale efficiently and deliver impactful results.
What is Skool?
Skool is an online platform that combines community building with course hosting to create an engaging, interactive learning environment.
Designed for course creators, educators, and community managers.
Skool offers tools to host courses, foster community engagement, and facilitate group learning in a single, intuitive platform.
Founded by Sam Ovens, Skool focuses on making online learning more social and collaborative.
It allows users to structure courses, set up discussions, and interact with students or community members through a social-media-style interface.
GoHighLevel vs Skool – Pricing & Affordability
Here's a comparison table of GoHighLevel vs Skool Pricing Plans:
| Plan | GoHighLevel | Skool |
|---|---|---|
| Basic Plan | $97/month (Includes CRM, limited features) | $99/month (Community & course hosting) |
| Pro Plan | $297/month (Full features, marketing automation) | N/A |
| Agency Pro Plan | $497/month (Full features + white labeling) | N/A |
GoHighLevel Pricing
Basic Plan ($97/month): The Basic plan offers essential CRM, marketing automation, and funnel-building features.
It is suitable for startups or small agencies looking for a robust platform at an affordable price.
While the initial cost is slightly higher than Skool, it provides far more value with a comprehensive toolset for managing clients, marketing campaigns, and more.
Agency Pro Plan ($297/month): The Agency Pro plan is geared towards growing agencies.
This plan includes advanced features such as unlimited accounts, client management tools, and integrations.
It’s the perfect option for agencies that need scalability, and it includes full access to GoHighLevel’s vast set of tools to drive growth and automate processes.
White Label Plan ($497/month): For agencies looking to brand GoHighLevel as their own, the White Label Plan offers a fully customizable solution.
It’s a great option for those wanting to provide clients with a rebranded experience while still leveraging GoHighLevel’s full feature set.
Skool Pricing
Community & Course Plan ($99/month): Skool offers a single plan at $99 per month, providing community-building tools and course-hosting features.
It’s ideal for course creators and educators looking for an all-in-one platform to manage and engage students.
GoHighLevel vs Skool – Affordability Comparison
When comparing affordability, Skool offers a straightforward pricing structure at $99/month, which is affordable for solo educators or small communities focused on course hosting.
However, for agencies and businesses needing robust CRM, marketing, and automation, GoHighLevel provides far more value, especially with its advanced tools in the Pro Plan and Agency Pro Plan.
Although higher-priced, GoHighLevel’s scalability, automation, and client management features justify the cost for those looking to build a more comprehensive system.
Skool vs GoHighLevel – Ease of Use and User Experience
When it comes to ease of use and user experience, both GoHighLevel and Skool have their strengths.
However, there are some key differences, particularly when looking at their user-friendly interfaces and the learning curve for beginners.
User-Friendly Interface
GoHighLevel: GoHighLevel offers a clean and intuitive interface, but due to its broad set of features, it can sometimes feel overwhelming for new users.
While the platform is designed with ease of navigation in mind, the number of tools and options available means that you may need time to adjust to the layout.
However, the platform provides excellent support, tutorials, and resources that can help users quickly become familiar with the interface.
Skool: Skool offers a much simpler and cleaner interface, making it easy to navigate for beginners.
The platform is specifically designed for course creators and community managers, so its features are focused and streamlined.
Users can easily create courses, manage groups, and interact with community members, which reduces the time spent learning how to use the platform.
It’s easy to jump in and start using Skool right away without much prior experience.
Learning Curve for Beginners
GoHighLevel: The learning curve for GoHighLevel can be steeper than Skool, particularly for beginners who have never worked with a CRM or marketing automation platform.
While the interface is user-friendly once you get the hang of it, the platform’s wide array of features and integrations can be overwhelming for those unfamiliar with marketing or CRM tools.
However, GoHighLevel offers in-depth tutorials, a community, and excellent customer support to guide new users through the setup and functionality.
Once the learning curve is overcome, GoHighLevel provides a highly efficient and streamlined experience for managing client relationships, campaigns, and workflows.
Skool: Skool’s learning curve is much gentler compared to GoHighLevel.
Since it’s focused mainly on community engagement and course hosting, it’s relatively easy for beginners to understand.
Skool’s clean design and user-friendly features allow users to quickly set up their courses and community spaces with minimal technical knowledge.
There are also helpful resources available for new users, though not as extensive as GoHighLevel’s.
However, its limited scope compared to GoHighLevel means that while users can master the platform quickly, they may outgrow its capabilities as their needs expand.
GoHighLevel vs Skool – Comparing Features & Functionalities
Course Hosting
GoHighLevel: GoHighLevel has course hosting features, allowing users to create and sell courses, you can also issue a certificate to your student upon course completion.
Skool: Skool is specifically designed for course hosting, making it easy to create and manage courses with an integrated platform that includes community features.
Winner: 🏆 Tie – Both platform offers course hosting features.
Community Building
GoHighLevel: GoHighLevel offers community features through its membership areas, but it's more focused on CRM and marketing automation.
Skool: Skool excels at building communities around courses with discussion forums and group interactions, making it ideal for community-driven learning.
Winner: 🏆 Skool – Skool is built for creating vibrant communities, offering a more integrated approach to engagement than GoHighLevel.
Email Marketing
GoHighLevel: GoHighLevel has robust email marketing tools, including automated email campaigns, workflows, and tracking for better marketing performance.
Skool: Skool does not offer built-in email marketing tools, making it unsuitable for users who need email automation.
Winner: 🏆 GoHighLevel – GoHighLevel offers powerful email marketing features, while Skool lacks this functionality entirely.
Lead Generation
GoHighLevel: GoHighLevel specializes in lead generation with tools like landing pages, funnels, and automation to capture and nurture leads effectively.
Skool: Skool is not designed for lead generation and lacks dedicated tools for this purpose.
Winner: 🏆 GoHighLevel – GoHighLevel is a leader in lead generation with powerful tools that Skool does not offer.
Automations
GoHighLevel: GoHighLevel offers advanced marketing automation, including workflows, task automation, and follow-up sequences.
Skool: Skool does not have significant automation features for marketing or customer engagement.
Winner: 🏆 GoHighLevel – GoHighLevel's automation tools are highly sophisticated, offering a range of features that Skool lacks.
User Interface
GoHighLevel: GoHighLevel has a more complex interface with many features, which can be overwhelming for beginners.
Skool: Skool features a clean, simple interface focused on ease of use and quick setup, especially for beginners.
Winner: 🏆 Skool – Skool’s user interface is more beginner-friendly and simpler to navigate compared to GoHighLevel.
White Labeling
GoHighLevel: GoHighLevel offers full white-labeling, allowing agencies to rebrand the platform for their clients.
Skool: Skool offers no white labeling and customization options.
Winner: 🏆 GoHighLevel – GoHighLevel allows full white-labeling, providing greater flexibility for agencies looking to brand the platform.
Analytics & Reporting
GoHighLevel: GoHighLevel offers detailed analytics and reporting on leads, campaigns, funnels, and sales, providing deep insights into performance.
Skool: Skool provides basic analytics related to course activity and community engagement but lacks advanced reporting features.
Winner: 🏆 GoHighLevel – GoHighLevel’s analytics are much more comprehensive, giving users valuable insights into various aspects of their business.
Integrations
GoHighLevel: GoHighLevel offers numerous integrations with third-party tools, including Zapier, payment processors, and more.
Skool: Skool offers fewer integrations, primarily focusing on native tools for course creation and community management.
Winner: 🏆 GoHighLevel – GoHighLevel supports a broader range of integrations, allowing businesses to connect with other tools and platforms easily.
GoHighLevel vs Skool – Support and Resources
Customer Support Services
GoHighLevel: GoHighLevel provides 24/7 customer support via multiple channels, including live chat, email, and phone.
They also have an extensive knowledge base with articles, tutorials, and troubleshooting guides.
GoHighLevel is known for its active community forums where users can share tips, solutions, and best practices.
The company offers support that is responsive and tailored to agencies, helping resolve issues quickly to avoid disruptions in service.
Skool: Skool provides support via email and a community forum where users can ask questions and get help from other members.
They offer basic help articles and guides, but their support system is less robust compared to GoHighLevel.
While the support response time is generally good, it lacks the personalized support available on GoHighLevel.
Training and Educational Material
GoHighLevel: GoHighLevel provides a variety of training resources for both beginners and advanced users.
Their Academy offers on-demand video tutorials, covering everything from basic platform usage to more advanced automation setups.
The platform also hosts webinars, live training sessions, and step-by-step guides for agencies to learn at their own pace.
Additionally, GoHighLevel's strong community and user forums provide an interactive way to learn and solve problems with help from other users.
Skool: Skool offers basic training materials, including video tutorials and a knowledge base.
While it provides the essentials for setting up courses and building communities, it doesn't offer as much in-depth training compared to GoHighLevel.
Skool's community-driven content can sometimes help fill the gap, but it’s not as comprehensive.
Should You Use GoHighLevel or Skool?
When deciding between GoHighLevel and Skool, it's essential to consider your agency’s unique needs and priorities.
Here’s a breakdown to help you choose the right platform for your goals.
Use GoHighLevel If:
- You need a comprehensive CRM that includes lead generation, sales funnels, email marketing, and automation in one platform.
- You are running an agency and require white-labeling options to brand the platform for your clients.
- You need advanced marketing automation tools to nurture leads and automate workflows.
- You want access to detailed analytics and reporting to track your marketing campaigns and business performance.
- You're looking for a platform that integrates with a wide range of third-party tools and services.
- You have the budget to invest in a more feature-rich tool that can support business growth and scalability.
Use Skool If:
- You're a course creator or educator and need a platform built specifically for course hosting and community building.
- You want an easy-to-use, affordable platform with simple tools for managing students and discussions.
- You're focused on creating and growing a community around your courses and need integrated features for interaction.
- You don't require advanced marketing features or extensive CRM capabilities, and prefer a more straightforward platform.
- You're looking for a low-cost solution with all the essential features to get started with online education or community management.
- You prefer a clean, simple interface without the complexity of more advanced marketing features.
GoHighLevel is perfect for agencies, marketers, and businesses looking for a powerful all-in-one CRM and marketing platform. Skool is the ideal choice for creators or educators who want to focus on course creation and community-building at an affordable price.
GoHighLevel vs Skool – FAQs
Frequently Asked Questions on Skool vs GoHighLevel.
What is the main difference between GoHighLevel and Skool?
GoHighLevel is a comprehensive CRM and marketing automation platform that focuses on lead generation, email marketing, sales funnels, and automating business workflows. Skool, on the other hand, is focused on course hosting and building communities.
Which platform is better for agencies, GoHighLevel or Skool?
GoHighLevel is better suited for agencies because it offers tools for lead management, CRM, marketing automation, white-labeling, and client communication. It’s specifically designed to help agencies streamline their workflows and manage clients more efficiently. Skool is not designed for agency use, as it lacks advanced CRM and marketing automation features that agencies need.
Can I use GoHighLevel for course creation?
While GoHighLevel does have some basic tools for creating and managing courses, it is not its primary focus. If course creation is your main goal, Skool would be a more suitable platform, as it specializes in course hosting and student community engagement.
